OptinMonster

When you use a cart abandonment popup that offers *every* leaving shopper a discount, then you can miss why many of them are going in the first place. Imagine a shopper who's worried that their order won't arrive in time. They see "Wait, don't go, here's a discount," and they will still leave without knowing when the product would arrive. In Baymard Institute's survey of US shoppers, 20% of the people who meant to buy and then left said delivery was too slow. So, we suggest writing your popup around what your shoppers most often give as their reason for leaving. If it's delivery, then the popup can show when the order will arrive. If it's shipping costs, then it can talk about shipping instead. To reach those shoppers before they've gone, Exit-Intent® can show the popup on your cart and checkout pages at the moment a shopper is about to leave. You could start with the cart abandonment reason that comes up most, and then add a second popup for the next one once the first is running. You should also check your cart abandonment rate before and after each strategy, so you know which popup made the difference.

Cart abandonment can leave you guessing about why a shopper walked away from a product they'd already picked out. It might have been the price or the delivery date. And a fix for the wrong issue leaves the real problem in place. Kennedy Blue sells bridesmaid dresses on a Shopify store, and they asked their shoppers instead of guessing. Their Exit-Intent® survey asked shoppers for feedback about their experience as they left. Across the whole store, the survey converted an average of 1% of shoppers. On the cart page, it converted nearly 7% of abandoning shoppers. Those shoppers had a product in their cart when they left. So, their answers tell Kennedy Blue what they might have done better to save the sale. If the answers on your own store point to delivery dates, then it's time to put a delivery date next to the price before you try a discount. But if they point to price, then a discount is the right answer. We recommend running a short survey like this on your cart page until the answers show a pattern. Then you can make the fix that matches what your shoppers told you. We covered how to match each cart abandonment reason to a fix here: https://lnkd.in/evQgrTSv

Cart abandonment popups with a coupon code in them are asking a shopper who's already leaving to do more work. They have to copy the code, find the field at checkout, and paste it back in. Scott Wyden Imagery sells a paid Adobe Lightroom course from a WooCommerce store, and they took that step away. Their popup had Yes and No buttons, and clicking Yes took the shopper to a coupon link that applied a 10% discount to their cart automatically. It only showed on their cart and checkout pages, when a shopper tried to leave or had been inactive for more than 60 seconds. That popup converted 21.06% of abandoning carts, or about one in five. Keep in mind that a discount is a trade. If you show it to every shopper, then you're also discounting orders that would have gone through anyway. So, keep a discount popup for the moment someone leaves the cart, and for stores where price is the reason that shoppers give for leaving. If your current cart popup asks shoppers to copy a code, then you could test a link that applies the discount for them instead. You can compare how many abandoning carts each version converts, and keep the one that works better for your store. We covered when a discount is the right answer for a leaving shopper here: https://lnkd.in/evQgrTSv

Cart abandonment often happens at the last step of checkout, when shipping, tax, and fees appear for the visitor. A shopper picks a product listed at one price and then reaches the end of checkout to find a higher total. In Baymard Institute's survey of US shoppers, 40% of the people who meant to buy and then left said extra costs were too high. Baymard also found that 12% left because they couldn't see or work out the total cost up front. The fix for these shoppers is on the checkout page itself, before any popup. It's worth showing shipping and tax before the last step, so the total a shopper sees at the end is the one they expected. If you can't show an exact shipping cost early, then you could put your shipping rates next to the price instead. And if free shipping has a minimum order, then put that minimum next to the price too. If you're getting your store ready for Black Friday, then your checkout is worth going through as a shopper before the extra traffic arrives. A cart abandonment popup can help with the shoppers who still leave after that, and it works best when it answers the question of why they're leaving. We covered what that popup should say here:

A WhatsApp signup campaign at Aish reached more than 90,000 visitors in 7 days, and it converted 5% of them. It only appeared once a visitor had engaged with the website for more than 15 seconds. So, someone who opened a page and left straight away never saw it. The people who did see it had already spent some time on the website. Aish is a content website with more than 1,000,000 user sessions a month, and this campaign asked their visitors to sign up for updates on WhatsApp. A wait like this changes who your popup is for, from every visitor who opens the page to the visitors who stay long enough to engage with it. If your popup appears as soon as someone opens the page, then you could try a short wait like this one. You can compare the conversion rate before and after the change, over a few weeks, and keep whichever version works better for you. We covered how Aish set up this campaign, and the visitors they left out (link in comments)

Popups from the same website can end up competing with each other for one visitor. Aish a content website, ran a campaign just for visitors in New Jersey, and it converted 5.15% of visitors in 30 days. They didn't want to dilute that message or bombard those visitors with too many popups. So, they left New Jersey visitors out of their WhatsApp signup campaign, and the two campaigns never showed to the same person. Their history posts also had a special offer of their own, and they didn't want their Passover campaign to compete with it. So, they kept the campaign off those posts. We recommend listing every campaign you're running, with the pages and visitors each one is for. Where two of those lists overlap, you could choose which campaign gets those visitors and leave them out of the other. Then, every time you add a new campaign, you should check it against that list before you publish it. In OptinMonster, you can keep a campaign off one section of your website with page targeting, and show a campaign only to visitors in one place with geolocation targeting on our Growth plan. We covered how to decide who won't see your popup (link in comments)

Email signups at Aish went from fewer than 50 a week to more than 500. They had the traffic all along, with more than 1,000,000 user sessions a month. One of the changes they made was matching each offer to what people were already reading on the website. For Passover, they partnered with JamieGeller on a campaign to grow both of their email lists. The offer was Seder recipes, so they showed it to readers of their food section, Jewlish. It converted 5.97% of the visitors who saw it in the few weeks before Passover. When an offer matches what someone came to read, then signing up can feel like the next step for them. Keep in mind that a recipe offer worked for a food section, so the right offer for each of your pages will depend on what your readers came for. If one signup offer runs across your whole website, then I'd suggest finding the pages where it fits your readers best. You could show it on those pages first, and leave the rest of your website alone for now. We broke down how they set up each campaign (link in the comments).

Signup popups can't win over your existing subscribers, because those people are already on your list. And they're often your most loyal readers, the ones who opened your newsletter and came to read your latest post. Picture someone opening your weekly email, clicking through to the post, and then being asked to join the list they just came from. They'll probably close the popup and keep reading. But it's a small sign that your website doesn't recognize them, and the people who notice it are the ones you most want to keep. Aish.com, a Jewish content website, didn't want to pester their subscribers like this. So, they hid their WhatsApp signup campaign from anyone who came to the website from one of their emails. You should think of a signup popup as something for new readers. The people already on your list have said yes once, so they don't need to be asked again every time they visit. In OptinMonster, you can hide your campaigns from subscribers with one small change to the links in your emails. If you send an email to your list every week, then you could make that change before the next newsletter goes out. We covered who else shouldn't see your popup, and how to set it up, here:

Exit-intent popups helped Storyly increase conversions on their Contact Sales page by 80%. And the popup only ever appeared to the visitors on that one page, right as they were about to leave it. In our case study with Storyly, they used three settings together. Page-level targeting showed the popups only on their Contact Sales page, and device targeting showed one version only to desktop visitors. Finally, Exit-Intent® then showed the popup when a visitor tried to close the website. So, the popup reached people who were already looking at how to contact sales, at the moment they were about to leave without doing it. These are just a couple of examples of popup marketing that actually works. You could start with the page where your visitors are closest to a decision, like your pricing or contact page. Then you can show the popup only on that page, and only when someone is about to leave. If you run one popup across your whole website, then this is an easy test to set up. Simply leave the rest of your website as it is, and compare that page's conversion rate before and after. We cover more examples of popups that actually work in our newsletter (link in the comments).

Using popup triggers is the difference between an offer someone reads and one that they close on sight. A simple timer shows your popup to every visitor at the same moment, whether they're ready for it or not. On the other hand, Exit-Intent® is the best known of the alternatives. It shows a popup when someone is about to leave, so it doesn't interrupt anyone who's still reading. But it's just one of several display rules that wait for a sign the visitor is interested. A MonsterLink™ opens a popup only when a visitor clicks a link or button you've added, so they've already acted before the popup appears. Scroll distance shows it after a visitor has scrolled a set way down the page, which reaches people who are actively engaged with your content. Page views waits until someone has looked at a set number of pages on your website. OnSite Retargeting® lets you show new and returning visitors different popups, so a returning visitor can get a different message from a first-time one. And referrer detection shows a matching message to people who arrive from a specific website, like a partner promotion or a social platform. Each of these shows the popup at a moment the visitor is ready for it. If your popup runs on a timer for every visitor, then you could try one of these on a single page first, and compare it with the conversion rate you have now. Learn about which kinds of popups actually work (link in the comments).