How do men and women look at advertisements differently?
Research firm EyeTrackShop recently surveyed 50 men and 50 women to find out.
It showed them three ads -- two pretty sexual in nature, and one that was not.
How did the different genders look at each ad? Read on to find out...
How do men and women look at the same ads differently?
EyeTrackShop
There are small differences: Men like faces and women like shoes
EyeTrackShop
If you're a man what do you look at here? What if you're a woman?
EyeTrackShop
Men spend more time on the face and less time on the torso than women
EyeTrackShop
Men start at the face move down then left then back right. Women start at the chest move up, then left then right
EyeTrackShop
Here's a more complete look at the survey results
EyeTrackShop
Another take on the data ... (Be warned, then next image is NSFWish)
EyeTrackShop
How will men and women react to this image?
EyeTrackShop
Men take a look at what's up top, women are interested in her sneakers
EyeTrackShop
The eye movements are the same
EyeTrackShop
Men spend more time on the face and bum than women
EyeTrackShop
Women spent much more time looking at the shoes
EyeTrackShop
And now for something less sexually charged
EyeTrackShop
This one is pretty similar between the genders
EyeTrackShop
Men start at the words then look at the car, while women start with the car
EyeTrackShop
Women take in more of the car area in the ad than men
EyeTrackShop
Men spend significantly more time on the car
EyeTrackShop
Something else for you to take a look at ...
Marissa Mayer/Google+