On demand
Brickken Business Development Interview
Issuers best suited to tokenization, in the view of Brickken's Rodrigo Palacios, share two traits regardless of industry: proven revenue and an audience already engaged with them. Interviewed by Edwin Mata, he explains why plain, familiar language wins issuers over, and why property managers and construction companies are positioned to lead tokenized real estate.
Watch the webinar
What you'll learn
- Which two traits make a company a strong fit for tokenization in any industry
- Why technical language loses prospective issuers and familiarity wins them
- Which real estate players are positioned to lead as the sector consolidates
- Where renewables and commodities such as construction-stone mining fit in current issuer demand
- How issuer resistance and the depth of their questions have shifted since he joined Brickken