Billboard Music Awards Pump 108% Sales Gains For Camila Cabello, Shawn Mendes & More
The 2018 Billboard Music Awards yielded a 108 percent sales gain for the tracks performed on the show, according to initial sales reports to Nielsen Music.
The 2018 Billboard Music Awards yielded big sales gains for the tracks performed on the show, according to initial sales reports to Nielsen Music.
On May 20, the day of the show’s live broadcast on NBC, the performed tunes collectively garnered a 108 percent sales gain, selling 48,000 downloads that day (up from 23,000 on May 19). (These figures exclude the song snippets incorporated into Kelly Clarkson’s mash-up medley.)
Among the tunes performed on the show: Ariana Grande’s “No Tears Left to Cry,” which nabbed a 27 percent sales bump; Camila Cabello’s “Havana,” which was up 101 percent; and Shawn Mendes’ “Youth,” featuring Khalid, which rose 274 percent.
Salt-N-Pepa’s show-closing medley of “Shoop,” “Let’s Talk About Sex,” “Push It,” and “Whatta Man,” featuring En Vogue, combined for a 518 percent sales gain.
The 2018 Billboard ICON Award honoree, Janet Jackson, collected a 939 percent sales gain for the three songs she performed: “Nasty,” “If” and “Throb.”
Streaming information about the tracks will likely be available in the coming days.
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