Williams Street West

From the Audiovisual Identity Database, the motion graphics museum

Williams Street West was a small subsidiary of Williams Street, a production sub-arm of Cartoon Network. It originally launched in 2003 so that their creative director, Matt Harrigan could continue working for Viacom International alongside Williams Street, without having to return to Atlanta constantly. The studio closed its doors shortly after he stopped working for Viacom, but was revived in 2017. However, due to the closure of Adult Swim's livestream programming in 2020, it closed again, alongside Williams Street East.

1st Logo (November 16, 2003-January 11, 2004)


Visuals: On a very pale gray background, there is a corner shot of a dark gray building (from the Williams Street logo, but in reverse). Under it is the text "WILLIAMS STREET WEST" in a Helvetica-like font. The logo subtly waves throughout.

Technique: 2D waving effects.

Audio: The Mark VII Limited "Hammer" sound from 1967-1971, containing one strike of the hammer.

Audio Variations: On various episodes of SGC2C, soundbites from the respective episode are heard over the logo.

  • On "Whipping Post", Brak says, "Ohh no!"
  • On "Idlewind South", random people are heard over the logo while Space Ghost says "Do you want hot or mild? We'll get half and half."
  • On "In Memory of Elizabeth Reed", a slowed-down voice is heard saying "It's in my hands..."

Availability: It can be seen on the final two seasons of Space Ghost Coast to Coast (excluding "Baffler Meal" and "Live at the Fillmore", which used the standard Williams Street and GameTap logos respectively).

2nd Logo (March 18, 2017-November 25, 2020)


Visuals: On a white background, there is a tall building, which the camera zooms out from. As this happens, the text "WILLIAMS STREET WEST" also zooms out. Copyright info is below throughout the entire logo.

Trivia: The building is based off the Cartoon Network skyscraper (which replaced DIC Entertainment's former headquarters in 2005) in Burbank, which was located next to the Cartoon Network Studios building. It's also where Samurai Jack and a number of CN shows were produced.

Technique: A zooming effect.

Audio: A strike of the hammer from the Williams Street logo, followed by a deep synth note.

Availability: It was first seen on a broadcast on Williams Stream, one of Adult Swim’s online livestreams. Also appeared on Truthpoint.

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