WGBH-TV

From the Audiovisual Identity Database, the motion graphics museum


WGBH-TV, branded as GBH 2, is a PBS member station owned by the WGBH Educational Foundation located in Boston, Massachusetts. Around when the compay started broadcasting, the Federal Communications Commission (FCC) assigned WGBH channel 2 for non-commercial educational use. The company started broadcasting on May 2, 1955 originally broadcasting in the area of Great Blue Hill, before moving to the suburb of Needham, which not only became the first public television station in Boston but the first non-commercial television station to sign on in New England. Ever since the company's launch, it became one of the biggest PBS affiliates, producing much of the national content for the network.

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1st ID (May 2, 1955-October 11, 1956)

Visuals: The ID consists of the following text on the lower center position of the screen:
WGBH-TV
BOSTON
CHANNEL 2

Various lines of various sizes and angles can be seen in the background. The stacked text "LOWELL INSTITUTE COOPERATIVE BROADCASTING COUNCIL STATION" can be seen on the left center of the screen.

Technique: This is likely a still printed graphic.

Audio: Unknown.

2nd ID (October 11, 1956-1971)

Visuals: The ID consists of an "X" connected to a triangle on the bottom and a vertical line throughout the center. Circles are on both the left and right side of the symbol. Next to the symbol is the number "2" with "WGBH-TV Cambridge/Boston" underneath.

Trivia: The symbol is actually an ancient Aztec symbol for "family." The triangle and vertical line represent a woman, the vertical line and top two portions of the "X" represent a man, and the circles represent children. The symbol is still in use as the logo for "WGBH Alumni."

Technique: A drawing filmed by a camera.

Audio: Unknown.

3rd ID (1963)

Visuals: The Aztec symbol of WGBH is seen with two lines between the logo, the text sliding is WGBH's technical information and history itself along with funds mentioned.

Technique: Filmed on a printed card, a transparency shot with a telop camera, and displayed using luma-key.

Audio: "Overture from 'Der Getreue Musikmeister'" composed by the New England Brass Ensemble.

4th ID (1973)

Visuals: A large “2” is shown in a studio set surrounded by a large number of spotlights. The spotlights slowly turn off one-by-one, leaving the “2” in darkness.

Technique: Live-action.

Audio: An announcer is heard listing the next day's programs scheduled to be shown on WGBH.

5th ID (1979?-1982?)

Visuals: On a black background, there is a silver outline of the "2", with the extrusions surrounding it, with a flash of light on its top. To the left of the "2" is "WGBH TV" and to the right of it is "BOSTON".

Technique: A still drawing.

Audio: A female announcer says "This is Channel 2, WGBH-TV Boston."

6th ID (1980s-1989)

Visuals:

  • Sign-On: On a black background, a blue flash appears following a red "2" written in the same style as the WGBH logo zooming inwards.
  • Sign-Off: On a black background, the red “2” zooms outwards following the blue flash.

Technique: Motion-controlled animation.

Audio: None.

7th ID (1983?-1989)

Visuals: Over a shot of the Boston skyline at night, a white colored "2" (with the extrusions filled and the "2" being a cutout) zooms back to the center of the screen. To the left of the "2" is the text "WGBH TV" and to the right of the "2" is the word "BOSTON." The "2" flashes similar to the 3rd ID, turning the background black, the "2" white, and the outline orange.

Variant: In December, a Christmas ID where Santa Claus and eight reindeer between him do a dance as snowflakes fall from the top was shown. After 20 seconds, the "2" logo emerges from the top right corner and zooms into the middle, settling above Santa and the reindeer. "WGBH-TV" and "BOSTON" appear on both sides of the "2".

Technique: Backlit cel animation and chroma-key effects.

Audio: A mellow synth theme with a synthesized whoosh as the logo zooms out. There is a "ping" as the logo flashes and a drumbeat afterwards. Throughout the logo, William Pierce says "This is viewer supported television from Boston. WGBH TV."

8th ID (1986?-1989?)

Visuals: The screen fades into what appears to be space. The background is entirely black with the exception of a dark blue glowing semicircle that represents Earth. The "2" from the previous ID zooms out, but it's in a shade of gold rather than orange. As it stops zooming back, pinkish red, green, and blue comets come in from the top left of the screen and go through the cut-out "2" as they streak off to the right. The words "WGBH TV BOSTON" in spaced-letters appear below in a gray-white generic font. The animation loops a few more times before the ID ends.

Technique: Computer animation.

Audio: An excerpt of "Shadowdance" by "Shadowfax".

9th ID (1989-1990s)

Visuals: On a sunset background, a gold-colored "2", with the extrusions filled and the "2" being a cutout, zooms and tilts back until it disappears.

Technique: CGI.

Audio: None.

10th ID (1990s)

Visuals: On an orange sky background is the 2 from the previous IDs, made out of glass. It tilts and zooms out, ending in the centre of the screen. The words "WGBH" and "TV" appear at the top of the 2, while "BOSTON" appears on the bottom. These words fade in when the 2 is in place. The 2 shines afterwards.

Technique: CGI.

Audio: An 8-note trumpet theme, with a string holding a "C" note throughout. At the end, there is a 3-note tinkle from a vibraphone.

11th ID (1999?-2002?)

Visuals: On a rendered platform featuring Greek Temple-like columns, monitors of at least six WGBH programs are present (such as Masterpiece theater, Frontline, Antiques Roadshow, and NOVA), as the camera moves forward until the Boston skyline can be seen in the background. As it does, a blue circle appears with the words "GBH 2" carved in it, with "2" in the same font as the previous IDs. Underneath the circle is "WGBH Boston" also in blue.

Technique: CGI.

Audio: A tribal kind of song with an announcer saying "You're watching the best television on television, Boston's PBS station: GBH 2."

12th ID (January 22, 2001-2013)

Visuals: The sequence starts with a brief orange flash, then it transitions to a black background as the camera pans everywhere to see black pipes, which are filled by gold beams as the camera follows them. Then it cuts to a top view of the WGBH logo (if one looks closely, the uncolored pipe for the number "2" is above it) as the camera zooms out and rotates to the logo's comfortable position. The logo appears in a neon format and flashes brightly. As it goes dim, the number "2" briefly flickers in a bluish/lavender color, then lights up for about three seconds before going out.

Variants:

  • Also seen with affiliate stations in a black typeface on the bottom of the logo.
  • A short version exists beginning where the screen zooms out to show the logo lighting up.
  • Another shorter version cuts off the first two seconds of the logo.

Technique: CGI.

Audio: A slightly extended version of the WGBH productions synth theme containing both the long and short versions of the theme (the change happens at the zooming out). When the WGBH logo flashes, Jim Birdsall, who has done work for CNBC and NBC stations KING and KGW in Seattle and Portland, says "WGBH Boston". Finally, a humming sound is heard when the "2" appears.

13th ID (Neon) (2013-2020)

Visuals: On a black background, orange neon lights start to trace out the inner part of the WGBH logo, with the top coming first, followed by the bottom part, the 2 holes on the "B", and finally the part that makes part of the "G". The light then draws out the full outline as another line starts to draw the "shadow" part. When the inner outline is complete, the rest of the ID flickers on and flashes, revealing the black text "WGBH-TV BOSTON" on the bottom. The logo then glows, then shortens out in a similar matter.

Trivia: This ID was created by Paul Sanni (sound and video editing) and Elias Mallette (animation), both of which also did work for the previous ID. A behind-the-scenes of this ID can be viewed here. Despite its retirement, the ID itself can be seen on GBH's social pages, as well as GBH's website.

Technique: Computer animation.

Audio: An ominous hum is heard first, followed by a series of snippets of the theme when the neon traces the logo, but the computer blips are now terribly out of tune. The logo then plays the full theme with a male announcer saying "You're watching WGBH 2, Boston." It ends with the same humming sound from before.

14th ID (2020-)

Visuals: On a purple and white background, there is the text WGBH. Suddenly, the W slides to the left as more text appears, forming the words "We are GBH". The screen cuts to various angles of an abstract shape as the "GBH" portion flips up, forming "We are creative", "We are curious" and "We are changing", the last word changing with each cut. The screen then cuts to the whole shape (revealed to be the letters "GBH" in Sharp Sans, in a similar style to the 1974-2020 logo) with "WGBH-TV BOSTON" below.

Technique: 2D animation.

Audio: A jazzy tune, with a female announcer saying "We are GBH. We are creative. We are curious. We are changing. Nice to meet you."

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WGBH

Main Logos

1st Logo (1968)

Visuals: On a black background, multiple outlined copies of the text "WGBH", in a Microgramma font, converge in towards each other at the lower center of the screen, scrolling at different speeds. Upon merging into a single white outline, a solid copy appears in a marigold color, the outline fades out, and the logo zooms back slightly to the left. Upon reaching a comfortable distance away from the screen, the text "A PRODUCTION OF" on top, and "BOSTON" on the bottom, fade in around the logo, aligned to the right.

Technique: Camera-controlled animation, animated by Ron Finley.

Audio: None.

Availability

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Media Title Date(s) of Release Additional Note(s)
Flick Out
1968
Appeared on a segment of Ron Finley's works, from the self-titled episode of him.
The other episodes of the show don't have this logo.

2nd Logo (June 27, 1971-September 1977)

Visuals: On a blue background, "WGBH", in a generic yellow Helvetica font, quickly zooms back towards the center of the screen, eventually disappearing at the vanishing point. After a brief second, "Boston" zooms in quickly towards the screen, eventually filling it the screen with yellow and effectively inverting the colors. "Presents", in the same font but blue, then appears in the center and zooms down to the bottom of the screen, stopping just before it reaches off-screen. The text has a slight white outline to it.

Variants:

  • The logo was cropped in 9:16 to fit the aspect ratio for short videos on GBH's social pages, as shown here.
  • Several color variants are known to exist. All of these also lack the white outline.
    • Sometimes, the blue is now forest green.
    • The shade of colors may depend on the program, like teal/golden yellow (WGBH News), dark blue/light yellow (The Advocates), and purple/bright green (A Tribute to John Cage).
    • Early episodes of The Advocates have a burgundy background.
    • On many early episodes of NOVA, the words are brown and the background is a cream yellow color. After "Boston" fills the screen, the background actually becomes a time-lapse shot of a brown morning sky, with the sun coming up after "Presents" zooms off-screen.
    • A Blind Teacher In A Public School has an indigo background and white words. Uniquely, the background doesn't invert when "Boston" fills the screen and "Presents" fully zooms off-screen like the NOVA variant.
    • On an episode of Masterpiece Theatre, the background is dark blue, the WGBH text is white, the Boston text is burgundy, and the background inverts to burgundy while the Presents text is white.
  • On The French Chef, the logo is chroma-keyed over a slanted flag of France (which has the colors flipped around, making it look more like a Netherlands flag or the 1792 First French Republic flag) against a light blue background, with a much rougher look to it. The "Boston" text also inverts into being a cutout in a yellow square to get the proper effect, and "Presents" disappears at the end, leaving the background.
    • On two episodes of the aforementioned series, specifically "Coq au Vin (Alias Chicken Fricassee)" and "Mousse au Chocolat", a prototype version of the logo is used with a black background and cyan text. This is the earliest known version of it.
  • On Evening at Pops: A Special Program with Arthur Fiedler and Friends from Sesame Street (1971) and its Bicentennial edition, the background is black with falling confetti and the words are inverted colors of the footage.
  • On Godspell Goes to Plimoth Plantation for Thanksgiving, its similar to the confetti variant, but the background consists of the bottom view of floating red and blue balloons.
  • On The Fight To Be Remembered, the logo is in-credit and colored white. The sound of wind (actually audio from the program) is also heard over the music.
  • On the first season of NOVA, the words are in a different font, colored lime green and fully capitalized, and they swoop down in an arch before forming a small green dot, which begins to form swirling patterns just as "PRESENTS" swoops down, and then transforms into the NOVA logo, zooming in as it starts the intro.

Technique: Camera-controlled animation. The French Chef and the early NOVA variants use Scanimation.

Audio: Eerie, choppy, UFO-like computer blips ascend and descend several times. A rising Moog violin stinger starts playing over the blips until the stringer settles on a high note. Composed by Gershon Kingsley.

Audio Trivia: Upon WGBH's rebranding to GBH, the sound can be downloaded as a ringtone here.

Audio Variants:

  • The jingle's speed may vary; it can play slower or faster than usual.
  • High and low pitched versions of the jingle exist.
Availability

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Media Title Date(s) of Release Additional Note(s)
Masterpiece Theatre
June 27, 1971-September 25?, 1977
Debut and last appearance.
Debuted on Part 3 of "Pere Goriot". Possibly finaled on Part 5 of "Dickens of London".
Evening at Pops
July 11, 1971-August 27?, 1977
Seasons 1-?.
The Advocates
October 5?, 1971-1977
 
The French Chef
October 6, 1971-January 14, 1973
Seasons 7-8.

Retained on WGBH-TV Christmas Day 2011 airings of The French Chef.
Zoom
September 6, 1971-1976
Pilot episode, seasons 1-5.
Godspell Goes to Plimoth Plantation for Thanksgiving
November 18, 1973
 
NOVA
March 3, 1974-June 27, 1976
Seasons 1-3.
A Blind Teacher in a Public School
1975
 
The Victory Garden
April 16, 1975-1977
Seasons 1-?.
The Fight to be Remembered
May 2, 1976
 
A Tribute to John Cage
1976
Originally released in 1973.

3rd Logo (January 7, 1975?-1976?)

Visuals: A light grey background fades in as the white letter "A", in a serif font, slides in from the right side of the screen to the top left, and "Presentation" slides in from the left just below it as the background begins to fade out. "of" slides up from the bottom and then meets up with them, pushing them off-screen as the background fades to black. The WGBH logo, colored white, then fades in the center of the screen, and "Boston" slides in from the bottom left until it stops just after reaching the bottom left edge.

Technique: Motion-controlled animation.

Audio: Same as the 2nd logo.

Availability

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Media Title Date(s) of Release Additional Note(s)
Ascent of Man
January 7-April 1, 1975

4th Logo (January 5, 1977-2009)

Visuals:

  • 1977-1993: Two flashes appear and move horizontally throughout the screen, forming parallel orange outlines from opposite sides of the screen. Both outlines have several slits and curves. The flashes then move vertically to connect the two lines together, and form an outlined "WGBH" inside of the new shape. Once finished, an orange flash appears behind the outline. As the flash becomes bright, "WGBH" fades out, and "Boston Presents" appears in an orange Helvetica font. The entire logo has a notable glow to it, resembling a neon sign. This was used as a bumper at the beginning of shows.
  • 1993-2008: The WGBH logo, already formed, fades in and begins to glow brightly. Upon finishing glowing, the logo clears up, the glow dims, and the word "BOSTON" fades in below, spaced out to fit the width of the logo in an thin orange Univers font.
  • 2002-2009: A CGI remake of the 1977 version. The animation is much quicker, sped up to one second, and the outline gains a slight glow effect to it. The flash is also dimmer, with "BOSTON" then fading in below in a different font.

Variants:

  • In early uses of the 1977 variant, the end flash fades more erratically, receding quickly at first then abruptly slowing once the "Boston Presents" becomes visible enough. The fade would later be re-edited and made smoother.
  • Starting in 1986, a short version starting just as the "WGBH" text is finished forming began to be used.
  • A version of the 2002 version has the logo zooming in a bit during the animation, which was also used as a station ID.
  • A superimposed variant of the logo can be seen on some episodes of Masterpiece Theater, The American Experience, and Evening at Pops.
  • From 1996-2004, the "BOSTON" text may not appear.
  • On Season 3 of Peep and the Big Wide World, the "BOSTON" text appears briefly over the logo and slightly zooms in when it flashes,
    • On Season 2, a still version just as the logo is about to flash is used.
  • On some episodes of Arthur, the glowing is delayed for half a second and is slightly slowed down.
  • On later episodes of Arthur, the byline "WGBH is a trademark of WGBH Educational Foundation" (and sometimes a URL) is shown below written in the Arthur font.
  • There is a version where the logo forms in warp speed and, after the logo flashes, it turns into the PBS logo which shines. This is seen in some episodes of Mystery.
  • A variant exists where "Boston Presents" transitions to the Money logo.

Technique: Motion-controlled animation from 1977 to 1993; CGI from 1993 to 2009. Designed by Chris Pullman and was animated in-house by Gene Mackles.

Audio: Same as the 2nd logo. Compared to the 2nd logo, the audio quality is higher and plays at the correct speed. A more common short version features only the rising synth chord (but the UFO noise is still heard, but only abridged).

Audio Variants:

  • Sometimes, an announcer will say "A production/presentation of WGBH Boston." or "(show's name) is a production/presentation of WGBH Boston."
  • The Mystery version has the full music along with a male announcer saying "Mystery is a production of WGBH. Produced in Boston, shared with the world."
  • A version has been seen with abridged animation, no voice-over, and slightly lower-pitched music on Design Squad.
  • Two versions can be heard whether it's long or short; one is the original pitch, while the other is slightly higher pitched. The 1986 version has the former, while the 1993 version has the latter. The 1977 version has either.
  • Sometimes, the 1993 or 2002 logos have an announcer saying "(Show's name) is a production/presentation of WGBH Boston." or simply "A production/presentation of WGBH Boston". From 1998 to 2002, on Mystery and Masterpiece Theatre, the announcer has a British accent. On the 1999 revival of Zoom, a kid from the show voices over, with the short music. Starting in 2002, there would be no announcer and it would just have the music. One variant has a creepy voice-over say "Mystery is a presentation of WGBH Boston."
  • The variant with the Money logo has a slight reverb.
  • Sometimes, the closing theme of the show will play over this logo, mainly on pre-2009 episodes of Arthur and Between the Lions.

Availability:

  • The first version made its debut on the NOVA episode "Hitler's Secret Weapon", and can be seen in its various versions on many PBS shows, such as NOVA, Frontline, American Experience, Masterpiece Theatre, The Victory Garden, and Arthur, among others.
  • The 1993 version with the short music and no announcer has been sighted on early episodes of Fetch with Ruff Ruffman.
  • The 2002 version has been seen on episodes of Between the Lions, Frontline, and NOVA.
  • The "Boston Presents" version can be found on video and may also show up on WGBH shows produced from 1982-1993 if your station has older prints.
  • The original unabridged version can be seen on videocassettes and DVDs of their 1979 miniseries The Scarlet Letter, all of which also preserve the 1971 PBS logo, and also appears on earlier prints of Cathedral and in full near the start of the 2019 documentary This Old House 40th Anniversary.
  • The short version is retained on the Turner Home Entertainment VHS of the Ken Burns film Thomas Hart Benton. Current prints of Arthur plaster it with the 12th logo.
  • The variant with the Money logo only appeared on On The Money.
  • The original 1977 logo and shortened 1986 variant can be seen on episodes of This Old House uploaded to their official YouTube channel.
  • The 1996 and 1999 variants can be seen on pre-2010 episodes of Arthur, though some 1996-2005 episodes of Arthur used the 1993 variant instead.
  • The 2007 variant can be seen on 2007-2008 episodes of Postcards from Buster and Peep and the Big Wide World.

5th Logo (Where in the World is Carmen Sandiego? custom variant) (September 30, 1991-December 22, 1995)

Visuals: There is a small Earth globe against a starry sky quickly rotate around counterclockwise, and the words "WQED" (in yellow-orange) with "PITTSBURGH" (in white) below slowly rotate around clockwise, followed by "WGBH" (again, in yellow-orange) with "BOSTON" (in white) below.

Technique: CGI.

Audio:

  • September 30, 1991-December 25, 1992: The first part of the show's theme song (performed by Rockapella) as the chief (played by Lynne Thigpen) says "Today's caper is presented by WQED Pittsburgh and WGBH Boston".
  • September 27, 1993-December 22, 1995: The ending theme of the show (again, Performed by Rockapella) with the chief saying "This program is presented by WQED Pittsburgh and WGBH Boston".
Availability

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Media Title Date(s) of Release Additional Note(s)
Where in the World is Carmen Sandiego?
September 30, 1991-December 22, 1995
Only appearance.

6th Logo (2008-September 1, 2020)

Visuals: An updated version of the 6th logo. two bright flashes are seen connecting two jagged orange outlines at the ends before turning inwards, with particles coming off of the edges of them. The flashes then quickly draw out the rest of the "WGBH" text, which fades in dimly before the flashes finish it up, and the logo glows brightly and releases dozens of particles outwards, making the surrounding area resemble space. The entire logo slowly zooms in throughout, and two lights trace out the outer outlines as the logo fades out.

Variants:

  • There is a variant that is tinted blue. This was seen in their local productions, such as Greater Boston.
  • An in-credit version of the logo has been spotted on Antiques Roadshow, which simply shows the orange WGBH logo at the bottom of the screen.
  • An extended variant exists where the logo stays on screen after the flash disappears and shines before fading out.

Technique: CGI.

Audio: A remixed version of the 2nd logo's short music in normal pitch.

Audio Variants:

  • On Greater Boston, a male announcer (with the opening theme playing over his announcement) says, "This is a production of WGBH 2 Boston."
  • On a CBeebies print of Arthur, the music from the 2nd WGBH Kids logo plays due to a bad plaster/reverse plaster.

Availability: Seen on episodes of WGBH programming before the rebrand to GBH, such as NOVA, Frontline, and American Experience, among others. Also seen on post-2008 prints of Arthur, plastering the 1993 logo. The unabridged logo is not as common. It can be seen on Mind of a Chef and occasionally on feature-length specials. The blue variant was seen on earlier episodes of Greater Boston, but episodes afterward started using the standard variant.

In-Credit Logos

1st Logo (October 11, 1956-1971)

Visuals: There is the WGBH symbol (an "X" connected to a triangle on the bottom and a vertical line throughout the center, with circles to the left and right of the symbol, respectively) with text next to the word "TV" saying:
in association with
WGBH-TV
BOSTON

Trivia: The symbol is actually an ancient Aztec symbol for "family." The triangle and vertical line represent a woman, the vertical line and top two portions of the "X" represent a man, and the circles represent children. The symbol is still in use as the logo for "WGBH Alumni."

Technique: Usually superimposed. Sometimes, camera-controlled animation.

Audio: The in-credit variant uses the ending audio to the program it follows.

Availability

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Media Title Date(s) of Release Additional Note(s)
Science Reporter
1965-1966
Some MIT/WGBH episodes, notably "Landing on the Moon".

2nd Logo (1969-1971)

Visuals: Just text saying
A production of
WGBH
BOSTON

in the Futura typeface.

Technique: Superimposed in the closing credits.

Audio: Ending theme of the program.

Availability

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Media Title Date(s) of Release Additional Note(s)
The Nader Report
1970

3rd Logo (March 3, 1974-September 1, 2020)

Visuals: Superimposed on the end credits of the show, the WGBH logo is shown, which consists of the text "WGBH" in a bold font, with the outlines being extended out from the front and back, creating a shadow effect. " Boston" is typically under it, with the colors for both being different at times. Typically, there's also the copyright for WGBH Educational Foundation.

Trivia: The logo was designed by design firm Chermayeff & Geismar, which has also designed for NBC, PBS, Showtime, Univision, Viacom, and Screen Gems, among others.

Variants:

  • On shows co-produced with Carlton Television, the logo appears in the background of the still version of the network's 1999 TV ident.
  • On shows co-produced by Granada Media Group, the logo appears on black background with purple flashes, with the logo of the former appears on the left.
    • Seasons 1 and 2 of Agatha Christie's Marple and seasons 9 and 10 of Agatha Christie's Poirot meanwhile also had this, along with the in-credit text for Agatha Christine Ltd.
  • On Season 3 of the former and season 11 of the latter, the logo appears on a blurred background with visible skyscrapers and a blue sky, a white and long rectangle appears from the center of the screen and then stretches out vertically from the 2006-09 ITV Productions logo.
  • On Season 1 of Mr. Selfridge, the logo had also include "IN ASSOCIATION WITH" right next to the 2009-2013 ITV Studios logo.
  • The logo with the "and" text appears next to the 2013-2020 ITV Studios logo with the "A co-production of" text, was used only on entire season 5 and the first 2 episodes of Agatha Christine's Marple, and on entire season 12 and the first episode of season 13 of Agatha Christine's Poirot, both with the in-credit text for Agatha Christie Ltd.

Technique: Superimposed.

Audio: None or the closing theme of the show.

Availability: Its first appearance was at the end credits of the series premiere of NOVA. It would appear at the end of WGBH programming until 1993 when the 6th logo was moved to the end. Curious George, Downton Abbey, and select episodes of Masterpiece are the shows that still have this logo, until the GBH rebrand. It also appeared at the end of The Captioned ABC News starting sometime between June 1980 and October 1981 and presumably continuing until that program's discontinuation sometime in 1982. The 2004 variant (blue on green BG) was only seen on season 1 of Peep and the Big Wide World and was plastered by the WGBH Kids logo when the show was moved to PBS, but it can be seen on a promotional DVD of the Ready Set Learn block on Discovery Kids and TLC.

GBH

Logo (August 31, 2020-)

Visuals: Rim lighting runs across the edges of a purple object from left to right, while a dim spotlight runs through the center, revealing the letters "GBH". The spotlight then dies down as the GBH logo is wiped in from the left and shines on the edges. The logo has the same shadow effect as the WGBH logo, but with the letters in the taller, more geometric Red Hat font, and is colored purple. The logo slowly zooms in before quickly fading out.

Technique: CGI by Minelli Inc.

Audio: A remixed version of the 2nd logo's short music in normal pitch.

Audio Variant: On some occasions, it may use the closing theme of the program.

Availability: The logo animation was unveiled on August 31, 2020, and started to see official use a day later. It debuted nationally one week later, on the Frontline episode "Growing Up Poor in America".

Logo (2020-)

Visuals: Superimposed on the end credits of the show, the GBH logo is shown, which consists of the text "GBH" in a bold font, with the outlines being extended out from the front and back, creating a shadow effect. Typically, there's also the copyright for WGBH Educational Foundation.

Technique: Superimposed.

Audio: None or the closing theme of the show.

Availability: Seen on shows from the company at the time. [Examples?]

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