Universal Pictures

From the Audiovisual Identity Database, the motion graphics museum


Universal City Studios LLC (doing business as Universal Pictures) is an American film studio owned by Universal Studios, Inc., a division of NBCUniversal, itself owned by Comcast. A member of the Motion Picture Association (MPA), it is one of the "Big Four" Hollywood studios, alongside the Skydance Motion Picture Group, the Sony Pictures Motion Picture Group, and The Walt Disney Studios. It is also the oldest-running American film studio, having originally been founded on April 30, 1912 as the Universal Film Manufacturing Company by Carl Laemmle, a German-Jewish immigrant who settled in Oshkosh, Wisconsin. It was formed from a merger of several film companies: Independent Moving Pictures (IMP), the Powers Motion Picture Company, the Rex Motion Picture Manufacturing Company, the Champion Film Company, the Nestor Film Company, and the New York Motion Picture Company. On March 15, 1915, Laemmle opened Universal City Studios, the world's largest motion picture production facility. In 1923, the company was renamed as Universal Pictures Corporation.

During the early 1920s, Irving Thalberg was entrusted with most of Universal's production policy decisions. Thalberg made distinct improvements of quality and prestige in Universal's output while dealing with director Erich von Stroheim's inability to control the expense and length of his films. Thalberg eventually fired Stroheim and replaced him with Rupert Julian. Louis B. Mayer lured Thalberg away from Universal in late 1922 to his own growing studio, Louis B. Mayer Productions, and Thalberg continued in the same position when that studio was merged into Metro-Goldwyn-Mayer in 1924. Without Thalberg's guidance, Universal became a second-tier studio for several decades.

On October 1, 1946, Universal merged with International Pictures to form Universal-International Pictures. International Pictures heads Leo Spitz and William Goetz took control of the studio, while Nate Blumberg and J. Cheever Cowdin remained at the helm of Universal Pictures, the parent company. Universal-International underwent significant expansion with Goetz at the helm. A major move was taking on the U.S. distribution of J. Arthur Rank's UK productions, including acclaimed films like David Lean's Great Expectations and Laurence Olivier's Hamlet. The studio also ventured into the non-theatrical market, acquiring home-movie dealer Castle Films and offering "highlights" reels from its film library for home-movie enthusiasts and collectors. In 1948, Universal-International ordered the destruction of all remaining silent film copies to collect the silver nitrate after World War II ended. Despite its expansion efforts, the production arm of the studio struggled to produce hits at the box office. By the late 1940s, Goetz was replaced and the studio returned to its roots of producing low-budget and series films. After Rank lost interest, his shares were sold to investor Milton Rackmil, whose company Decca Records took full control of Universal in 1952. The studio retained the Walter Lantz cartoon studio, which released its output alongside Universal-International's films.

On June 18, 1962, the Music Corporation of America (MCA), then the world's largest talent agency, purchased Decca Records and consequently, Universal-International, leaving Rackmil and Edward Muhl in charge as board chairman Dr. Jules Stein and president Lew Wasserman continued to guide MCA. After MCA divested itself of its talent business as a result of a consent decree with the Justice Department, Universal-International reverted back to the Universal Pictures name. In 1963, the motion picture and television operations of Universal Pictures and Revue Productions were merged by MCA into a single entity known as Universal City Studios, Inc.; both names would continue to exist as separate labels (however, Revue would be renamed as Universal Television).

On November 26, 1990, MCA was acquired by Matsushita Electric (now "Panasonic Holdings Corporation"); on June 5, 1995, it was sold to Canadian conglomerate Seagram. On December 9, 1996, MCA was reincorporated and renamed as Universal Studios, Inc., and retained ownership of the Universal Pictures film studio. In 1999, Universal absorbed PolyGram Filmed Entertainment. In December 2000, French company Vivendi announced it was acquiring Seagram; the deal was closed in January 2001 and subsequently, Vivendi renamed itself as Vivendi Universal. In 2004, Vivendi Universal sold 80% of its Vivendi Universal Entertainment division (which included Universal Pictures) to General Electric, which owned the NBC television network at the time. GE then merged the operations of NBC and Vivendi Universal Entertainment, forming a new company known as NBCUniversal. Vivendi owned the remaining 20% of NBCUniversal until January 26, 2011, when it sold its stake back to GE. Two days later, cable provider Comcast acquired a 51% controlling interest in NBCUniversal, before buying it outright for $16.7 billion in March 2013.

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Universal Film Manufacturing Company

1st Logo (April 1, 1913-1914)

Visuals: On a black background is a drawing of a ringed globe with the arched, stacked text "UNIVERSAL FILMS" over it. A plate with the text "NESTOR" or "SPECIAL" is seen with a trademark notice under the plate.

Variant: Sometimes, the text "NATIONAL BOARD OF CENSORS" is added under the globe.

Technique: A painting filmed by a cameraman.

Audio: The closing theme of the film.

Availability

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Media Title Date(s) of Release Additional Note(s)
The Ohio Flood
April 1, 1913
Debut appearance; "SPECIAL" plate used.
The Girl Ranchers
September 12, 1913
"NESTOR" plate used.
Nosferatu
December 2, 2024
Custom variant; features Comcast byline

2nd Logo (July 22, 1914-June 28, 1920)

Visuals: On a black background is a circle with the text "UNIVERSAL" above it and "FILMS" below it; inside the circle is a trademark notice. A Saturn-like ring surrounds the circle, which reads "THE TRANS-ATLANTIC FILM CO. LTD." (Universal's British distributor at the time).

Variants:

  • At the beginning of some films, the print logo appears at the top of the screen, which consists of the title of the film at the center.
  • On Twin Lizzies, "JOHN D. TIPPETT MANAGING DIRECTOR", in a stacked format, is placed below. For the logo, the circle is entirely solid and the ring is bordered.
  • On The Sinking of the Lusitania, the print logo appears below the title card.
  • On Minions & Monsters (2026), the logo appears to open the film, suiting the film's 1920s setting.

Technique: A printed illustration filmed by a cameraman.

Audio: The closing theme of the film.

Audio Variant: Sometimes, it uses a violin theme.

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Media Title Date(s) of Release Additional Note(s)
By the Sun's Rays
July 22, 1914
Debut appearance
Almost a Scandal
June 25, 1915
Title card variant
A Great Love
July 28, 1916
Title card variant
The Sinking of the Lusitania
July 20, 1918
 
Twin Lizzies
June 28, 1920
Latest appearance
Minions and Monsters
June 21, 2026
Custom variant

3rd Logo (August 16, 1914-December 22, 1918)

Visuals:

  • Normal variant: On a space background, a sepia model globe is seen rotating, with the stacked, arched text "UNIVERSAL FILMS" over it and a symbol reading "MADE IN USA" (which resembles an Interstate Highway shield) in either bottom corner of the screen.
  • The Boy Mayor: Same as before, in which the "UNIVERSAL FILMS" text actually wraps around the model globe instead of being superimposed over it; the "MADE IN USA" symbol is also omitted. The logo is bigger with stars all over it. The entire logo is in 1.66:1 aspect ratio.

Variant: There are black and white and green versions which are known to exist.

Technique: Live-action model work.

Audio: None.

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Media Title Date(s) of Release Additional Note(s)
The Hedge Between
August 16, 1914
So far debut appearance.
The Boy Mayor
December 15, 1914
"Made in USA" logo omitted; entire logo in 1.66:1 aspect ratio.
The Heart of Humanity
December 22, 1918
Also exists a green version.

4th Logo (September 29, 1914-September 1, 1918)

Visuals: On a black background, a combination of a circle and a rounded rectangle surrounding the text "UNIVERSAL" inside it is shown. On the bottom left and right corners of the circle are the words "TRADE" and "MARK", respectively.

Variants:

  • On title cards of various films, the print logo appears below, which contains the title of the film at the center with the byline or both the Rex Motion Picture Company and the Powers Motion Picture Company logos at the top of the screen. A copyright stamp appears at the bottom or on the lower-left corner of the screen, with the text "All rights reserved" on the lower-right. On some films, the words "Approved by the National Board of Review of Motion Pictures" are above the copyright stamp. Sometimes, the words "Carl Laemmle, President" are seen on the lower-left screen.
  • On The Boy Mayor, the logo appears at the bottom of the screen with "MOVING" above the word "UNIVERSAL" and "PICTURES" below, alongside the outlined version of the Nestor Film Company logo at the top of the screen. This variant is also in 1.66:1 aspect ratio as well.
  • On 20,000 Leagues Under the Sea, the title card is in the different font.
  • The Purple Mask: The Demon of the Sky uses a print logo below with the words "MOVING" above the word "UNIVERSAL" and "PICTURES" below.

Technique: This logo was a painting filmed by a cameraman.

Audio: None or the opening theme of the film.

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Media Title Date(s) of Release Additional Note(s)
The Shack Next Door
September 29, 1914
Debut appearance.
The Boy Mayor
December 15, 1914
Opening title; title card in 1.66:1 aspect ratio
Her Defiance
January 14, 1916
Opening title
Where Are My Children?
May 1916
Opening title
Eleanor's Catch
July 1, 1916
Opening title; Rex Motion Picture Company variant
Idle Wives
September 15, 1916
Opening title
When Little Lindy Sang
October 15, 1916
Opening title; Powers Motion Picture Company variant
20,000 Leagues Under the Sea (1916 film)
December 24, 1916
Opening title
The Purple Mask (serial)
December 31, 1916 - April 15, 1917
Opening titles
'49-'17
October 15, 1917
Opening title
The Dream Lady
July 29, 1918
Opening title
Bread
September 1, 1918
Opening title

Universal Pictures (1st era)

1st Logo (January 16, 1922-September 9, 1927)

Visuals: Against some dark clouds, a biplane flies around a rotating globe, leaving a trail of smoke that forms the words "UNIVERSAL PICTURES".

Trivia: Given the fact that the first picture of the Earth from space was not taken until 1967, the globe in the logo is inaccurate. Madagascar is three times larger than in real life, and Japan and the Philippines are missing. Also, the globe spins to the left instead of to the right.

Variants:

  • A sepia variant exists.
  • On some prints of Soft Shoes (1925) and current prints of The Cat and the Canary (1927) the logo is tinted blue.

Technique: Live-action model work combined with wiping effects.

Audio: The opening theme of the film.

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Media Title Date(s) of Release Additional Note(s)
Soft Shoes
January 1, 1925
First (known) appearance; blue tint version
The Cat and The Canary
September 9, 1927
Final appearance; sepia variant; a blue variant also exists on current prints of the film.

2nd Logo (January 18, 1925-December 25, 1928)

Visuals:

  • Smouldering Fires (1925): On a dark cloudy background, a globe slowly rotates. After a few seconds, a shot of Carl Laemmle smiling in the middle forms over the globe. After a few seconds, the words
    Carl Laemmle

    P R E S E N T S

    fade in below the globe. "Carl Laemmle" is in a script font and "P R E S E N T S" is below it.
  • Head Winds (1925): On a black background, the globe from the above variant is shown in the top left corner and rotates at a normal pace. On the bottom right-hand corner is the text "Carl Laemmle" in a script font like the normal logo, with "Presents" below it.

Variants:

  • Another variant has the rotating globe but with the "CARL LAEMMLE" text in a capitalized font.
  • At the end of Smouldering Fires, the text "It's a Universal Picture" is shown on a black background.

Technique: Live-action model work and compositing.

Audio: An organ theme for the normal logo, while the variant has a descending orchestral theme which could be an opening theme to the film. On both prints of the film, it would be normally silent like the original film.

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Media Title Date(s) of Release Additional Note(s)
Smouldering Fires
January 18, 1925
Debut appearance
Head Winds
March 29, 1925
 
The Goose Woman
December 27, 1925
 
The Last Warning
December 25, 1928
Final appearance

3rd Logo (September 9, 1927-1936)

Visuals: On a cloudy background, a globe rotates as a propeller plane, a Lockheed 8C Sirius, flies around it. The text "A UNIVERSAL PICTURE" wipes in diagonally as the plane passes the globe.

Variants:

  • The position of the globe varies depending on the film.
  • The logo was cropped to 1.85:1 for Universal's 75th Anniversary logo in 1990. However, full-screen prints of films using said logo retain the full aspect ratio of this logo.
  • A colored variant exists where the entire logo is light blue and the globe is on its respective colors (blue for the oceans and green for the landmasses and islands).

Closing Variants:

  • The words "THE END" are seen superimposed over the globe, and the sky is darker. Seconds later, the text "IT'S A UNIVERSAL PICTURE" fades in.
  • On Hell's Heroes, the words "The End" are shown in a script font inside the oval with a rainbow-like shape with "UNIVERSAL PICTURES" arched over the rotating globe. On the left side of the ribbon is the text "COPYRIGHT [YEAR] BY UNIVERSAL PICTURES CORP." and on the right side are the words "CARL LAEMMLE" with "PRESIDENT" below it.
  • Another closing variant exists where the globe rotates in the bottom right corner of the screen. On the top, it says "The End" in a cursive font. "It's a Universal Picture" (also in cursive) is superimposed over the globe. A ray of light also shines down on the globe. On some films, the text is on the bottom left corner. Starting around 1933, the text is in an Art Deco font.
  • On short films, instead of the text saying "It's a Universal Picture", the text is replaced with "It's a Universal Short".
  • On cartoons, it says "IT'S A UNIVERSAL CARTOON" in a sans-serif font.

Technique: Live-action model work and compositing.

Audio: The sound of the plane's engine.

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Media Title Date(s) of Release Additional Note(s)
The Cat and The Canary
September 9, 1927
Debut appearance
Bride of Frankenstein
April 20, 1935
 

4th Logo (April 18, 1937-December 15, 1947)

Dead Men Don't Wear Plaid (1982): The 1937 logo is used. Plus, there is a new version of the 1937 fanfare, composed by Jimmy McHugh and re-arranged by Miklos Rozsa (who also scored the film).

Visuals: On a black background with spinning stars, a stylized glass globe is shown rotating, tilted at an angle. The words "A UNIVERSAL PICTURE", in a stylized Art Deco font, slowly orbit around the globe.

Trivia:

  • This is one of only two Universal logos (the other being the 1914 logo) not to make use of the Earth as a globe.
  • The sphere used as the globe in this logo would later make an appearance, albeit in a modified state, in the 1955 film This Island Earth as the Interociter device.[1]

Variants:

  • On some color releases, like color Woody Woodpecker cartoons at the time, the logo is tinted blue.
  • On the colorized versions of the Universal Sherlock Holmes movies, the letters are goldenrod colored.
  • Like the previous logo, this logo was also cropped to 1.85:1 for Universal's 75th anniversary logo in 1990. The full screen version retains the full aspect ratio.
  • A Spanish-language version exists, with the text now reading "PELÍCULA UNIVERSAL".
  • An off-center variant exists.

Closing Variant: Superimposed on a special background or in the last seconds of a movie is the words "The End" with lettering that varies on the movie, along with the text "A Universal Picture" or "A Universal Release".

Technique: Live-action model work and compositing. This logo was created by set designer Alexander Golitzen and photographed by special effects artist John Fulton, with the globe made from plexiglass.[1]

Audio: A proud, bombastic orchestral fanfare, composed by Jimmy McHugh.

Audio Variant: From about 1945 onwards, the opening theme of the movie is used.

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Media Title Date(s) of Release Additional Note(s)
Top of the Town
April 18, 1937
Debut appearance

Universal-International Pictures

Logo (August 28, 1946-April 19, 1964)

Visuals: A model globe rotates on a space background, with the text "Universal International" (in white for B&W films or yellow for color films) in an italic Roman font (with the letters "U" and "I" bigger than the rest of the letters), superimposed over it.

Variants:

  • A widescreen version of this logo was used for films shot in 2.35:1 aspect ratio.
  • CinemaScope films have the starfield looking more different, and the company name is larger and more stretched.
  • In Germany, the chyroned extra text "IM UNIVERSAL FILMVERLEIH INC" appears in white circles around the globe. This exists in both B&W and color.
  • On It Came From Outer Space, the logo has a 3D effect and the stars "shine".

Byline: Starting around 1958, the credit "EDWARD MUHL, IN CHARGE OF PRODUCTION" would appear in the lower-left corner.

Closing Variant: Same as above, but the text reads "A Universal-International Picture".

Technique: Live-action model work.

Audio: None or the opening theme of the movie.

Audio Variant: On some films such as The Egg and I, Ride the Pink Horse, Letter from an Unknown Woman, and The Naked City, the bell theme from the International Pictures logo is used.

Availability

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Media Title Date(s) of Release Additional Note(s)
The Egg and I
May 1947
 
The Naked City
March 4, 1948
 
Letter from an Unknown Woman
April 28, 1948
 

Universal Pictures (2nd era)

1st Logo (December 5, 1963-May 18, 1990)

E.T. the Extra-Terrestrial (1982): The 1963 logo plays in reverse.
The Adventures of Captain Zoom in Outer Space (1995): The 1963 logo is used. When it finishes animating, it fades to another space background where the opening credits play.

Visuals: The camera zooms through space, and a pair of Van Allen radiation belts start to form. A rotating globe appears in the distance, and as the camera gets closer to it, the gold word "UNIVERSAL" (in Futura Bold) fades in and zooms out to a comfortable distance as the camera stops in front of the globe and the Van Allen belts surround it.

Trivia:

  • The prop globe used in this logo is currently on display at an unspecified museum.[2]
  • Like the 1927 and 1936 logos, the logo was also cropped to 1.85:1 for Universal Pictures' 75th Anniversary logo in 1990.

Variants: Several different versions of this logo exist. This is going to get complicated, so let's explain this simply:

  • 1963-1973: "A UNIVERSAL PICTURE/RELEASE", with the "UNIVERSAL" text sandwiched between "A" and "PICTURE"/"RELEASE". This can also be seen on certain movies that use this logo for a retro effect.
    • Like the last logo, a credit for then-Universal head Edward Muhl can be seen on the lower-left of the first movies to feature this logo.
    • Another variant exists that has "PRESENTS" underneath the "UNIVERSAL" text. Sometimes, the text starts off blurred, but becomes clearer as the globe zooms in. This variant is seen on films such as Secret Ceremony, The Killers (1964), Two-Lane Blacktop, and Anne of the Thousand Days, as well as on Walter Lantz cartoons from Saddle-Sore Woody (1964) until Bye, Bye, Blackboard (1972).
  • 1971-1990: The orange byline "AN MCA COMPANY" (in Eurostile Bold) fades in below the "UNIVERSAL" text. The scope variant has it in a different font.
    • The 1971 version is bylineless on some films.
    • On American Graffiti, "PRESENTS" appears underneath the byline in a smaller font.
    • Another version exists, which has "RELEASE" appear underneath the MCA byline. This was used to plaster the Paramount logo at the end of 1980s reissue prints of Alfred Hitchcock films owned by Hitchcock himself (including Rear Window and The Man Who Knew Too Much, including the UK airings of the two films on BBC Two from May 30, 1999 and August 11, 2001, respectively), and was also seen on the U.S. theatrical prints of The Slipper and the Rose: The Story of Cinderella. A B&W variant also exists, which is seen on the 4K Blu-ray release of the 1932 version of Scarface, following the 2007 The Criterion Collection logo.
    • At the end of Discovery Channel Southeast Asian prints of Jaws and Jaws 2, the logo is faster and the credits music also plays over the logo.
    • On most movies from 1989 and 1990, the MCA byline has more of a red-orange color, and the Van Allen belts are more purple. This can be found on Parenthood, Uncle Buck, Field of Dreams, the VHS release of Born on the Fourth of July, Opportunity Knocks, Coupe De Ville, Bird on a Wire, and the theatrical trailers for Back to the Future Part III and Problem Child (both of which ultimately used the 75th Anniversary variant of the 9th logo). However, some movies from 1989, such as Back to the Future Part II, The Dream Team and K-9, would still use the original variant of the MCA byline. A clip of this variant was used for the Universal 75th Anniversary logo, which also uses clips from the 5th and 6th logos.
  • "Flat": Presented in 1.14:1 open matte for 35mm uncropped film scan prints, 1.37:1 academy or 1.85:1 "matted" widescreen, the logo appears to move somewhat faster than the widescreen version. The "UNIVERSAL" text is not blurred and simply fades in. Seen on films such as Coogan's Bluff, Duel, Charley Varrick, The Sentinel, National Lampoon's Animal House, The Jerk, Little Miss Marker (1980), Coal Miner's Daughter, Somewhere in Time, An American Werewolf in London, E.T. The Extra-Terrestrial, Fast Times at Ridgemont High, Cat People (1982), Videodrome, Monty Python's The Meaning of Life, Sixteen Candles, The Breakfast Club, the first two Back to the Future films, Weird Science, Brazil, Out of Africa, An American Tail, and The Land Before Time. In an earlier variant, used in tandem with the normal version, "A UNIVERSAL PICTURE" starts blurred, but becomes clearer, along with the Edward Muhl byline. The globe zooms in faster in this variant, used on movies like Shenandoah, Send Me No Flowers, Charade and Father Goose. A B&W version of this variant can also be seen on Kitten with a Whip, which was featured on an episode of Mystery Science Theater 3000 (with the logo intact). It was also the default pan-and-scan version of the logo and plastered the above variant on older VHS copies of most if not all Universal films shot in scope (a notable exception being the original VHS of The Dark Crystal, which was released by Thorn EMI Video).
    • In the early years of the "Flat" version of the logo, a small registered trademark symbol ("®") appears below the "L" in "UNIVERSAL", which faded in alongside the zooming text. By 1975, a larger "®" was added in the same position, but it fades in after the text zooms out. However, the smaller "®" behind the bigger "®" can still be seen.
  • "Scope": Shown in a wide ratio of 2.20:1 or 2.35:1 widescreen, the globe appears to zoom in rather slowly, and the "UNIVERSAL" text is blurred when it fades in, becoming clearer as it zooms out. The logo is much wider than usual, to accommodate the extra space. This is seen on films shot in this format such as High Plains Drifter, The Sugarland Express, Jaws, The Car, Halloween II and III, John Carpenter's The Thing, Scarface (1983), Firestarter (1984), The Dark Crystal, The Last Starfighter, Dune (1984), Legend, Prince of Darkness, They Live and Born on the Fourth of July. It also had a bylineless variant of its own, which can be found on Tell Them Willie Boy Is Here and The Day of the Jackal. A sepia-tone variant can be found on The Deer Hunter.
    • Another scope variant also exists, where the 1.85 version is cropped to 2.35. This can be found on Coupe De Ville, Bird on a Wire, and Jaws: The Revenge. However, the GoodTimes DVD release of the latter uses the regular scope variant instead.
    • Another scope variant stretched to 4:3 also exists, which can be found on the pan-and-scan print of Firestarter (1984) on the UK VHS release from 4Front Video, following the PolyGram Video's 1984 warning screen.
  • An off-center version is only known to exist on old video prints of Charade, the logo is slightly off-center, due to a sloppy job reformatting the aspect ratio of 1.85:1 into 4:3. Another off-center version can be found on the MCA Discovision, MCA Videocassette Inc. and MCA Home Video releases of Jaws.
  • A black-and-white version also exists, which is seen at the beginning of the 1980 MCA Videocassette, Inc. VHS release of Scarface (1932) (also preserved on the 1984 MCA Home Video reprint), the 1980 VHS release of Psycho, and the 1965 unsold TV pilot Dark Intruder (which received a theatrical release).
  • While a dedicated 3D variant exists (having been created for Jaws 3D and Metalstorm: The Destruction of Jared-Syn), the scope version of the standard logo was converted to 3D for the stereoscopic reissue of Jaws in 2022.

Technique: Live-action model work for the globe, combined with cel animation for the Van Allen belts. This logo was animated and designed by Universal Title and Optical (commonly known as "Universal Title"), who was also responsible for the animation for the Universal Television logos and handled the titles and optical effects for most Universal films and television series until 1990. The globe was hand-painted on a rubber ball by Eyvind Earle (who also did the backgrounds for the 1953 Goofy cartoon For Whom the Bulls Toil, and was later credited as the color stylist in Disney's 1959 feature Sleeping Beauty), who did the space background and the Van Allen belts as well.

Audio: None or occasionally the opening theme of the movie. Such notable instances for the latter include Father Goose (composed by Nelson Riddle), The Ghost and Mr. Chicken, Scarface (1983), The Dark Crystal, and The Night Walker (both composed by Vic Mizzy). The opening tag from the latter film was also heard in abridged form on The World of Abbott and Costello. The 1972 feature-length pilot of the TV series Emergency! used a dramatic, drum-driven fanfare based on the series' theme.

Audio Variants:

  • On the U.S. DVD release of the Battlestar Galactica movie (which is really the pilot episode "Saga of a Star World" released as a theatrical film in Europe), the 1963 logo is heard with the CIC fanfare.
  • On the 1984 MCA Home Video VHS release of The Man Who Knew Too Much and a 1984 German ARD airing of The Trouble with Harry, this logo has the Paramount/VistaVision music.
  • Sometimes, it uses an updated version of the 1936-1947 fanfare (composed by Miklos Rosza for the 1982 film Dead Men Don't Wear Plaid); this tune was mostly heard over the logo of Universal Pay Television. This was seen at the beginning of the 1987 made-for-TV movie Kojak: The Price of Justice on Disc 2 of the Kojak: The Complete Movie Collection DVD release by Shout! Factory.
  • On a print of The Projected Man featured on Mystery Science Theater 3000, the logo uses the Les Baxter-composed fanfare from the 1960-1963 American International Pictures logo (which was actually used for the logo of a British company called Compton Films, also the UK distributor). However, the Shout! Factory Blu-ray release just uses the opening theme.
  • Monty Python's The Meaning Of Life has its own unique fanfare (only on the main feature, not the preceding short feature The Crimson Permanent Assurance), which was reused on the second disc of the 2003 special edition DVD releases.
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Media Title Date(s) of Release Additional Note(s)
Charade
December 5, 1963
Debut appearance
Bird on a Wire
May 18, 1990
Final appearance

2nd Logo (May 25, 1990-June 18, 1997)

Problem Child (1990): The fullscreen DVD release has the 75th Anniversary logo in open matte and also has black bars on all four sides.
Reach the Rock (1998): The 1997 fanfare is used.

Mo' Better Blues (1990): The 75th Anniversary logo is shown, but with a voiceover by Flavor Flav of the rap group Public Enemy: "U-N-I-V-E-R-S-A-L, Universal, y'all been large for years! Yo, Spike! Start the movie, G!" He laughs and says, "Flavor Flav, you done it again."
Major Payne (1995): Instead of the usual fanfare, "Bad to the Bone" by George Thorogood and the Destroyers plays over the logo, accompanied by a "ding" sound effect when the registered trademark symbol appears.

Visuals: A large flash appears from the far right side of the Universal globe, which is on a new, detailed starfield background. The camera moves around the globe as the flash dims away, and the shiny golden word "UNIVERSAL" (in Copperplate Gothic Bold) appears from behind the globe before circling it. The camera zooms out and the globe moves to the center, as "UNIVERSAL" straightens itself out and takes its place across the globe. The byline "AN MCA COMPANY", in gold and in spaced-out letters to fit the width of "UNIVERSAL", appears below the logo.

Trivia: The 75th anniversary may refer to the anniversary of Universal City Studios' opening in 1915, rather than Universal Pictures itself.

Variants:

  • For the logo's debut and its first official year (1990), the initial version of this logo is different from the one used afterward. It begins with clips of the 1927 and the 1936 Universal Pictures logos, ending with the previous logo as if it were a grand unveiling or passing of the torch. This is followed by the new logo animation, which, in the end, has the words "75th ANNIVERSARY" on top of it, with "75" in the middle of "ANNIVERSARY", which is in spaced-out letters like the MCA byline, and written out in script with "th" flashing in next to "75".
    • An open-matte version exists, where the larger aspect ratio reveals details that were not meant to be seen: The main logo animation is letterboxed, with only the 1936 and 1963 logos from the montage filling the entire frame (a black bar is visible along the top of the 1927 logo). Additionally, as the globe is zooming out in the main logo, the starfield background is visible along the bottom of the frame where it should be obscured by the globe.
    • A scope version exists, where the previous logos are in 16:9 widescreen with black bars on opposite sides of the screen, while the main logo fills the entire frame.
  • A bylineless variant exists.
    • A rare Spanish version exists, which was used on a promotion for the company's film package in Spain.
  • On some widescreen films such as Far and Away, the logo is zoomed out further than normal.
  • A variant without any text exists.
  • On Brazilian TV spots, the text "Distribuido por United International Pictures" is added below the byline.
    • On earlier TV spots for movies such as Kindergarten Cop, Backdraft, and Cape Fear (1991), the text is bolder and is in caps.
    • On TV spots for Reality Bites, Hard Target, True Lies, Casper, Babe, Strange Days, Casino, Happy Gilmore, The Nutty Professor (1996), and The Lost World: Jurassic Park, the text is written in different fonts, respectively.

Technique: Contrary to popular belief, this logo was not done in CGI, but was produced using models filmed with motion control. The globe and letters were shot at the Chandler Group, and the background was originally a painting by Eric Von Schmidt. The compositing and byline were done by Studio Productions (now Flip Your Lid Animation). The logo was filmed in 70mm and is the first regular logo of any major studio created specifically for large format.

Audio: A majestic orchestral fanfare composed and conducted by James Horner.

Audio Variants:

  • A French horn fanfare is heard during the first half of the 75th Anniversary logo before segueing into the normal theme (albeit with some differences from the 1991 version, such as the music not "ending" at the fade-out). A faster version of this interlude was later used as the 1991 Universal Television fanfare.
  • The 75th Anniversary variant of the 1990 logo is silent on the 1991 Media Home Entertainment/Fox Video VHS release of Closet Land.
  • On Reach the Rock, the Spanish audio track on the Universal Blu-ray release of Dazed and Confused, and a TCM France airing of Casino, the 1997 fanfare from the next logo is heard, most likely due to a reverse plaster error for the two latter cases.
  • On AMC prints of The People Under the Stairs, the 2012 fanfare is heard, once again due to a reverse plastering error.
  • On the Russian dub of Happy Gilmore, older HBO airings of Jungle Fever, AMC's print of Tales from the Crypt Presents: Bordello of Blood, and the Blu-ray release of Backdraft (the latter when the Turkish audio track is selected), the 1990 fanfare is in a lower pitch.
  • Sometimes, the logo is silent.
    • On the original international theatrical prints and UK VHS prints of The American President, the logo is silent, while home media releases still have the 1990 fanfare.
Availability

Edit Table

Media Title Date(s) of Release Additional Note(s)
Back to the Future Part III
May 25, 1990
Debut appearance
Ghost Dad
June 29, 1990
 
Jetsons: The Movie
July 6, 1990
 
Problem Child
July 27, 1990
 
Mo' Better Blues
August 3, 1990
 
Darkman
August 24, 1990
 
Henry & June
October 5, 1990
 
White Palace
October 19, 1990
 
Child's Play 2
November 9, 1990
 
Havana
December 12, 1990
 
Kindergarten Cop
December 21, 1990
 
Lionheart
January 11, 1991
 
King Ralph
February 15, 1991
 
Closet Land
March 6, 1991
 
The Hard Way
March 8, 1991
 
Career Opportunities
March 29, 1991
 
The Return of the Musketeers
April 3, 1991
North American premiere was on television due to poor box office numbers in Europe
A Kiss Before Dying
April 26, 1991
 

Edit Table

Media Title Date(s) of Release Additional Note(s)
Backdraft
May 24, 1991
 
Jungle Fever
June 7, 1991
 
Cape Fear
November 13, 1991
Custom variant
An American Tail: Fievel Goes West
November 22, 1991
 
Dr. Giggles
October 23, 1992
 
Trespass
December 25, 1992
 
Splitting Hearts
April 30, 1993
 
Dragon: The Bruce Lee Story
May 7, 1993
 
Jurassic Park
June 11, 1993
 
Heart and Souls
August 13, 1993
 
Hard Target
August 20, 1993
 
Carlito's Way
November 10, 1993
 
We're Back! A Dinosaur's Story
November 24, 1993
 
Schindler's List
December 15, 1993
 
The Getaway
February 11, 1994
 
Crooklyn
May 13, 1994
 
The Cowboy Way
June 3, 1994
 
Timecop
September 16, 1994
 
Radioland Murders
October 21, 1994
 
Junior
November 23, 1994
 
Street Fighter
December 23, 1994
Custom variant, US prints
Billy Madison
February 10, 1995
 
Casper
May 26, 1995
Custom variant
Apollo 13
June 30, 1995
 
Waterworld
July 28, 1995
Custom variant
Babe
August 4, 1995
 
To Wong Foo, Thanks for Everything! Julie Newmar
September 8, 1995
 
Clockers
September 13, 1995
 
Casino
November 22, 1995
 
Happy Gilmore
February 16, 1996
 
The Nutty Professor
June 28, 1996
 
Bulletproof
September 6, 1996
 
Dante's Peak
February 7, 1997
 
Liar Liar
March 21, 1997
 
McHale's Navy
April 18, 1997
 
Buried Alive II
June 18, 1997
Final regular appearance


3rd Logo (May 23, 1997-February 24, 2012)

The Holiday (2006): The logo is shortened and cut to its last few seconds.
Death Race 2 (2010): The logo animates in reverse, but retains its normal colors. Towards the end (or beginning), the globe catches fire and the whole logo gets crushed by rocks, segueing into the movie.
Despicable Me (2010): In the film's Blu-Ray's Gru-Control special feature, it starts as Gru starts the movie by turning on the TV. The minions cheer as the film starts. Then Vector changes the channel to the Vector Channel. Gru changes the channel back to the logo, to which the minions cheer again. Vector changes it to his documentary, but Gru changes the channel back to the Illumination Entertainment logo.

Beethoven's Big Break (2008): A dog barks to the last two notes of the theme.

Visuals: On a black background, an arc slowly appears and brightens. A series of lights begin appearing below the arc, revealing that this is another globe, looking over Europe. The camera moves down as the lights appear all over Europe, and then Africa (the Earth's continents now have a green, yellow and red color scheme). As the camera begins to zoom out, the word "UNIVERSAL", in a modified version of the font from the previous logo, named Universal Serif (this time the text is still gold, but has the inner white part of the text rising out of a gold outline), rotates to the front of the globe as the lights emanating from the continents dim out. The globe shines a bit before fading out.

Alternate Descriptive Video Descriptions:

  • Now in a black sky a sliver of sunlight crests the Earth. Rays of light shoot off the continents and a three-dimensional word orbits the planet. Universal.
  • Now in a black sky a sliver of sunlight crests the Earth. Rays of light shoot off the continents and a three-dimensional word orbits the planet. Universal. A web address appears. www.universalstudios.com.
  • Now in a black sky a sliver of sunlight crests the Earth. Rays of light shoot off the continents and a three-dimensional word orbits the planet. Universal. A Division of NBC Universal.

Trivia: The logo, designed by Identica Partnership, was introduced to coincide with the rebranding of MCA, Inc. as Universal Studios, Inc. on December 9, 1996; in fact, it technically debuted in print form as an ad in Billboard magazine on the same day.

Variants:

  • Sometimes, on scope films, either the URL or the NBC Universal byline is moved up closer to the globe.
  • Sometimes, the logo appears closer at first, but zooms back as the animation progresses.
  • On home video releases, TV movies, live musicals, and stand-up comedy specials, the logo appears videotaped.
  • A shorter version of this logo exists, beginning as the "UNIVERSAL" text slides in over the globe, with a shortened version of the fanfare. This is usually seen at the end of documentaries produced for DVD by Universal Studios Home Entertainment, with a URL for Universal's website.
  • When this logo first debuted, instead of a byline or URL, a small copyright notice reading "© 1997 Universal City Studios, Inc." (set in Gill Sans) fades in at the bottom-right corner of the screen.
  • November 13, 1998-March 19, 2010 (with some exceptions): Starting with Meet Joe Black, the orange URL "www.universalstudios.com" (originally set in Univers), fades in below the globe along with the copyright notice (also set in Univers). However, starting with Patch Adams on December 25, 1998, the font for the URL and copyright notice was changed to Charcoal (a Macintosh font); the copyright was eliminated altogether starting with EDtv on March 26, 1999.
  • The biggest variation came in 2001, when Universal celebrated the 20th anniversary of E.T. the Extra-Terrestrial. The logo animates as normal until the very end, when the "UNIVERSAL" text fades out and the silhouette of E.T. and Elliott, on their bike, fly across the shining globe. Text appears on the bottom, "UNIVERSAL STUDIOS CELEBRATES E.T. THE 20TH ANNIVERSARY" with "E.T." in its original logo font. The light rays behind the globe also stop moving shortly before the screen fades out. This was used on November 21, 2001 on Spy Game, December 21, 2001 on How High, January 11, 2002 on the original North American release of Brotherhood of the Wolf, February 8, 2002 on Big Fat Liar, February 19, 2002 on the VHS release of Balto II: Wolf Quest, February 22, 2002 on Dragonfly, and March 22, 2002 on the 20th anniversary edition of E.T. The Singaporean HVN VCD releases of The Bourne Identity, D-Tox, About a Boy, and The Scorpion King also have this variant (in the case of The Bourne Identity, it plasters the normal logo and its opening audio). This variant also showed up as a home entertainment logo on the 2002 international DVD releases of Balto and Balto II: Wolf Quest.
    • A different version where it just says "E.T. THE 20TH ANNIVERSARY" also exists. In this version, "THE 20TH ANNIVERSARY" is in a different font and a small copyright notice reading "© 2001 UNIVERSAL STUDIOS" appears in the bottom-right corner. This version was seen on 40 Days and 40 Nights and on the premiere of the 20th anniversary E.T. re-release on March 22, 2002, as well as being spotted on an international bootleg camrip of this version. It is also seen on the VHS release of K-PAX, as well as the Canadian VHS releases of A Beautiful Mind and Big Fat Liar. Shortly afterward, beginning with The Scorpion King, the normal logo was reinstated.
  • In 2002, the logo was enhanced with a darker color scheme and slightly revised animation. The presentation is the same as usual, except the initial darkness of the globe is darker than usual. After the word "UNIVERSAL" circles around the globe, a darker, thicker shadow suddenly appears underneath it before becoming more transparent as the animation finishes. The entire globe also zooms out farther than its intended mark, and instead of slowing to a stop, it simply stops at its furthest position. Also, the URL is now set in Geneva. This variant was used in tandem with the 1997 version, and can be seen on 8 Mile, American Wedding, Seabiscuit, Master and Commander: The Far Side of the World, The Bourne Supremacy, and White Noise. It also appears with the NBC Universal byline (and no shadow) on stereoscopic 3D prints of Despicable Me (2D prints use the 2005 variant with the NBC Universal byline). A bylineless version has been recently spotted on a 4K UHD release of Hellboy II: The Golden Army.
  • On 4:3 prints of films from 2003 until 2012, starting with Peter Pan and ending with Wanderlust, the logo zooms out to a much farther distance than usual due to it originally being shot for certain films in 2.39:1 scope and framed for 1.66:1 aspect ratio.
  • Starting with The Wedding Date on February 4, 2005, the 2002 variant was enhanced with smoother animation and a revised color scheme. The globe now faintly appears below the arc at the beginning of the logo. Also, the light rays are darker, and the shadow underneath the "UNIVERSAL" text appears at the same time as the URL. This would be used as the main variant going forward.
  • In 2008, the original 1997 version of this logo was remastered for digital releases and TV airings.
  • Starting with Cirque du Freak: The Vampire's Assistant on October 23, 2009, the URL was removed in favor of the byline "A DIVISION OF NBC UNIVERSAL" (also in orange and set in Copperplate Gothic).
  • On some films, such as Munich, Coraline and Nanny McPhee Returns (as well as 4K UHD Blu-ray releases), the logo is bylineless.
  • On German movies such as One Way (2006) and The Coming Days (2010), the 1999 variant is used, but instead of a URL or byline, the orange text "UNIVERSAL PICTURES" (set in Univers) fades in below the logo.
  • Starting in 2004, this logo was used on licensed games following the closure of Universal Interactive. It's either the still print logo on a black or white background (mainly for GBA, NDS, and mobile games), or end of the normal logo animation (with or without the copyright stamp); however, some games such as Despicable Me: The Game use the entire animation. Sometimes, it replaced the Universal Interactive logo on earlier games like The Grinch.
  • On Curious George and The Pirates Who Don't Do Anything: A VeggieTales Movie, the logo is brighter.
  • On a promo for Universal Orlando Resort, the URL "www.universalstudios.com" is replaced with "www.universalorlando.com".

Closing Variants: Usually, no closing logo is used, but with a few exceptions:

  • On pre-2006 international home video prints of Barbie in the Nutcracker and Barbie as Rapunzel, the first version of the logo appears in the last few seconds.
  • The full animation as transcribed above, complete with the URL and copyright notice, albeit in 4:3 fullscreen, which can be found at the end of UK VHS releases such as How the Grinch Stole Christmas (2000), The Mummy Returns and Thunderbirds (2004), among many others.

Technique: CGI, designed by Picturemill (who previously worked on the 1996 Mandalay Pictures, Phoenix Pictures and Warner Home Video logos) and animated by Helium Productions.

Audio: It starts with a powerful, majestic nine-note French horn fanfare, followed by two percussion hits. Then, the same French horn fanfare plays again, followed by two more hits. Then, a very majestic orchestral fanfare (which adds in more brass instruments, strings, xylophones, and drums) as the logo is completed, with the French horn theme coming back near the end, ending with yet another percussion hit. This was composed (in E♭ major) by Jerry Goldsmith.

Audio Trivia:

  • The piano rendition of the fanfare's final fifteen notes with strings (in a style of Windows XP's startup sound) can be heard on the home page of Universal Pictures from 2004-2010. This can be heard here.
  • Furthermore, during certain grand opening events at Universal theme parks, the full version (in either NTSC or PAL pitch) of the fanfare can be heard when a key member of any of the Universal Studios theme parks or Universal Destinations & Experiences arrive to the stage. Furthermore, the first four notes may be heard at the end of certain rides.

Audio Variants:

  • For the E.T. variant, the music is changed to an arrangement by John Williams and Elias Associates (now known as Elias Audio Branding) to go with the customized E.T. logo; there is only one horn fanfare/hits sequence, followed by the end fanfare. This then segues into the theme from E.T. as he and Elliott fly across the globe. While mostly orchestral and choral, this arrangement also features synthesizers during the first few seconds, if heard very closely (or by isolating the Left Surround and/or Right Surround audio channel tracks in thr 5.1 audio for the variant). Most of the other films with this variant use the opening theme of the film instead.
    • A live version of that fanfare also exists, which can be heard at the premiere of the 20th anniversary E.T. re-release, which was held at the Shrine Auditorium in Los Angeles, California on March 16, 2002, to which it would also be a bonus audio option on its DVD release. Also, if one listens closely, an applause from the audience watching the premiere when the bike shows up can be heard. A behind the scenes video with live footage can be shown as a bonus feature on the E.T. 20th anniversary DVD release here.
  • On April 19, 2002, a re-orchestration of the 1997 fanfare exists, again in an arrangement by John Williams (and possibly Elias Associates due to their prior involvement with the E.T. variant). It has the same melody, but like the E.T. logo, it is also in a different key and sounds more "powerful" with added drums; this version made its only appearance on The Scorpion King (the first film released after the E.T. variant ceased usage).
  • On some prints of Tremors II and international Blu-ray releases of The American President and Strange Days, the 1990 fanfare from the previous logo is heard due to a plastering error (however, Syfy prints have the correct 1997 fanfare). This error is also present on a Polish broadcast of We're Back! A Dinosaur's Story.
  • On a Foxtel Movies print of The Hurricane, the second horn theme (which normally comes out of the right channel) is omitted, likely due to a mastering mistake.
  • On a couple of films, such as The Lost World: Jurassic Park (the logo's debut film) and some prints of How the Grinch Stole Christmas (2000) and Bruce Almighty, the fanfare is slightly re-orchestrated.
  • On Freeform airings of Nutty Professor II: The Klumps and Disney Channel airings of Johnny English, the music from the next logo is heard, due to bad plastering.
  • On Vudu prints of Barbie and the Magic of Pegasus, streaming prints of pre-2006 Barbie DTV movies, a French television airing of The Green Mile, and AMC prints of The Lost World: Jurassic Park, Life (1999), Love Actually, and The Fast and the Furious: Tokyo Drift; the logo's music is in a lower pitch.
  • An extended and re-orchestrated version of the fanfare which was created for the Universal Studios theme parks exists, which can be heard here. The later version uses the regular fanfare with the orchestral build-up intact which can also be heard here.
  • At the beginning of Universal 360: A Cinesphere Spectacular at Universal Studios Florida, the fanfare is re-orchestrated by Brad Kelley, which can be viewed here.
  • On Scott Pilgrim vs. the World, an 8-bit rendition of the fanfare, composed by Nigel Godrich, is heard as part of its variant. It is also the first track of the film's score soundtrack as "Universal Theme". According to the soundtrack, Jerry Goldsmith (the original composer of the fanfare) was credited, while both versions were mentioned in the digital release's trivia subtitle track. According to the storyboards of this film, it was supposed to have a bass rumble, a guitar squall, and drums, drumming over the 16-bit logo. The logo's regular music was used when Lucas Lee (played by Chris Evans) comes out of his green room for the shooting of his film, "Talk to the Fist", in which the hits and the last note are synced to his actions, such as cracking his neck, using his skateboard and landing on his feet at the scene. The clip can be shown here. However, the logo's regular music is used on a still version of this logo (in low quality to match the game's visuals) in Scott Pilgrim vs. The World: The Video Game and the next logo (without the Comcast byline) in the Definitive Edition.
  • On some films, the opening theme of the movie is used instead, or the theme is done differently.
  • On some films, such as The Soloist, and all PAL prints of movies, the music is PAL-pitched.
  • On the Disney 4K Blu-ray print of Master and Commander: The Far Side of the World, the low-tone 1997 20th Century Fox fanfare is heard while the low-tone 1997 Universal fanfare is heard at the end of the Fox logo and the Miramax logo. This occurs when the DTS-HD Master Audio 5.1 Italian track is selected, likely due to Miramax distributing the film in Italy.
Availability

Edit Table

Media Title Date(s) of Release Additional Note(s)
The Lost World: Jurassic Park
May 23, 1997
Debut appearance
A Simple Wish
July 11, 1997
 
Leave It to Beaver
August 22, 1997
 
Kull the Conquerer
August 29, 1997
 
The Jackal
November 14, 1997
 
For Richer or Poorer
December 12, 1997
 
The Boxer
December 31, 1997
 
Half Baked
January 16, 1998
 
Blues Brothers 2000
February 6, 1998
 
Kissing a Fool
February 27, 1998
US prints
Primary Colors
March 20, 1998
 
Mercury Rising
April 3, 1998
 
Black Dog
May 1, 1998
US prints
The Adventures of Rocky and Bullwinkle
June 30, 2000
 
How the Grinch Stole Christmas
November 17, 2000
 
The Fast and the Furious
June 22, 2001
 
Jurassic Park III
July 18, 2001
 
2 Fast 2 Furious
June 6, 2003
 
Hulk
June 20, 2003
 
Serenity
September 30, 2005
Custom variant
Two for the Money
October 7, 2005
 
Nanny McPhee
October 28, 2005
 
Fast and the Furious: Tokyo Drift
June 16, 2006
 
Man of the Year
October 13, 2006
 
The Good Shepherd
December 22, 2006
 
Mr. Bean's Holiday
March 30, 2007
 
The Incredible Hulk
June 13, 2008
 
Fast & Furious
April 3, 2009
 
Nanny McPhee and the Big Bang
April 2, 2010
 
Despicable Me
July 9, 2010
 
Hop
April 1, 2011
Egg-shaped variant used
Fast Five
April 29, 2011
 
Wanderlust
February 24, 2012
Final appearance

4th Logo (March 1, 2012-)

The Land Before Time: Journey of the Brave (2016, DTV): The 1997 fanfare (composed by Jerry Goldsmith) is heard. Shortly after the byline fades in, the text fades out, the Earth's continents merge together into a landscape, the glow lights up slightly brighter, the light's color changes to light purple, and more stars in the background fade in. The camera zooms to the top of the globe as the light disappears, the glow slightly reduces, and the opening credits appear as the camera zooms through the clouds to the Great Valley.
The Turning (2020): The 2012 logo animates at a faster rate than usual.
The Super Mario Bros. Movie (2023) and The Super Mario Galaxy Movie (2026): An abridged version of the 2012 fanfare is used.
Argylle (2024): The 2012 logo gradually fades in, and it is also silent.
Monkey Man (2024): The first few seconds of the 2012 logo are cut out.
How to Train Your Dragon (2025): The 2012 logo is sped up once again, and once done, it fades into the shortened version of the 2019 DreamWorks Animation logo.

Pitch Perfect (2012): The theme is sung in acapella by the Treblemakers, then the logo cuts to the opening scene, with the cast finishing the theme.
Pitch Perfect 2 (2015): The theme is sung in acapella by Gail Albernathy (played by Elizabeth Banks) and John Smith (played by John Michael Higgins), then the logo cuts to the opening scene, with both finishing the theme. This was the first track of the film's soundtrack as "Universal Fanfare", besides the first film. According to the soundtrack, Jerry Goldsmith (the original composer of the fanfare) was credited.
Minions (2015): A 5-minion chorus (all voiced by Pierre Coffin) sings the fanfare, backed with the normal version, with one of the minions holding onto the last note all the way into the Illumination Entertainment logo. This was also the first track of the film's soundtrack as "Universal Fanfare". According to the soundtrack, Jerry Goldsmith (the original composer of the fanfare) was credited. On some prints, the logo is brighter, which makes it almost the same as Trash, except it uses the normal logo.
Popstar: Never Stop Never Stopping (2016): The 2012 logo's music cuts out halfway through, and a vaguely EDM-sounding remix takes its place.
Pitch Perfect 3 (2017): The theme is sung in acapella by the Barden Bellas. Unlike the previous two installments, the logo does not cut to the opening scene, instead fading out once it's finished. This was the first track of the film's soundtrack as "Universal Fanfare", besides the first film. According to the soundtrack, Jerry Goldsmith (the original composer of the fanfare) was credited.
Yesterday (2019): A concept logo was planned that would have the Universal theme music in a Beatles-style pop version, composed by Daniel Pemberton. This was unused; the actual film ended up using the 2012 Brian Tyler fanfare instead. The fanfare can be found as the first track of the film's soundtrack, titled "The World is Universal (Universal Fanfare)". According to the soundtrack, Jerry Goldsmith (the original composer of the fanfare) was credited.
Migration (2023): The fanfare is played by the Minions on a slightly off-key kazoo with a ukulele rhythm, which is played over the short version of the logo, which also continues over to the Illumination logo. Here, the long version of the fanfare, based on the 1997 version, is used, in which the first two notes of the ten-note score of the first half are skipped, with two test notes on the kazoo being played before the logo appears.

Visuals: On a black starry background, as the sun shines on the planet, the camera pans backwards across Europe and Africa. Then "UNIVERSAL" in white with golden bordering, in the font from the previous logo (now redone in sans serif) rises upward as the sun pans down, and light glows on the continents. Then the screen eases back to its familiar position. The continents glow as the globe revolves showing the Americas. The sun shines, leaving a glow behind the Earth. Then the byline, "A COMCAST COMPANY", spaced out, fades in underneath. The "UNIVERSAL" name shines before fading out.

Alternate Descriptive Video Descriptions:

  • In a black star-sprinkled sky, we soar backward over Earth. As massive block letters of gold and silver orbit into view, the screen passes to the dark side of the planet, where the continents show the speckled electrified glow of hundreds of cities. The Earth eclipses the Sun, and a massive word hovers front and center. Universal 100th Anniversary. A Comcast Company.
  • In a black star-sprinkled sky, we soar backward over Earth. As massive block letters of gold and silver orbit into view, the screen passes to the dark side of the planet, where the continents show the speckled electrified glow of hundreds of cities. The Earth eclipses the Sun, and a massive word hovers front and center. Universal. A Comcast Company.
  • The world turns into a starry black expanse of space. The continents glow as the sun sets behind the globe. Bold silver letters outlined in gold orbit the Earth and come to rest in front of the equator. Universal. A Comcast Company.

Early Variant: Similar to what was done with their 1990 logo when the company celebrated their 75th anniversary, Universal initially used a special variant of this logo on the year they celebrated their centennial milestone. The logo acts as another "grand unveiling" or "passing of the torch," as it begins with clips of the previous logos of the company's history, beginning with the 1927 logo and finishing with the previous logo; in which the current logo makes its majestic debut shortly afterwards, as shown below. The logo with the montage was only used as a promotional video for their 100th year.

Other Variants:

  • March 1, 2012-January 18, 2013: For the logo's debut and its first official year (2012), the 100th Anniversary variant of the logo has the "U" in "UNIVERSAL" revealing the golden words "100TH ANNIVERSARY" (in Futura) below it, which is seen moving with the "UNIVERSAL" text.
  • A prototype version exists as seen on the behind-the-scenes videos of the logo being composed, as shown on the stage monitor. Noticeable differences include the Earth's day-to-night transition being noticeably slower, a different space background, a slightly different wordmark and an unfinished atmosphere, with the text even clipping through it. If one looks closely, a rocket ship (it's hard to see since the video is in poor-quality) can be seen at the very beginning, and a satellite can also be seen when the text rises from the globe.
  • At the beginning of Universal's Cinematic Spectacular: 100 Years of Movie Memories at Universal Studios Florida, the byline fades in early.
  • On Blu-ray discs, there is a letterboxed version with the text "Loading a Fresh Preview from the Internet" added on the top black border. This pops up when a preview is loading from online while the viewer is using BD Live.
  • A 4:3 version of the logo exists, which can be found on certain fullscreen Paramount films from 1929-1949 (part of the EMKA library) and the 2018 Blu-ray releases and Freeform and NBC broadcasts of the Universal-owned Rankin/Bass productions Rudolph The Red-Nosed Reindeer, Santa Claus is Comin' to Town, and Frosty the Snowman as well as fullscreen prints of films starting with The Lorax (the first film to use this logo).
  • A still version exists, which can be found on licensed movie games, such as Battleship, American Ninja Warrior Challenge and Scott Pilgrim vs. The World: The Video Game Definitive Edition, with the former in its "100TH ANNIVERSARY" variant and the latter in low quality to match the game's visuals and the 1997 fanfare, but without the Comcast byline. It is also seen at the end of 1917.
  • A shorter version also exists, which is seen at the beginning of 1917, No Time to Die (international prints only), A Dog's Purpose, A Dog's Journey, The Super Mario Bros. Movie, Migration (albeit as a variant) and The Super Mario Galaxy Movie.
  • On the cover video of Universal Pictures Home Entertainment Canada's Facebook page, the globe is rotating as it shines, and the stars are twinkling in the background. A sped-up version (without the byline) can be found on the Universal Studios and Universal Pictures websites when on a desktop up until 2025.
  • A short version of the above variant also exists, which can be found on the Criterion Collection Blu-ray release of One-Eyed Jacks, plastering the Paramount and VistaVision logos.
  • The tinting in the logo may vary, sometimes it has a bluish, greenish or purplish tint.
  • On DreamWorks Animation releases until Puss in Boots: The Last Wish, the logo is slightly zoomed-in and darker than usual.
  • A 1.78:1 cropped version of the 2.39:1 format of the logo can be seen on the DreamWorks Animation film Dog Man (2025).
  • On Universal Pictures' TikTok page, as shown here, the full logo, besides the final few seconds, was posted on April 22, 2024, allowing other TikTok users to "Duet" on sharing on what their first movie would think if they hear the fanfare.

Closing Variants:

  • The full animation as transcribed above was seen at the end of American Made.
  • At the end of 1917 and current prints of Bee Movie, plastering the Paramount logo, a still image of the finished product is used.
  • More commonly, no closing logo appears at all.

Technique: CGI. This was designed by Concept Arts and animated by Wētā FX.

Audio: A powerful, re-orchestrated version of the previous logo's fanfare, with "a choir, new string parts and drum cadence utilizing world percussion instruments," according to The Hollywood Reporter. Composed and arranged by Brian Tyler, conducting the Hollywood Studio Symphony and Los Angeles Chorale, and recorded at the Barbra Streisand Scoring Stage at Sony Pictures Studios.

Audio Trivia:

  • A behind-the-scenes video of making the fanfare can be viewed here. Tyler also uploaded a retrospective video, which can be viewed here, and the full version of the fanfare, which is also heard before the start of Universal's Cinematic Spectacular: 100 Years of Movie Memories, as well as the first two videos, which can be heard here. The end part of the fanfare can also be heard at the end of the videos (besides trailers) on the studio's YouTube channel.
  • During certain grand opening events at Universal theme parks, the full version, the abridged version or the end part of the fanfare can be heard when a key member of any of the Universal Studios theme parks or Universal Destinations & Experiences arrive to the stage.
  • Starting from the 9th episode of Make It Universal and Rotten Tomatoes' Seen On The Screen podcast, the fanfare is arranged as the basis of the podcast's main theme.
  • The fanfare can also be heard on TikTok here.

Audio Variants:

  • On the 100th Anniversary logo variant, "One Last Wish" from Casper, composed by James Horner, is used during the montage. Furthermore, in Universal's Cinematic Spectacular: 100 Years of Movie Memories, the fanfare carries over from the former and is also reorchestrated. It can be heard here. Furthermore, a re-arranged excerpt version of the fanfare was heard in Universal Cinematic Celebration, which can be heard here.
  • On Disney Channel and Freeform's airings of Big Fat Liar, a TruTV airing of Forgetting Sarah Marshall, and a TCM Spain airing of The Trouble with Harry, the 1997 fanfare from the previous logo is heard over this logo, due to sloppy plastering, and it is also used on The Land Before Time: Journey of the Brave (albeit as a variant).
  • On the 2012 Blu-ray release of Vertigo, this logo uses the 1990 fanfare.
  • Some films with this logo use the movie's opening theme instead, or have the theme done differently.
  • At the end of American Made and 1917, the logo is silent, and it has the ending theme of the film playing over the logo in the TV airings of the former. The still version is also silent.
  • An unused variant of the music can be found as the first track of the Yesterday soundtrack (composed by Daniel Pemberton), titled "The World is Universal (Universal Fanfare)", where the music has been re-arranged in a Beatles-like style, fitting in with the theme of the movie. According to the soundtrack, Jerry Goldsmith (the original composer of the fanfare) was credited. The movie itself, however, uses the normal logo with the Brian Tyler arrangement instead.
Availability

Edit Table

Media Title Date(s) of Release Additional Note(s)
The Lorax
March 1, 2012
Debut appearance
Battleship
May 18, 2012
 
Snow White & The Huntsman
June 1, 2012
 
Roy Chubby Brown: Front Page Boobs
November 12, 2012
Home Video only
Mama
January 18, 2013
Final appearance

Edit Table

Media Title Date(s) of Release Additional Note(s)
Identity Thief
February 8, 2013
Debut appearance
Oblivion
April 19, 2013
 
Fast & Furious 6
May 24, 2013
 
The Purge
June 7, 2013
 
Despicable Me 2
July 3, 2013
 
R.I.P.D
July 19, 2013
 
2 Gun
August 2, 2013
 
Kick-Ass 2
August 16, 2013
 
The World’s End
August 23, 2013
 
Riddick
September 6, 2013
 
Roy Chubby Brown: Who Ate All The Pies?
November 18, 2013
Home Video only
47 Ronin
December 25, 2013
 
Endless Love
February 14, 2014
 
A Million Ways To Die In The West
May 30, 2014
 
Lucy
July 25, 2014
 
Ouija
October 24, 2014
 
Roy Chubby Brown: Don't Get Fit, Get Fat!
November 24, 2014
Home Video only
Unbroken
December 25, 2014
 
Minions
July 10, 2015
 
Roy Chubby Brown: Hangs Up The Helmet
November 16, 2015
Home Video only
Ouija: Origin Of Evil
October 21, 2016
 
Roy Chubby Brown: Great British Jerk Off
November 21, 2016
Home Video only
Despicable Me 3
June 30, 2017
 
Happy Death Day
October 13, 2017
Custom variant
Roy Chubby Brown: The Second Coming!
November 20, 2017
Home Video only
Final Roy Chubby Brown title to be released by Universal Pictures (UK) Ltd.
Johnny English Strikes Again
October 26, 2018
 
Happy Death Day 2U
February 13, 2019
Custom variant
How To Train Your Dragon: The Hidden World
February 22, 2019
First DreamWorks Animation title to be released by Universal Pictures, likely because Comcast (through NBCUniversal) purchased DreamWorks Animation 3 years prior.
All My Life
December 4, 2020
 
Candyman
August 27, 2021
International prints
Custom variant
No Time to Die
October 8, 2021
International prints
Custom variant
Minions: The Rise of Gru
July 1, 2022
 
The Fabelmans
November 11, 2022
 
She Said
November 18, 2022
 
Violent Night
November 2, 2022
 
Puss In Boots: The Last Wish
December 21, 2022
 
Oppenheimer
July 21, 2023
Winner of Academy Award for Best Picture.
Monkey Man
April 5, 2024
 
Despicable Me 4
July 3, 2024
 
Twisters
July 19, 2024
Custom variant
Piece by Piece
October 11, 2024
International prints
Custom variant
Dog Man
January 31, 2025
 
How to Train Your Dragon
June 13, 2025
 
War of the Worlds
July 30, 2025
Prime Video film
Downton Abbey: The Grand Finale
September 12, 2025
International prints
Hamnet
November 26, 2025
International prints
Reminders of Him
March 13, 2026
 
Michael
April 24, 2026
International prints
Custom variant
Disclosure Day
June 12, 2026
Custom variant
Minions & Monsters
July 1, 2026
Custom variant
The Odyssey
July 17, 2026
Custom variant


Unused Logos

Unused logo (1996)

Visuals: Against a similar starfield backdrop to the 1990 logo, the words "UNIVERSAL STUDIOS" are shown in front of the globe in a curved gold 1930s-style font. A small arrow flies above the words (likely a nod to the plane from the 1922 and 1927 logos), and two stars are shown on either side of the word "STUDIOS", which has two rings above and below it.

Trivia: Originally, a rebrand in the mid-1990s was planned by MCA. After the Seagram purchase, however, this work was scrapped in favor of the eventual 1997 logo.

Variants:

  • Another version exists, where the "STUDIOS" text is replaced with "ENTERTAINMENT", with a wider arrow above it that is missing a drop shadow. Additionally, the globe looks more metallic, and the starfield background is more zoomed out.
  • The historical portrait variant features a sepia-toned backdrop, that is filled with the 1927, 1936, 1946, 1963 and 1990 logos, with each of them having a year date above or under their respective globes.

Technique: The concept version was a matte painting, created by branding and design firm BergmanCramer. The final version of the logo was going to be done in-house.

Audio: Unknown. However, several scores were written by James Horner, who composed the 1990 logo music. These scores are very similar to his previous fanfare, but contain a slightly different recurring leitmotif throughout. Six fanfares were written; three full length fanfares and three short versions. While none of these were ever actually officially recorded, mockups recorded by Symphonic Canvas can be heard here.

Here is some information about the copyright stamps on the Universal Pictures films:

  • 1925-1935: Copyright © by Universal Pictures Corporation.
  • 1936-1937: Copyright © by Universal Productions, Inc.
  • 1937-1966: Copyright © by Universal Pictures Company, Inc.
  • 1966-1977: Copyright © by Universal Pictures.
  • 1977-1998: Copyright © by Universal City Studios, Inc.
  • 1999-present: Copyright © by Universal Studios.

The logo is also credited at the end of nearly every Universal film and short since 1999 (except for DreamWorks Animation releases from 2019 onward, and indie titles released by the company) as "ANIMATED UNIVERSAL STUDIOS LOGO © (Year) Universal Studios" or "Animated Universal Studios Logo © (Year)". Special versions of this include "ANIMATED E.T. 20TH ANNIVERSARY LOGO © 2001 UNIVERSAL STUDIOS" and "ANIMATED UNIVERSAL STUDIOS CENTENNIAL LOGO © 2012 UNIVERSAL STUDIOS" or "Animated Universal Studios Centennial Logo © 2012".

References

Independent Moving Pictures
Powers Motion Picture Company
Rex Motion Picture Manufacturing Company
Champion Film Company
Nestor Film Company
New York Motion Picture Company (Kay-Bee Pictures, Broncho Film Company, Bison Film Company)
PolyGram Filmed Entertainment
Universal Pictures