Syco Entertainment

Syco Entertainment is a British multimedia entertainment company, headquartered in both London and Los Angeles, founded and owned by British entrepreneur and record executive Simon Cowell. It was formed in 2005 and is the successor to Syco TV.

1st Logo (August 29, 2013-)

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Visuals: On a black background, there is a darkened set of stairs with the company name with spotlights behind them. The background brightens, turning white as the glow flashes in the centre.

Technique: CGI.

Audio: A flash sound with an electronic noise, or none after the closing theme. NBC airings of America's Got Talent use generic music and an announcer.

Availability: Seen on shows by the company since August 2013.

• This logo first appeared on One Direction: This Is Us, and was seen on America's Got Talent since 2014.
• Also seen on America's Got Talent: The Champions, America's Got Talent: Extreme, America's Got Talent: All-Stars, and America's Got Talent: Fantasy League.

2nd Logo (September 11, 2013-)

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  The X Factor series 10–14 & Britain's Got Talent series 7–12
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  The X Factor series 15
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  The Greatest Dancer
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  Britain's Got Talent series 13–14
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  Britain's Got Talent series 15–17
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  Britain's Got Talent series 18–present

Visuals: On a black background, there's the word "SYCO" colored in white with golden borders, spinning and shining. The golden word "ENTERTAINMENT" spins and reveals itself faster.

Variants:

• On Britain's Got Talent and The X Factor, the logo animates as usual, but it also shares the screen with other logos, those being the 2012 (and later 2018) Thames logo on top, and the 2013 ITV logo underneath.
  • Starting with Series 18 of the former, the logo is still and the 2025 Talkback Thames logo is also seen in place of the Thames logo. The logo is also smaller due to the addition of the Albert Sustainable Production logo.
• On The Greatest Dancer, it is a similar concept to before, except that the logo is now beside the 2018 Thames logo, and the ITV logo has been replaced with the 1997 BBC logo.

Technique: CGI.

Audio: None or a whoosh-like noise.

Availability: Seen on the company's shows starting in 2013.

• Examples include non-America's Got Talent programmes, such as Britain's Got Talent and its spin offs, The X Factor and its spin offs, and The Greatest Dancer.
• This logo is currently being used in tandem with the previous logo.

Syco TV

Syco Entertainment