Spelling Television

In 1992, shortly before merging with its then-parent company, the Charter Company, to become Spelling Entertainment Group, Spelling Entertainment Inc. reorganized its television production activities as a subsidiary called Spelling Television. In 1993, Blockbuster Entertainment Corporation acquired a 67% stake in Spelling Entertainment Group. Spelling later established another television production subsidiary, "Big Ticket Television" (a.k.a. "Big Ticket Entertainment" and "Big Ticket Pictures"), in 1994.

On September 29, 1994, Blockbuster merged with Viacom (now "Skydance Corporation). In 1999, Viacom acquired the rest of the Spelling Entertainment Group, making Spelling Television a unit of Paramount Pictures. Aaron Spelling continued producing shows until his death on June 23, 2006, at the age of 83; by that point, 7th Heaven was the last show Spelling produced that remained on the air. On April 4, 2007, it was announced that 7th Heaven's series finale, broadcast on May 13, would be dedicated to Aaron Spelling; all episodes of the show's 11th and final season featured the text "In Memory of Aaron Spelling." at the beginning of the closing credits.

Today, most of the Spelling Television library is owned by Skydance Corporation via CBS Studios (formerly "CBS Paramount Network Television" and "CBS Television Studios") with distribution by CBS Media Ventures.

Logo (July 8, 1992-May 13, 2007)

ImagesVideos

• 
  Original variant
• 
  First Blockbuster byline variant
• 
  Second Blockbuster byline variant
• 
  French byline variant
• 
  Spelling Entertainment Group byline variant
• 
  Daytime Television variant
• 
  First Paramount/Viacom byline variant
• 
  Second Paramount/Viacom byline variant
• 
  16:9 Paramount/Viacom byline variant
• 
  CBS byline variant

Visuals: Against a teal background, two lines (one with streaks, and the other with filmstrip sprockets) parallel to one another roll out, then they connect with an arch at the right side, resembling the shape of a magnet. The word "SPELLING" in the Century Schoolbook font slides in from that direction, with the word "TELEVISION" inside the lower line. The "S" in "SPELLING" is a bit larger than the rest of the word, which shines in with "pings". From 1994 onward, the respective company byline fades in below the logo.

Bylines:

• 1994-1995: "A UNIT OF BLOCKBUSTER ENTERTAINMENT" (accompanied by the Blockbuster Video logo, a blue and yellow ticket stub)
• 1994-1995: "A SUBSIDIARY OF BLOCKBUSTER ENTERTAINMENT" (accompanied by the Blockbuster Entertainment logo)
• 1995-1999: "a subsidiary of SPELLING ENTERTAINMENT GROUP, INC."
• September 1999-2000: "A Paramount/Viacom Company" (in Helvetica)
• October 1999-May 8, 2006: "A PARAMOUNT/VIACOM COMPANY" (set in the font of Viacom's 1990 logo, the text appears in a laser inscription effect under the logo)
• January 22, 2006-May 13, 2007: "A CBS COMPANY" (appears in a laser inscription effect right under the Spelling logo; the text is in the 1990 Viacom logo's font, but thinner)

Variants:

• Starting in 1999, "TELEVISION" is replaced by "TELEVISION INC.".
• On Sunset Beach, "TELEVISION" is replaced by "DAYTIME TELEVISION".
• On a few episodes of the short-lived series Robin's Hoods, after the main logo is formed, the Blockbuster Video logo slides in from the left to its spot, making the byline appear as it moves.
• Two 16:9 widescreen versions exist:
  • The first one merely stretches the logo to 16x9 and presents it with far brighter colors, similar to the second 16x9 version of the 1984 Belisarius Productions logo.
  • The second one is presented in native 16x9.
• A French version of the Blockbuster byline exists.
• A still version exists.
• A sped-up version exists.

Technique: CGI.

Audio: The finishing of the ending theme from any show, generic themes on ABC, CBS, NBC and The WB (and later The CW), or none (like when ABC Family (now Freeform) reran 7th Heaven and when LMN reran After Jimmy).

Availability: Seen on shows by Spelling Television from the time-period until 2007.

• This logo can be seen on Beverly Hills, 90210 (from season 3 onward), 7th Heaven, Melrose Place, and Charmed, among other Spelling productions of the time.
• The "Daytime Television" variant was only seen on Sunset Beach, which has not been seen since its original airing.
  • However, international prints of the show plaster it with the regular "Television" logo instead.
• The 2006 variant is currently seen on Pop, Paramount+/Pluto TV prints and DVD releases of Beverly Hills, 90210 as it plasters the older logos (except on season 1), and is also seen on the final season of 7th Heaven (intact on Paramount+, it is also seen on season 4 episodes as well), and the last episodes of Charmed.
• This logo was also seen on a few made-for-TV movies, such as Jane's House, After Jimmy, A Stranger in the Mirror and A Season in Purgatory.

Spelling Entertainment Inc.

Spelling Television

CBS Paramount Television