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Sony Digital Cinema 4K
From the Audiovisual Identity Database, the motion graphics museum
Sony Digital Cinema 4K is a suite of professional 4K resolution products and technologies for the filmmaking and theater industries, including cinema cameras and projectors, that offer high image quality and an immersive viewing experience.
Visuals: On a black background, the white text "Presented In" (or "Now Showing") fades in. It zooms back and then fades out as the camera pans into a dark environment with smoke and many multicolored crystals floating around. A couple more zoom out as the crystals form the text "Sony Digital Cinema 4K" against a supernova. Some rainbow swirls appear behind the fully-formed text as water ripples appear behind the text.
Trivia: Per Prologue's website, the sequence is in reference to Sony Digital Cinema 4K's "liquid crystal" technology.
Technique: Computer animation. This was created by Prologue.
Audio: A synthesized string theme, with whooshes and chings as the crystals zoom out. At the very end, there is a chime sound with seat-shaking bass. Composed by Musikvergnuegen.
Availability: Seen in theaters with the technology, including IMAX theaters.
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