Paramount Animation

From the Audiovisual Identity Database, the motion graphics museum


Paramount Animation is the feature animation division of American film studio Paramount Pictures. It was founded in 2011 after the box office success of Nickelodeon Movies' CGI film Rango.


Logo (August 14, 2020-)

Visuals:

  • 2020–2024: A rock (which is skipped across a valley's lake and thrown by a young girl named Star Skipper, who bears a striking resemblance to June from Wonder Park, wearing a yellow shirt and purple pants and standing on some rocks next to the lake) transforms into a golden star. As the camera tracks the star to reveal a wider landscape, the star flies through the forest and up the hills. In the background is a colorful version of the Paramountain in an orange morning environment surrounded by clouds. The other 21 stars, also in gold, appear and encircle the mountain as the "Paramount" script, in blue, zooms out and takes its normal position. The final star thrown by the girl swoops by, forming the bluish-purple word "Animation" in a handwritten script font on the bottom as the star takes its place.
  • 2025–: The logo began to serve as a transition from the standard 2011 Paramount Pictures logo a la Paramount Players via a lens flare effect, with the Star Skipper portion being cut entirely. The animation is also slightly modified to make the animation and alignment of the stars and the "Paramount" script closer to the 2011 Paramount Pictures logo.

Alternate Descriptive Video Transcription: A girl skips a stone across a blue lake in front of a pyramid like mountain with a snow covered peak. The stone becomes a star and it zooms up the wooded slope of a mountain. It turns into a row of stars which form an arch over the mountain: Paramount Animation.

Trivia:

  • The logo and Star Skipper were designed by Christopher Zibach, who worked on DreamWorks Animation's Captain Underpants: The First Epic Movie as a lead visual development artist and art director. According to president Mireille Soria, the studio chose Star Skipper as their mascot because she "captured the magic" of the division. Zibach's work can be seen here.
  • This is very loosely based on the unused logo (the animation and concept of which were done by Matt Hartle).
  • This logo first appeared in an article published by Variety on September 19, 2019.
  • On Smurfs (the first film with the 2025 variant), the logo has some noticeable artifacts. The 16th star disappears for a single frame, the left side of the Paramountain has a subtle crossfade and warp effect when the last star flies in, and the star briefly stops in front of the "Animation" script text before taking its position.
    • On Paw Patrol: The Dino Movie and the Paramount Animation section of Skydance Corporation's website, the fourth star also vanishes as the stars arc the mountain, then cuts back into view as the last star is about to form the "Animation" text. Said star also appears from the middle of the screen instead of flying in from below. This variant is presented in 16:9 on the Skydance website.

Byline(s):

  • November 14, 2019: "A VIACOM COMPANY" in blue, set in the 2006 Viacom font.
  • August 14, 2020–December 15, 2021: "A ViacomCBS Company" in white, set in Gotham Bold.
  • November 26, 2021: "A ViacomCBS Company" set in ViacomCBS Raisonné.
  • October 27, 2023–July 18, 2025: Bylineless.
  • December 19, 2025–: "A SKYDANCE CORPORATION" (set in Minion 3 Medium).

Variants:

  • An open-matte 4:3 version exists.
  • A faster, abridged version also exists, which is seen on international Netflix prints of The SpongeBob Movie: Sponge on the Run.
  • Starting in 2020, the background's shading is different, grass was added next to the tree on the right, the star now leaves a sparkling trail as it flies through the forest and up the hills to the mountain, the word "Animation" is in a lighter blue color, and it also has a more noticeable shine effect. This means that the original version that was published in the Variety article may have been a prototype.
  • A blue ViacomCBS byline also exists, which could be seen on the home page of Paramount Animation's official website as late as March 2026 (which seems to not have been updated since 2024), despite ViacomCBS being renamed as Paramount Global in February 2022 (although it was briefly removed on August 2, 2023, before getting added back two days later). The website now redirects to the Paramount Pictures homepage.

Technique: CGI from Reel FX and ATK PLN. The later variant is done by Devastudios under supervision from Reel FX and ATK PLN, using Autodesk Maya and Terragen from Planetside Software.

Audio: Birds chirping and nature sounds, followed by water sounds, and some whooshes. Sparkling sounds are heard when the stone transforms into a star and when "Animation" appears. The 2011 Paramount Pictures fanfare by Michael Giacchino plays throughout. The later variant cuts out the sound effects entirely, with the logo now only using the standard fanfare.

Audio Variants:

  • The ViacomCBS variant features different nature sounds. Wind is also audible and more sparkling and whoosh sounds are heard as the star flies through the forest. Then, as the other 21 stars encircle the mountain, whooshes are heard. Also, the 2011 fanfare's last note has a longer echo. This can be heard on ATK PLN's Vimeo account and Rumble (2021), respectively.
  • On international Netflix prints of The SpongeBob Movie: Sponge on the Run, the 2011 fanfare is out of sync.
Availability

Edit Table

Media Title Date(s) of Release Additional Note(s)
The SpongeBob Movie: Sponge on the Run
August 14, 2020
Debut appearance
The Viacom byline was only seen on the teaser trailer.
Rumble
December 15, 2021
The trailer has the ViacomCBS byline set in ViacomCBS Raisonné.
Under the Boardwalk
October 27, 2023
Digital release only
The Tiger's Apprentice
February 2, 2024
 
Smurfs
July 18, 2025
Debut of later variant
The SpongeBob Movie: Search for SquarePants
December 19, 2025
Custom variant
Paw Patrol: The Dino Movie
August 14, 2026
 


Magic (2018)

Visuals: A violet petal lying in a grassy meadow glows, and a star appears from it and soars into the sky. The camera tracks the star to reveal a wider grassy landscape and a nighttime sky with the Paramount mountain in the background. Other stars appear and circle the mountain.

Technique: CGI animation by Matt Hartle.

Audio: Unknown, as all that is available are style frames.

Availability: Can only be seen in the form of style frames on Matt Hartle's website.

Paramount Cartoons (post-1962 and main predecessor)
Terrytoons
Paramount Animation
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