Monarch Film Corporation

From the Audiovisual Identity Database, the motion graphics museum

The Monarch Film Corporation was a British film distribution company active during the 1940s and 1950s. It specialised in supplying second features to British cinemas. The company handled a mixture of British and American films, as well as the Australian film Strong Is the Seed. It involved itself in production at times, and produced several more ambitious features including Hindle Wakes (1952) and A Yank in Ermine (1956). It had an arrangement with ACT Films under John Croydon to handle films made at Walton Studios. The 1952 adventure film Men Against the Sun (1952) was, unusually for the second feature market, a costume adventure film despite its running time.

Logo (January 1950-April 12, 1965)

Visuals: On a shadowy grey background, there is a sceptre topped with an eagle. Behind it, a crown is visible. Above the crown, the word "MONARCH" fades in above in a medieval-style font, arranged in an arch. After a few seconds, the phrase "FILM CORPORATION LTD." fades in below, positioned just in front of the sphere at the bottom of the sceptre. After about ten seconds, the logo fades to black.

Variant: On A Yank in Ermine, the logo is shown in colour, with the background being blue, and everything else being in yellow. Both texts fade in at once.

Technique: A still printed image and cross-dissolve transitions.

Audio: A horn fanfare.

Availability

Edit Table

Media Title Date(s) of Release Additional Note(s)
The Girl Who Couldn't Quite
January 1950
Debut appearance
Lilli Marlene
December 8, 1950
 
Night Was Our Friend
December 1951
 
Men Against the Sun
August 31, 1953
 
The Wedding of Lilli Marlene
1953
 
The Last Appointment (Final Appointment)
October 1954
 
A Yank in Ermine
December 12, 1955
Color variant
City After Midnight (That Woman Opposite)
May 28, 1957
 
The Party's Over
April 22, 1965
Final appearance


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