.jpg)
CreditsDescriptions by
2K-tan and Doctorine Dark
Captures by
Doctorine Dark and KosMir
Video captures courtesy of
ADLORD, Riot / formerly Alexey VTV, 傲LG
2K-tan and Doctorine Dark
Captures by
Doctorine Dark and KosMir
Video captures courtesy of
ADLORD, Riot / formerly Alexey VTV, 傲LG
LG Electronics
From the Audiovisual Identity Database, the motion graphics museum
For LG's mobile phone boot screens, see here.
| |||||
| |||||
GoldStar
Tag (1992, Poland)
Visuals: Superimposed into the bottom of the screen, the GoldStar logomark (a square with a circular cut-out, featuring an abstract crown with small, stylized and tubular letters "GS" below) appears in a shining gold gradient, with the letters "GoldStar" then appearing one-by-one to its right. When the gradient in the logo stops moving, the black text "KUCHNIE MIKROFALOWE" focuses into view below.
Technique: 2D computer effects chroma-keyed into the commercial.
Audio: The ending of the commercial.
GoldStar LG Electronics
.jpg)
Visuals: The GoldStar and LG Electronics logos are shown in a two-colored rectangle at the top-left corner, the GoldStar logo being on the upper half (which is colored crimson while taking up most of the rectangle's space) and the LG Electronics wordmark at the lower half (which is white).
Technique: A still, digital graphic.
Audio: The ending of the commercial.
LG Electronics
1st Tag (1995, South Korea)
.png)
_(2).png)
Visuals: On a black starry background, a maroon circle is placed in the center. A white line then forms, followed with sparks from the top to the bottom in the circle, and then the line turns direction to the right a little to form an "L". Then another line forms across the red circle and stops in a quarter away from crossing the entire circle to turn left a little, forming a stylized "G". A little dot in the top-left corner inside the G forms, resulting in the product to be a face lookalike. The completed face then zooms in to the screen, in which the "L" covers the entire screen with white until zooming back out to the maroon circle, now in a middle top position. After the face is zoomed back inside the circle, a white blurry circle then appears behind the logo and zooms in, representing an iris-in effect that fades in at the same time while turning the entire background white. Then the grey text "엘지" slides down from the logo, eventually rotating forward and stopping at a point to reveal "LG" (in Helvetica Black).
Variant: An extended variant exists, which is essentially the tag playing at a slower pace.
Technique: 2D computer animation.
Audio: A deep new-age synth tune, featuring a descending synth drone when the "L" is formed and descending blips when the "G" is formed, later accompanied by a male announcer saying "럭키금성 이 이제 LG 로 우악 됩니다", before the zooming of the face is accompanied by descending-ascending beats and a loud hit after the background turns white, leading to a more dreamy and shimmering synth finish. It concludes with the same announcer saying "LG".
Audio Variant: The extended variant features a choir in the middle while both the sounds and announcer are heard later than usual, with a more shrill finish for the music.
.png)
Visuals: Over a white background is the LG logo (now with the letters placed to the emblem's right), on which a light passes by from left to right, along with the black text "Digitally yours" placed below in the FF Maverick font.
Technique: CGI animation.
Audio: The ending of the commercial.
.svg){kind=small}
