Hearst Entertainment

On April 14, 1990, as part of a corporate restructuring, the Hearst Corporation decided to rename King Features Entertainment as Hearst Entertainment, or Hearst Entertainment Distribution, while King Phoenix Entertainment, which Hearst had acquired in 1989, was renamed to Hearst Entertainment Productions. The company stopped making telemovies around the early 2000s. In 2015, Hearst decided to sell its live-action library to Lionsgate and reassign the animation library to its subsidiary King Features Syndicate.

1st Logo (May 22, 1990-2005)

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Visuals: On a white grain background, 2 blue wings wipe in with a slide effect: both wings have a defined 3-tier structure to them, but the left wing is segmented into 5 segments while the right wing is segmented into 3. As the blue passes through them, a silhouetted eagle head in the right wing, as well as 2 additional stripes below to form its throat on the right wing, are revealed and both wings briefly shrink before fully forming again. "Hearst Entertainment", in a blue serif font, quickly zooms in below.

Variants:

• Different colored backgrounds exist for the filmed version, with light blue, yellow, and orange being the known colors (likely due to the film used).
• A B&W version also exists.
• A recreated videotaped version is used. The background is notably colored in a sky blue tint and the eagle/text are darker, the eagle has uneven stripes, and "Hearst Entertainment" is larger, in a taller font, and zooms in slowly.
  • The videotaped variant may also have the word "Television" zooming in along with the company name.
• Sometimes, the logo may be in warp speed for time.
• A still variant with "A Presentation of" above the logo also exists, which can be seen on A&E Biography.
• On the TV specials The World's Greatest Magic IV and V, "in association with" from the The Gary L. Pudney Company logo is seen below the logo. It fades away once the text starts zooming in.
• Sometimes, only the zooming text part of the animation is shown.
• The logo was also used as a basis for Hearst Broadcasting.
• A inverted version also exists, where the background is blue and the eagle and text are in yellow, which was seen on The Rendering and Deadly Betrayal.
• On Guilt by Association, the filmed version is chroma-keyed onto a light blue background at a very small size.
• On Amazon Prime Video prints of The Interrogation of Michael Crowe, the filmed version of the logo is cropped to 16:9 widescreen to fit the width of the aspect ratio.
• On the Phantom 2040 video game, the logo is purple on a black background. The colors are opposite on the Game Gear version.

Technique: Cel animation for the filmed version, 2D computer animation for the videotaped version.

Audio: None or the closing theme of the film/show.

Audio Variants:

• On some films previously distributed by predecessor King Features Entertainment such as An American Werewolf in London, the 1981 King Features Entertainment logo music plays over this logo, and the animation also plays slower and choppier, presumably in an attempt to make the music blend in better.
• NBC and CBS airings used a generic theme starting in 1994 and ABC airings used a generic theme starting in 1998.

Availability:

• Seen on a few TV movies/specials from time to time.
• It also might be seen on some Popeye specials.
• It is also seen at the end of Popular Mechanics for Kids, which is currently available on DVD, Amazon Prime and Tubi.
• It can also be seen on all the Lifetime networks, as well as Eerie, Indiana on the now-defunct FEARnet network and The Magical Adventures of Quasimodo, which hasn't been reran for years, although it is on DVD from Mill Creek Entertainment.
• It is also preserved on Beetle Bailey shorts on DVD releases of Animated All-Stars and DVD releases of Snuffy Smith.
  • The logo is also preserved on Phantom 2040 and the 1996 Flash Gordon animated series, both of which have been uploaded for free on YouTube by the Comics Kingdom channel.
• This was also believed to be preserved on the 1998 Live Entertainment DVD release of An American Werewolf in London (1981).

2nd Logo (November 21, 2004-2015)

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Visuals: On a light gray background, the cornflower blue letters "HEARST" in Arial Black, fold out quickly as it zooms out to the left, with a larger, transparent copy slowly scrolling over the letters. As the letters finish forming, "entertainment" in a grey serif font, writes in and quickly shines as the logo settles down.

Variant: On Blasting Off with Flash Gordon, the logo is in monochrome and contained in a white rectangle on a black background. The copyright stamp also appears below.

Technique: 2D computer animation.

Audio: None.

Availability: The only known sighting of this logo is at the end of modern printings of An American Werewolf in London (1981).

King Features Entertainment King Phoenix Entertainment

Hearst Entertainment

Lionsgate Films King Features Syndicate