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| 1st Logo (November 1980-1983) | 2nd Logo (1983-1985) | 3rd Logo (1985-1994?) | 4th Logo (1987-1994) | 5th Logo (1988-1994) | 6th Logo (1993-1997) |
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Visuals: On a dark blue background, a gold-yellow, hexagon-formed "G" with a square underneath it swoops down from the top of the screen and then sweeps upwards, leaving behind a residue trail. When it gets to the centre, the "G" and the square turn from solid to segmented, and a line draws what looks like a TV tube surrounding it. Both parts of the logo zoom in, and it quickly fades to the same logo, only smaller and with the gold text "GUILD HOME VIDEO presents" in Helvetica underneath.
Variant: A still variant with the gold text "video is alive - live with it'" in Helvetica shown below exists, which can be found at the end of most releases.
Technique: Computer animation.
Audio: A descending synth-electric piano scale at the beginning, followed by a synth-xylophone tune follows a similar melody to the beginning of the song "Tubular Bells" by Mike Oldfield (most famously used in The Exorcist). As the logo zooms in, an ascending clarinet sting is heard, and a synth flute solo plays a short five-note melody four times, with the last playing in a deeper tone, when the logo is revealed.
Audio Variant: On the "video is alive - live with it" variant, the logo is silent.
Availability: Seen on UK VHS releases of Guild releases from the time-period until 1983, including Baron Blood and Scanners, among others.
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Visuals: In the top left corner of the screen, a aqua-coloured hexagon-shaped light appears and glows brightly, turning into the Guild logo from before in the process of it glowing. The flash then dies down, revealing a cerulean-coloured version of the logo from before in a metallic shade, no segmentation, and a still eight-pointed ray of light behind it. The TV tube draws in from top to bottom, and a ball of light forms a V-shaped strip below the logo, coloured navy blue on top and hot pink on the bottom, before traveling down the middle to the right. As the ball of light leaves the screen, a flash of white reveals "Guild Home Video", with "Guild" over "Home Video", and another flash below reveals "Quality Video Entertainment", which is smaller.
Variant: A short variant which is seen at the end of UK pre-cert VHS and Betamax releases exists, which starts with the name flashing in.
Technique: Motion-controlled animation.
Audio: A synth hum plays over the light glowing, with additional beeping heard midway through. A short chiptune-like synth melody plays as the logo forms up, with an ascending series of chirps for the line drawing. A bombastic synth orchestra tune plays at the end, with two bursts for the text flashing, and then a more majestic finish afterwards.
Audio Variant: Sometimes, this logo is accompanied by an announcer saying, "Before you enjoy our main feature, here's a trailer from another major release from Guild, which is available at your local stockist now.". The announcer has an American accent, despite Guild being a British distributor (the same announcer is also heard in Guild's trailers as well).
Availability:
- Seen on the UK VHS and Betamax releases from 1983 until 1985, such as the UK pre-cert release of Cujo, the 1981 UK pre-cert VHS release of Mattie the Gooseboy, the 1982 UK pre-cert VHS releases of Atom Ant: Cassette 1, The Sub-Mariner: Cassette 1 and Dot & Santa Claus, the 1983 UK pre-cert VHS releases of Henry's Cat and Friends: Cassette 1, SuperTed: Cassette 1, Batfink: The Mark of Zero, and The Banana Splits Adventure Show: Cassette 2, the 1984 UK pre-cert VHS releases of Pinocchio in Outer Space and Dot and the Bunny, and the 1985 UK VHS releases of Batfink: Cassette 4 and SuperTed: Cassette 4, among others.
- It is also seen on the 1985 UK VHS and Betamax releases of both Thomas the Tank Engine & Friends and Further Adventures of Thomas the Tank Engine & Friends, respectively.
3rd Logo (1985-1994?)
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Visuals: On a royal blue background, several beveled bars in a gold colour slide in from both sides of the screen, sparkling periodically while the camera zooms out. As the bars finish sliding in, they're revealed to show a redesigned version of the Guild logo, having 12 distinct segments, a more robust-looking design, and lacking the TV tube and square beneath it. The text "GUILD Home Video", in a white Belwe Bold BT font, fades in below, and the logo sparkles two more times.
Trivia: This is basically a modified variant of the Guild Film Distribution logo.
Technique: Motion-controlled animation.
Audio: A synth note is held throughout, with a synth bass line (composed on a Yamaha DX7 synthesizer) that speeds up slightly near the end, followed by a synth fanfare in E♭ minor. A female chorus hums during this section, ending in them shouting "Go Guild!". The logo may be also silent.
Availability:
- Seen on releases by Guild Home Video from the time-period, such as Roses are For the Rich and Action Jackson.
- It is also seen on the 1988 UK VHS release of Watership Down (1978).
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Visuals: Several shiny golden bars sweep across the screen diagonally, which then repeats at a mirrored angle. More bars eventually fill the screen, overlapping and tilting slightly as they intersect with one another. They form up the base of the Guild logo as they stop, taking up the whole screen and shining with a sweeping bar of light before zooming out, and four additional bars zoom out and connect to the frame, forming the crossbar of the "G" and completing the logo, with a sparkle for each bar connecting. "GUILD Home Video", also in gold, fades in line-by-line, and the entire logo shines.
Technique: 2D CGI.
Audio: A twelve-note synthesiser tune with drum beats, a synthesised "whoosh" as the "G" forms and a synth choir for the remainder of the logo when the parts of the "G" stem fly in. The music is set in tune with the animation of the logo. Composed in the key of D minor on Yamaha DX7 and (possibly) Korg synthesizers.
Audio Variant: Rental VHS copies of The Wizard have a tiny portion of the logo music play before the logo actually appears, due to an error.
Audio Trivia: The fanfare for this logo is also actually an abridged version of "Breath of Life" by Tom Blades.
Availability:
- Seen on the UK VHS releases from 1987 until 1994, such as the 4Front Video re-release of First Blood, the 1989 UK VHS release of Mac and Me (1988), the 1990 UK VHS releases of Michael Jackson: Moonwalker and Pound Puppies and the Legend of Big Paw (both 1988) and the original rental releases of The Wizard and Total Recall, among many others.
- It is also seen on the UK LaserDisc release of Terminator 2: Judgement Day (1991).
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The theater -
The title logo -
10th anniversary variant
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Visuals:
- Before Trailers: A glowing outline of a movie theatre fades in with little flashing lights inside. Two sets of red and yellow light streaks slide up, the last set flashing and bringing forth a white Guild Home Video logo. The streaks zoom out to outline the theatre in blue with a ticket box in the front, little light blue "chaser" light windows on the sides, yellow "<<<>>>" lights on the marquee sides, pinkish lights surrounding the centre of the marquee, and more yellow lights on the top.
- After Trailers: Same as above, but "SOLID GUILD" zooms out like a roller coaster out of the door. All, except the text in gold, fades to blue.
Variant: In 1990, a tenth anniversary variant was used, which has the theatre fade out and the Guild logo zoom forth and turn gold. A number "10" at the top surrounded by a round banner with stars and the years "1980" and "1990" on the sides fade in. "TEN YEARS OF" and "independence" are shown below. The logo shines with a few pings.
Technique: Cel animation by Cascom, with additional computer effects.
Audio: "Breaking Glass (One)" by James Kaleth and Richard Thomas with whooshes from the lasers, along with an overly excited announcer saying "Introducing future releases from Guild Home Video!" or "Look out for these and other great new releases from Guild at your local video library!". The first variant uses the beginning, while the other two use the end of the track. Like the 2nd logo, the announcer has a North American accent.
Availability:
- It is seen on the original UK VHS rental release of The Wizard.
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Visuals: The camera zooms out from underneath of a director's chair, seen in a blue spotlight illuminating a grey gravel floor. The camera then pans around the chair and, as the camera faces the front of the chair, both parts of the Guild logo slide from both sides of the screen in a tilted position and lock into place. The gold text "GUILD" then appears underneath and zooms out to under the logo, as the camera zooms into the back of the chair.
Technique: CGI.
Audio: A mystical pan-flute tune, complete with a synth whoosh, before ending with a 11-note orchestral fanfare than ends with a timpani hit.
Audio Trivia: The music was composed using the Korg M1 workstation, which was released in 1988.
Availability:
- Seen on the UK VHS releases from 1993 until 1997, such as the re-release of Universal Soldier, Night Trap, James and the Giant Peach, Stargate, Army Of Darkness, Matinee, Showgirls, When Saturday Comes, The Stendhal Syndrome and Serial Mom.
- This logo also appeared theatrically with Guild Film Distribution releases from 1993 until the brand's retirement by Pathé, with films including James and the Giant Peach.
- This logo's final appearance was on the 1997 UK VHS releases of The Wind in the Willows (1996).
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