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CreditsDescriptions by
NothingGoesWrongNow
Captures by
NothingGoesWrongNow
Editions by
Ashley Taylor
Video captures courtesy of
Dairy Farmers of Canada
NothingGoesWrongNow
Captures by
NothingGoesWrongNow
Editions by
Ashley Taylor
Video captures courtesy of
Dairy Farmers of Canada
Get a Load of Milk
From the Audiovisual Identity Database, the motion graphics museum
This is the company logo for Get a Load of Milk campaign owned by the Dairy Farmers of Ontario, which was a series of 5-second mixed media ads that aired on TV encouraging people to drink more milk that lasted throughout the late 2000s to early 2010s.
Tag (2008?-2014?)
Visuals: On a white background representing milk, there is a blue-white gradient circle with a blue piece of text around it reading "Get a load of Milk". Next to the blue-white gradient circle on the bottom right reads ".ca" in a blue color and under it is a is a piece of blue text reading a random quote about milk and how it's beneficial. Inside the blue-white gradient circle is a blue sky and a Holstein cow in it. The cow then "roars" and hides back just as the Milk logo comes along and closes it. Lastly, the white background ripples.
Technique: A mix of live action animation and visual effects.
Audio: The distorted moo of the cow (which sounds like a filtered roar), a swoosh, a loud boom and a cowbell being struck 4 times.
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