Farmer's Insurance

Farmers Insurance Group (informally Farmers) is an American insurance company first founded in 1928, which provides services for vehicles, homes, and small business as well as other insurance and financial service products. Since 1998, the company has been owned by the Swiss-based Zurich Insurance Group.

Logo (2010-)

2010-2013
2013-

Visuals: The corporate 1940s Farmers Insurance logo slowly rotates in on a white background. A link to their website and byline are seen below as well as the text "auto | home | life | business".

Later Variant: Starting in 2013, the 1940s Farmers Insurance logo is replaced with the current corporate Farmers Insurance logo (a sunburst with a shield). Also, "auto" and "home" in "auto | home | life | business" are swapped and the text is in a different font, now saying "home | auto | life | business".

Technique: CGI.

Audio: An army/chorus singing "We are Farmers! Bum-ba-dum-bum-bum-bum-bum!". Composed by Jonathan Elias at Elias Music.

Audio Variant: In some commercials, Nathaniel Burke (portrayed by J. K. Simmons) can say something after the jingle had been sung. Examples include; he says "Start with a quote at 1-800-FARMERS.", or even a woman announcer saying "Call 1-800-FARMERS and see how much you can save.".