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Embrafilme
From the Audiovisual Identity Database, the motion graphics museum
Embrafilme was a Brazilian state-owned company created on September 12, 1969 for the production, funding and distribution of Brazilian movies. The company was dissolved on March 16, 1990 by the National Privatization Program, launched by the government of former president Fernando Collor de Mello.
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| 1st Logo (1977) | 2nd Logo (April 21, 1978, 1987?) | 3rd Logo (February 19, 1987) | 4th Logo (Late 1980s-1990) | 5th Logo (1989) |
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Visuals: A white square outline with a rounded, abstract "E" over it, zooming in. "embrafilme apresenta" fades next to it.
Technique: Motion-controlled animation.
Audio: The opening theme.
Visuals: On a black background, a shining flare draws a yellow-green-colored"C", and then continuously spins. When it settles in, the "C" is wiped out by a path and then wipes in twice. A bright ball of light occurs behind a square, and one more piece is drawn by the flare, forming the rounded abstract "E". The ball of light lowers and a white square outline fades in. It slightly zooms out in the way for the words "EMBRAFILME" in yellow and "APRESENTA" in green to flash in below.
Technique: Backlit cel animation by Rudi Böhm at Ilimitada.
Audio: A deep, loud theme made of bells.
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Visuals: A yellow outlined shield within "distribução" and the rounded abstract "E", within a thick yellow arc with "EMBRAFILME" embedded in an arc shape.
Technique: A still printed graphic.
Audio: None.
4th Logo (Late 1980s-1990)
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Visuals: On a black background, a green surface slides and rotates in, from the bottom-left corner to the middle. When it settles at the middle, it then reveals an abstract shaped "e". Then, the company's name in white fades below.
Technique: Cel animation.
Audio: None.
| Media Title | Date(s) of Release | Additional Note(s) |
|---|---|---|
| Barra Pesada | Late 1980s | First appearance; intact on the Ipanema Video release |
| Uma Escola Atrapalhada | 1990 | Last appearance; intact on the Ipanema Video release |
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Visuals: A flickering filmstrip with segmented lines expanding further away appears with a red-blue glow surrounding it, zooming and sliding in. The filmstrip then reappears in a red-yellow gradient, sliding down more further, with two semi-circle and bottom cutouts. Two abstract shapes fade in to represent the number "20". The sprocket holes fade out, and then a white color rises in, turning the passed ones into green. When it gets closer to the top, the company's name in green flashes above, and the separated "ANOS" fades below. The white color on the lines scrolls in an endless loop.
Technique: Cel animation.
Audio: None.
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