Embassy Communications

From the Audiovisual Identity Database, the motion graphics museum


On January 6, 1982, following the acquisition of Avco Embassy Pictures Corporation by Lear and Perenchio, T.A.T. Communications Company was reincorporated as "Embassy Communications, Inc." Subsequently, the company's production and distribution divisions were renamed as "Embassy Television" and "Embassy Telecommunications," respectively.

In 1985, Lear and Perenchio sold Embassy Communications (which included Tandem Productions and Embassy Television) to the Coca-Cola Company, which owned Columbia Pictures Industries at the time. Following the cancellation of Diff'rent Strokes in 1986, Embassy Television, Embassy Telecommunications, and Tandem Productions were all folded into the Embassy Communications label, reducing the entire company to a full-service television studio, which later merged with Columbia Pictures Television on November 24, 1986, becoming "Columbia/Embassy Television".

On December 21, 1987, Coke spun-off its entertainment business by selling it to Tri-Star Pictures, which it partially owned at the time. As a result, Tri-Star Pictures was renamed as "Columbia Pictures Entertainment, Inc.", with the Columbia and Tri-Star theatrical banners becoming part of it. Subsequently, Columbia/Embassy Television was renamed back as Columbia Pictures Television, while Embassy Communications was renamed as ELP Communications and reduced further to an in-name-only unit of Columbia Pictures Television. By 1998, following the cancellation of Beakman's World, ELP Communications was completely folded into Columbia TriStar Television for good.


1st Logo (September 25, 1982-November 23, 1985)

Visuals: A bold "E" in Futura Medium Bold BT extended to feature a star cut-out can be seen in white, with the stacked text "EMBASSY TELEVISION" next to it in the same font and color. These words are positioned to the right of the "E" logo, and "AN" and "PRODUCTION" are featured above and below the logo, except for the remaining early 1982 episodes of Silver Spoons, which doesn't feature "AN" and "PRODUCTION".

Trivia:

  • The in-credit text co-existed with the in-credit logo, the same day Silver Spoons debuted along with the premiere of season 4 of The Facts of Life.
  • This logo was designed by Chermayeff & Geismar Associates of New York.

Technique: 2D animation.

Audio: The closing theme of the show.

Availability

Edit Table

Media Title Date(s) of Release Additional Note(s)
The Facts of Life Goes to Paris
September 25, 1982
Joint debut appearance.
Silver Spoons
September 25, 1982-November 6, 1982
Joint debut appearance.
Appeared on Season 1's episodes 1-7.
One Day at a Time
September 26, 1982-May 23, 1983
Season 8 only.
The Jeffersons
September 26, 1982-May 1, 1983
Season 9 only.
Square Pegs
September 27, 1982–March 7, 1983
 
The Facts of Life
September 29, 1982-May 4, 1983
Season 4 only.
227
November 16, 1985-November 23, 1985
Last appearance.

Appeared on Season 1 episodes 9-10.


2nd Logo (November 13, 1982-December 26, 1987)

Visuals: Over a blue background, 2 large white pieces, consisting of a large white "E" with a triangle cut-out, and a "C" zoom out while rotating clockwise. They quickly move together during this, in which they meet up to form the Embassy logo, a boldface "E" in Futura Medium Bold BT extended to feature a star cut-out. The company name appears underneath the logo. The company name used is one of the following depending on the series type:

  • "EMBASSYTELEVISION" in a straight line. (network shows, 1982-September 23, 1986)
  • "EMBASSY TELECOMMUNICATIONS" stacked and aligned to the left. (syndicated programs, 1983-December 25, 1985)
  • "EMBASSY PAY TELEVISION" stacked and aligned to the left. (subscription programs, 1984-December 26, 1987; this variant has "EMBASSY" in the Arial font and "PAY TELEVISION" in the Optima font)
  • "EMBASSY TELECOMMUNICATIONS" stacked and aligned to the middle. (syndication, December 28, 1985-September 23, 1986)
  • "EMBASSY COMMUNICATIONS" stacked and aligned to the middle. (network and syndication, September 27, 1986-December 26, 1987)

Byline: Starting in 1986, a byline reading "A unit of The Coca-Cola Company" is displayed under the logo, with "The Coca-Cola Company" in the corporate font. Starting in 1987, "A unit of" is now non-italicized and in all capitals.

Transition Variants: Depending on the show or TV special/movie, the logo may be inserted in various ways. Instead of a straight fade/cut to the logo, the first part of the logo animation is superimposed over the final shot of the credits before the background fades to blue. There may be other effects applied to it.

  • On seasons 9-11 episodes of The Jeffersons, the end credits fade to a shot of skyscrapers. Over this image, the "E" star logo appears (and the music starts), rolling in over this background. The background soon fades to blue, and "EMBASSY TELEVISION" appears like normal over this image.
    • On The Jeffersons episode "A New Girl in Town", the Embassy logo appears in blue when animating at first. The skyscraper background from the end-title credits later changes to the blue background and the Embassy logo later turns white.
  • The shows 227 and Women in Prison also feature their end credits with the Embassy Television and Embassy Communications logos.
    • Each episode of 227 has different images with the Embassy Television and Embassy Communications logos.
  • On the 1984 TV special Greater Tuna, the full logo animation is superimposed into the background, and after it's done forming, the background fades to blue. Also, the logo, name, and registered trademark symbol have shadows.

Other Variants:

  • Starting on September 15, 1984, there is a registered trademark symbol that appears next to the name (Embassy was registered on June 26, 1984). This would last until September 27, 1986.
  • On The Jeffersons season 10 episodes "Mission Incredible: Part 1", "I Do, I Don't", and "And the Winner is", there is a straight cut to the logo without the skyscraper background in the way while the logo is animating.
  • On an episode of The Jeffersons from 1983, the logo cross-fades into the Sony Pictures Television logo just as it is fully formed, possibly due to sloppy plastering.
  • On the 1987 TV movie Guilty of Innocence: The Lenell Geter Story, the "☆E" appears darker grey on a dark teal background with the text "EMBASSY COMMUNICATIONS" and the byline "A unit of The Coca-Cola Company" in shadow mode in white.
  • The TV movies Firefighter and A Place to Call Home have the logo lettering in shadow mode.
  • A filmed variant of the logo exists.

Technique: Motion-controlled animation, done by R/Greenberg Associates.

Audio: A high-pitched, six-note synthesizer tune with the last note held out, followed by a chord while the 6th note is held with an additional four notes sped-up a little under the held sixth note and a fifth note rolling noticeably with a final pound at the end. This was composed by Ray Colcord.

Audio Variants:

  • From 1983-1988, the first note is cut off. This is sometimes used on season 1 of 227 and Who's the Boss?, season 5 of The Facts of Life, the final season of Diff'rent Strokes, E/R, One Day at a Time, and was also used for Embassy Pay Television.
  • There is a low toned variant that was only used for the 1987 version in syndication.
  • On the original E/R episode "Enter Romance", the first few notes are missing from the logo.
  • On the 1983 TV movie Grace Kelly, none.
  • On the 1983 The Jeffersons episode variant, the music trails into the Sony Pictures Television logo.
  • On The Jeffersons season 9 episode "Mr. Wonderful", the end-credits theme plays over the logo.
  • On The Jeffersons episode "Hail to the Chief", the Embassy Television theme's timing is off while the logo animates.
  • On The Facts of Life episode "Bus Stop", the 1988 Columbia Pictures Television theme plays over the logo. This was a result of a double plaster.
    • On a MeTV airing of the said episode, the PAL-pitched Sony Pictures Television theme plays but came in early after the closing theme, then the SPT logo itself appears but it is sped-up. This may be due to a plastering error.
Availability

Edit Table

Media Title Date(s) of Release Additional Note(s)
Silver Spoons
November 13, 1982-May 30, 1987
Debut appearance.
Debuted on Season 1's 8th episode.

Aired on NBC thru Seasons 1-4 and Season 5 aired on Syndication.

Also retained on DVD prints.
Square Pegs
November 15, 1982-March 7, 1983
First appeared on Season 1's 7th episode.

Retained on Decades prints of the show.
Grace Kelly
February 21, 1983
 
The Facts of Life
September 21, 1983-May 9, 1987
Seasons 5-8.

Retained on MeTV prints and Shout! Factory home media release.
One Day at a Time
October 2, 1983-May 28, 1984
Season 9 only.
The Jeffersons
October 2, 1983-July 2, 1985
Seasons 10-11.

Retained on MeTV, Amazon Prime, FOX Retro (in Italy) and Pluto TV prints of the show.

Also appeared on reruns of the previous seasons.
Tell Them I'm a Mermaid
December 5, 1983
 
Who Parks in those Spaces?
1983
 
Double Trouble
April 4, 1984–March 30, 1985
Retained on USA Network and Lifetime airings from the 90s.
A Doctor's Story
April 23, 1984
 
E/R
September 16, 1984–February 27, 1985
 
Who's the Boss?
September 20, 1984-May 19, 1987
Seasons 1-3.

Retained on 7flix, Sony Crackle, Amazon Prime and DVD prints of the show.
It's Your Move
September 26, 1984–February 23, 1985
Retained on USA Network and Lifetime airings from the 90s.
Diff'rent Strokes
September 29, 1984-March 7, 1986
Seasons 7-8.

Retained on Encore Black, BET and Antenna TV airings.
Greater Tuna
November 14, 1984
 
Generation
May 24, 1985
Silent filmed variant.
The Recovery Room
July 16, 1985
 
No Complaints!
July 17, 1985
 
Kane and Abel
November 17-19, 1985
Silent filmed variant.
227
September 14, 1985-May 30, 1987
Seasons 1-2.

Retained on Sony Crackle, Encore Black, Pluto TV and the show's own DVD release.
Blade Runner
1986
Originally premiered in June 25, 1982.

Retained on the beginning of the CBS Saturday Night Movie edited version of the movie.
She's With Me
July 19, 1986
Unsold pilot.
Firefighter
September 23, 1986
Shadow variant.
Guilty of Innocence: The Lennell Geter Story
February 3, 1987
Dark Embassy logo variant.

Retained on Sony Pictures Choice Collection DVD-R and Sony Movie Channel prints.
A Place to Call Home
February 7, 1987
Shadow variant.
The Charmings
March 20-December 17, 1987
Seasons 1-2.

Last appeared on Season 2's 10th episode.
Married… with Children
April 5-December 20, 1987
Seasons 1-2.

Last appeared on Season 2's 13th episode.
Sweet Surrender
April 18-July 8, 1987
 
Everything's Relative
October 3–November 7, 1987
 
Women in Prison
October 11, 1987-December 26, 1987
Last appearance.

Last appeared on the 8th episode.


  • 1982-1986: Copyright © (year) Embassy Television. All Rights Reserved.
  • 1985-1986: Copyright © (year) Tandem Productions. All Rights Reserved. (Only used on the final season of Diff'rent Strokes)
  • 1986-1987: Copyright © (year) Embassy Communications. All Rights Reserved.
T.A.T. Communications Company
PITS Films
Avco Embassy Television
Embassy Communications
Act III Productions
Columbia Pictures Television