Draft:WOSU

From the Audiovisual Identity Database, the motion graphics museum

WOSU is a PBS affiliate located in Columbus, Ohio. It went on the air in February 20th, 1956.

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1st ID (1985)

Visuals: On a faded sheet of lined paper, there is a lot of ink splat on it, and the texts "WOSU", "tv 34" and "Columbus OH!" are seen stacked on each other on the splat.

Technique: A painting filmed by a camera.

Audio: Former announcer Fred Andrle says "WOSU TV/34 Columbus and WPBO TV/42 Portsmouth."

2nd ID (1986-1992)

Visuals: On a blue-dark blue gradient background, 5 silver horizontal bars fly out from the left (just like a gate closing) and position themselves on the screen. As soon as they reach the middle, a white upside-down triangle made of lines, with a red-gold gradient abstract "34" and a red-and-white "WOSU-TV" below on it, fly in from the right of the screen and position themselves on the center of the screen. Afterwards, the white text "Columbus, Ohio" in a plain font appears at the bottom of the screen. Then two lights wipe across the silver bars on which the "34" is positioned, as if emanating from the logo.

Variants: A shorter ID had just the still of the shiny bars and the "34" logo. Also, one of the following announcer spiels is used:

  • "WOSU-TV/34 in Columbus, and WPBO-TV/42 in Portsmouth."
  • "Public broadcasting from the Ohio State University, this is WOSU-TV/34 in Columbus, and WPBO-TV in Portsmouth."
  • "You're watching WOSU-TV/34 in Columbus, and WPBO-TV/42 in Portsmouth."
  • When the station was 34 years old in 1990, instead of "Columbus, Ohio" appearing at the bottom of the screen, the phrase "34 is 34!" flipped up on the bottom of the triangle. The announcer spiel was "Celebrating 34 years of public broadcasting - WOSU-TV/34 in Columbus, in WPBO-TV/42 in Portsmouth. TV-34... is 34!"

Technique: CGI.

Audio: A warping synth tune, ending with 4 synth-chime notes. Also featured is the voice of station personality Boyce Lancaster: "Public broadcasting from the campus of the Ohio State University, this is WOSU-TV/34 in Columbus, and WPBO-TV/42 in Portsmouth."

3rd ID (1992-1999)

Visuals: The sequence starts with the back of a triangle and a square zooming out on a black background, with some glass bars can be seen behind it. Then, it turns around to reveal the logo, consisting of a pink triangle, a purple square, and a big teal "34", with the words "WOSU-TV" and "COLUMBUS" below. After the logo turns around, the logo faces forward and the "34" shines as the glass bars go up until the logo fades out.

Variants:

  • There is a shorter version that has the entire logo (except the glass bars) stay still, the big "34" shining, and the glass bars go up.
  • On 1992-1993 promos, the text reads the show and the day's time in yellow and white, with the red WOSUtv34 logo below. The frame zooms out, and the same glass lines go up, with the same logo formation.
  • On 1993-1999 promos, the text reads the show and the day's time in a purple gradient rectangle, with the WOSU logo next to it. The frame zooms out, and the same glass lines go up, with the same logo formation.
  • When WOSU celebrated its 40th anniversary in 1996, the text "40 Years" can be seen next to the logo.
  • On "TONIGHT" promos, the same glass lines go up and the text "TONIGHT" can be seen on a glass rectangle, with the WOSU-TV logo below. Then, there is a still shot of the title card for a PBS show, with the text reading that night's time onscreen, and ends with the text reading the show and time onscreen.
  • On "LATE NIGHT" promos, it's the same as the "TONIGHT" promos; the text "LATE NIGHT" can be seen on a glass rectangle, with the same glass lines going up, and the WOSU-TV 34 logo below. Then, there is the same still shot of the title card for a PBS show, with the text reading the time onscreen.

Technique: CGI.

Audio: A piano and chime orchestral tune, followed by announcer Boyce Lancaster saying "You're watching WOSU-TV 34 Columbus, and WPBO-TV 42 Portsmouth."

Audio Variants:

  • There is also a version with drums, Westminster chimes, and an orchestral tune.
  • There is also a version with just the Westminster chimes.
  • In the shorter version, Boyce Lancaster says "WOSU-TV 34 Columbus and WPBO-TV 42 Portsmouth."
  • There is also a version where Lancaster says "Public broadcasting from the Ohio State University, this is WOSU-TV 34 Columbus, and WPBO-TV 42 Portsmouth."
  • In the 40th anniversary WOSU logo in 1996, Lancaster says "Celebrating 40 years of public broadcasting, WOSU-TV 34 Columbus and WPBO-TV 42 Portsmouth; TV34 is 40 Years!"
  • There is a version with the announcer and no music.
  • There are some versions with music and no announcer.

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1st Logo (October 13, 1984)

Visuals: On a space background, there is blue text reading "WOSU" and white text below it reading "Columbus, Ohio." The full animation to this logo is unknown.

Technique: Computer animation.

Audio: Unknown.

Availability

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Media Title Date(s) of Release Additional Note(s)
Ohio State Football
October 13, 1984

2nd Logo (1986)

Visuals: The background is a shot of downtown Columbus from the Scioto River. The white text "WOSU" and light gray text "Columbus, Ohio" fade in.

Technique: Computer animation.

Audio: 4 synth-chime notes.

Availability

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Media Title Date(s) of Release Additional Note(s)
Winnie and Nelson Mandela
1986

3rd Logo (1987-1989)

Visuals: On a black-dark blue gradient background, there are two groups of three stacked silver bars located near the top and bottom of the screen. The side perspective of a triangle with lines containing a red-gold gradient abstract "34" and a red-and-white "WOSU-TV" below slides in from the left of the screen and stops at the right side. As the triangle slides in, the red text "SPECIAL" and "PRESENTATION" wipe in from the left. The silver bars shine a few times.

Technique: CGI and computer effects.

Audio: A proud synth fanfare.

Audio Variants: Sometimes, the logo is silent.

Availability

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Media Title Date(s) of Release Additional Note(s)
Blacks and The Constitution
1987
Just Jazz
1989
Music variant.

4th Logo (1987-1990)

Visuals: On a sunset background, there is a cut-out photo of Columbus's skyline above a reflective surface with purple lines. The golden text "WOSU" with "Columbus" below it is seen lying parallel on the reflective surface, and then after a few seconds the text fades out and reappears above the surface, facing the viewer.

Technique: Computer animation.

Audio: A mellow synth tune.

Audio Variants: Sometimes the logo is silent.

Availability

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Media Title Date(s) of Release Additional Note(s)
Blacks and the Constitution
1987
Ohio State Football
1987-1990

5th Logo (1994)

Visuals: On a black-blue gradient background with transparent rectangles ascending towards the top of the screen, there is a greyed-out cut-out photo of Columbus's skyline. A triangle with a marble texture, transparent square, transparent rectangle, and the yellow Times New Roman text "WOSU" fly towards their respective places at the center of the screen.

Technique: CGI and computer effects.

Audio: The first four Westminster chimes played over a rock tune.

Availability

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Media Title Date(s) of Release Additional Note(s)
Robert Post in Performance
1994

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