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Draft:KWSU
From the Audiovisual Identity Database, the motion graphics museum
 | Notice: The page KWSU in the mainspace is currently a redirect to this draft. This page is currently being drafted.It is a work in progress that anyone can edit. Please ensure the page is compliant with our formatting guidelines before submitting. Last edited by QuandisGT (talk | contribs) 10 days ago. (Update) |
 | This article covers logos that contain flashing images. |
KWSU was a PBS station affiliate located in Pullman, Washington, which was owned and operated by the Washington State University. On December 31, 2025, it went off the air just a few days before the Corporation for Public Broadcasting shut down.
 | This logo contains flashing images for the whole duration. |
 | The video of this logo may be too loud or severely distorted. |
Visuals: On a black background, blue static fills the screen while a pink set of outlines revolve around the middle. As the static shrinks to the middle, the text then revolves into the pink text "KWSU" in the Stop font, with "presents" in the same color fading in below in ITC Avant Garde Gothic. The logo then briefly disappears before compressing into the background, with "presents" wiping away.
Trivia: The "W" in the "KWSU" text is actually an upside-down "M".
Variant: A shorter variant exists.
Technique: Scanimate and video feedback effects.
Audio: A distorted synthesized theme.
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Sports variant
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Visuals: On a sky blue background, a baby blue line draws across the screen. It then draws down and to the right, sprouting the text "KWSU" from it. The line retracts when it finishes and "A PRESENTATION OF" slides out of it from the top, while "PULLMAN, WA" slides out of the bottom.
Variant: On sports programs, on a cyan background it starts with "KWSU" drawing in. The "PULLMAN, WA" text is replaced with, "SPORTS." It ends with a square with a red border spinning around and taking up the entire screen, which then shrinks and covers the screen in black outside the border.
Technique: Computer animation.
Audio: The end of "Beechwood" by Walter Murphy.
Audio Variant: The KWSU Sports version has a long, drawn out synth pad followed by a laser sound.
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Visuals: Over a striped light blue background, the logo starts with the word "PRESENTATION", in a bold font, in which then, there are the words "a" and "of" being written on-screen in cursive before flashing into "KWSU Public TELEVISION", with "Public" displayed in cursive as well, angled, and colored yellow.
Variant: A variant that ends with the text "You're INFORMED" (with "You're" in the cursive font, and "INFORMED" in the bolded font), exists but it is unknown how the rest of the logo plays out as the video it was seen on starts with that end card.
Technique: CGI.
Audio: A crystal-like synth piano jingle with a futuristic-sounding zap during the flash.
4th Logo (1992)
Visuals: On a white background, two purple outlined rectangles are seen, one being overlapped by an image of Bryan Tower at WSU on black, and the other one below the image on white having an additional black outline. The texts "A Production of", "KWSU" on the white rectangle are seen on black, and below is the text "NORTHWEST PUBLIC TELEVISION". The copyright date fades in at the end.
Technique: Digital computer still and animation.
Audio: "Corporate Strength" by Dick Walter.
5th Logo (1995)
Visuals: On a black to blue gradient background, there are the texts "A Presentation of" and the "NORTHWEST PUBLIC TELEVISION" text's each word below each other respectively in serif font, above and below the red line respectively.
Technique: A computer image still.
Audio: "So Long…" by Carlo Ambrosio.
Visuals: On a lavender background, a few rectangles are seen quickly sliding in, reading "a production of" or "a presentation of" and "MEDIA", with the one in the centre having no text. Then the word "KWSU" in gold flips in a similar way on the rectangle.
Technique: Computer animation.
Audio: A whoosh followed by an excerpt of "The Last Post" by Bob Holroyd & Martin Litchfield.
Visuals: On a gray background, a red line draws across the screen, which flips up to reveal a red/white rectangle with a red outline. On the red section, there is "KWSU & KTNW" in white, while the gray text "Public Television" is on the white section. As it shines, the text "A Production of" appears with a red aura.
Technique: CGI.
Audio: The 5-second version of "Success In News" by Joe Hogue & Randy Wachtler.
Visuals: On the ending credits of a show, the logo from above is shown, but "KWSU & KTNW" is replaced with "NORTHWEST". A copyright stamp is seen below the logo.
Technique: A still, superimposed digital graphic.
Audio: The closing theme of the show.
9th Logo (2018-2025)
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Visuals: On a forest dimmed by a sea green background, the letters "NWPB" flip letter-by-letter along with a simplistic pine tree symbol right to the letters drawing itself and three waves appear next to the symbol, then, there are the words "Engage. Enlighten. Entertain." appearing one-by-one
Technique: CGI.
Audio: A calming synth piano/string theme accompanied by birds chirping with three beeps (the last one being high-pitched) when the words "Engage. Enlighten. Entertain." appear one-by-one.
External Link
Categories:
- Draft articles
- Logos with audio issues
- Logos with content warnings for flashing images
- Logos with library music
- Logos with library music by Dick Walter
- Television logos
- Television logos from the United States
- Production logos from the United States
- Television idents
- Television idents from the United States
- United States
- Regional television idents
- PBS
- English-language logos
- Washington
- Television idents from Washington
- Production logos
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