Deluxe Digital Studios

Deluxe Digital Studios, legally known until 2007 as Deluxe Global Media Services LLC, is the home media authoring and manufacturing division of Deluxe Entertainment Services Inc., itself an American-Spanish mass media company founded in 1915 by William Fox (founder of Fox Film, a predecessor to 20th Century Studios). The division was established in 2002 from a merger between Deluxe Video Services, Inc. and Ritek Digital Studios, the latter legally known as Ritek Global Media. Deluxe Video Services, Inc. was retained as a subsidiary, even being renamed as Deluxe Media Services, Inc., only to be folded eventually in 2007.

1st Logo (October 22, 2002-May 17, 2005)

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  Fullscreen variant
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  Widescreen variant

Visuals: On a black/white gradient background, a red globe zooms out while it is rotating. Then, it becomes solid as the word "deluxe" fades on it (forming the Deluxe Corporation logo). "digital" flies out from the circle letter-by-letter, as the texts "design", "compression", "authoring", and "production services", in white, appear under "STUDIOS", which appears letter-by-letter under "ital". The Deluxe logo then flashes, and "A DIVISION OF DELUXE GLOBAL MEDIA SERVICES LLC" fades in.

Variants:

• A widescreen version exists, which appears on widescreen releases of certain DVDs from the period.
• A still version exists, which is seen on the Universal DVDs of Midnight Run, Ed (1996), Green Eggs and Ham, The Lorax (1972), Blue Crush, Empire, The Grinch Grinches the Cat in the Hat, Jaws 3-D, and Jaws: The Revenge, as well as some international Universal DVDs from the period.

Technique: CGI.

Audio: A synth drone is heard all throughout the logo. When the letters appear, several whooshes and beeps are heard, and a boom is heard at the end. None for the still version.

Availability:

• It was seen on Universal DVDs from October 2002 to very early 2005, including 2 Fast 2 Furious, The Cat in the Hat (2003), the 2003 DVDs of Casper and The Land Before Time, the Tricked Out Edition of The Fast and the Furious, the 2002 20th Anniversary Edition DVD of E.T. The Extra Terrestrial, Hulk, the first two Bourne movies, Scarface: 20th Anniversary Edition, the first two seasons of Monk, the first three seasons and the fourteenth season of Law & Order, the first season of Sitting Ducks, Schindler's List, Back to the Future: The Complete Trilogy, An American Tail, Santa vs. the Snowman, Bruce Almighty, Johnny English, Swimming Pool, Bring It On Again, The Rundown, Intolerable Cruelty, Honey, American Wedding, Along Came Polly, About a Boy, Peter Pan (2003), 21 Grams, Love Actually, Thunderbirds (2004), Shaun of the Dead, Sssssss, Dawn of the Dead (2004), Van Helsing, Ned Kelly, Connie & Carla, Seabiscuit, Two Brothers, The Chronicles of Riddick, Eternal Sunshine of the Spotless Mind, Friday Night Lights, Wimbledon, and Vanity Fair, among others.
• It also appeared on MGM DVDs from 2003 to 2005, such as Absolute Beginners, Evelyn, Breakin' 2: Electric Boogaloo, It's My Party, The Last American Virgin, National Lampoon's Dorm Daze, Bulletproof Monk, Barbershop 2: Back in Business, Sleepover, Saved!, both unrated and theatrical cuts of Soul Plane, Hawaii, and Kart Racer, as well as the Special Edition/Collector's Edition DVDs of Rain Man, Get Shorty, The Graduate, and Raging Bull.
• It also appeared on some 20th Century Fox DVDs from late 2004 to mid-2005, such as Taxi (2004), DodgeBall: A True Underdog Story, Fat Albert, Alien vs. Predator, the 2004 remake of Flight of the Phoenix, Napoleon Dynamite, I, Robot, Elektra, The Sandlot 2, The Clearing, First Daughter, seasons three and four of King of the Hill, seasons two and three of Futurama, the Star Wars: Ewok Adventures Double Feature, Family Guy: Freakin' Sweet Collection, Paparazzi, Class Action, Sideways, Kinsey, and Francis of Assisi among others.
• It was also seen at the end of the Artisan Entertainment 2002 10th Anniversary Special Edition DVD of Glengarry Glen Ross and the 2004 Special Edition DVD of The Running Man (1987).
• It also appeared on some Lions Gate Home Entertainment DVD releases from 2004 to 2005, such as Saw, The Punisher (2004), Dragons: Fire & Ice and the Ultimate Editions of the Rambo trilogy.
• It also appeared on some HBO Video releases, such as the first season of Entourage.

2nd Logo (January 25, 2005-October 17, 2006)

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  Fullscreen variant with byline
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  Fullscreen variant (bylineless)
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  Widescreen variant

Visuals: An iris-in effect brings forth a red/black background with a grid and a continuously scrolling filmstrip that transforms into 1/0 binary codes after reaching the center. The logo from before flies faintly from left to right over the background. Then, a transparent square flashes in, where the Deluxe circle zooms out and "digital" and "STUDIOS" slide in from left and right, respectively. The texts "DESIGN", "COMPRESSION", and "AUTHORING" appear above the square, fading in word-by-word while they slowly space out, before ending with "PRODUCTION SERVICES". The codes and text continue to move as the logo fades out.

Variant: On early Universal DVDs with this logo, it is in a crimson red color, and below is "A DIVISION OF DELUXE LABORATORIES" with a red glow.

Technique: CGI.

Audio: A dark sound that sounds like air blowing, then a loud whoosh sound when the square flashes, and a laser zap for the above texts appearing. After that a gradual synthesized "fade-out" sound effect is heard.

Availability:

• Seen at the end of DVDs from Universal such as White Noise, Kicking and Screaming, The Producers (2005), King Kong (2005), Pride and Prejudice (2005), Jarhead, The Wedding Date, The Interpreter, The Constant Gardener, Prime, The Last Time I Committed Suicide, Munich, In Good Company, Doom, Land of the Dead, The 40-Year-Old Virgin, Inside Man, Brick, Cinderella Man, The Skeleton Key, American Dreamz, Nanny McPhee, Unleashed, The Constant Gardener, Brokeback Mountain, First Descent, Little Miss Marker (1980), More American Graffiti, the first two seasons of House M.D., The Office: Season One, Bring It On: All or Nothing, The Wizard, the 2006 DVDs of The Return of the Pink Panther, Marnie and Backdraft, as well as the 2005 DVDs of Jaws, The Sting, E.T. the Extra-Terrestrial, The Big Lebowski, The Frighteners, The Blues Brothers and Vertigo, among others.
• It was also seen on a few 20th Century Fox releases from 2005 to 2006, such as Fever Pitch, Robots, The Cabinet of Caligari, Because of Winn-Dixie, Ice Age: Super Cool Edition, 9 to 5: The Sexist, Egotistical, Lying, Hypocritical Bigot Edition, seasons six and seven of The Simpsons, Melinda and Melinda, King of the Hill: The Complete Fifth Season, American Dad!: Volume 1, It's Always Sunny in Philadelphia: The Complete First and Second Season, Night Watch, Fantastic Four (2005), Transporter 2, Kingdom of Heaven, End of the Spear, Mr. and Mrs. Smith, The Ringer, Walk the Line, Aquamarine, Stewie Griffin: The Untold Story, Futurama: Monster Robot Maniac Fun Collection, Buffy the Vampire Slayer: Spike: Love is Hell, Just My Luck, 24: The Complete Fourth Season, Pet Alien: Spaced Out, season nine of M*A*S*H, Thank You for Smoking, Like Mike 2: Streetball, In Her Shoes, the 2006 Special Editions of Young Frankenstein, The Proud Ones, Butch Cassidy and the Sundance Kid, The Towering Inferno, The Longest Day and The Poseidon Adventure, and the 2-Disc Collector's Edition DVDs of The Fly (1986) and The Fly II, as well as some Goosebumps DVDs, among others.
• It also appears on the Lionsgate releases of Saw: Special Edition, The Barbie Diaries and High Tension, as well as all Lionsgate UMD Video for PSP releases of the time.
• It made an appearance on mid-2005 MGM Home Entertainment releases such as The Ballad of Jack and Rose and Beauty Shop.
• It even appears on some HBO Video releases such as Out of Season and the 2005 reissue of The Best of the Chris Rock Show: Volume 2.
• It also appears on some New Line Home Entertainment releases, such as Domino and Take the Lead.
• The variant with the byline is known to appear on October Sky: Special Edition, Ray, Meet the Fockers, The Motorcycle Diaries, Dune (1984), Arthur's Missing Pal and the 2005 remake of Assault on Precinct 13.

3rd Logo (September 5, 2006-March 1, 2016)

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  Fullscreen variant
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  Widescreen variant

Visuals: On a white paper-like background, the logo sketches itself in at a bottom angle, before angling itself upward as it zooms out to the center. To the tune of the logo music, the Deluxe logo faintly flashes as all the normal colors begin painting in. With the background now bright silver, the Deluxe circle becomes shiny as a duplicate of the text on it shoots out letter-by-letter. The Deluxe circle flashes again as its color "inflates" inside, while the entire logo then raises to fully render in CGI. At the same time, the background becomes a darker silver metal flooring, with a large blue spotlight shining on the Deluxe logo. The logo's shadow moves from right to left as the flooring shines on top from the opposite.

Trivia: The logo was produced between December 2005 and January 2006, according to Roger Fiets on his LinkedIn account.

Variants:

• On fullscreen only DVD releases, the logo starts at the left side and when it angles, it pans until it's centered.
• On Blu-ray and HD-DVD releases, the logo cuts to black instead of fading out.

Technique: A blend of CGI and 2D animation.

Audio: A piano theme that builds up to a majestic climax and ends with a held-out synth drone and a faint "hiss" with the shine. Composed in F major by Roger Fiets.

Availability:

• It was seen at the end of a lot of Universal DVDs and Blu-rays from late 2006 to early 2016, such as United 93 (on which it first appeared), Flower Drum Song, Heroes: Season One, Hollywoodland, Scoop, The Land Before Time XII: The Great Day of the Flyers, Opus n' Bill in a Wish for Wings, Breach, Hot Fuzz, The World's End, Because I Said So, Children of Men, Evan Almighty, The Break-Up, Coraline, ParaNorman, The Boxtrolls, Dallas Buyers Club, Larry Crowne, Sanctum, Cowboys & Aliens, The Kids Are All Right, Man of the Year, Charlie Wilson's War, I Now Pronounce You Chuck & Larry, the first three Curious George films, The Pirates Who Don't Do Anything: A VeggieTales Movie, the 20th anniversary edition of Harry and the Hendersons, Leap Year, Land of the Lost, Couples Retreat, Drag Me to Hell, Robin Hood (2010), Scott Pilgrim vs. the World, Georgia Rule, The Bourne Ultimatum, The Bourne Legacy, Balls of Fury, American Gangster, Eastern Promises, Man of the Year, Elizabeth: The Golden Age, Mamma Mia!, The Mummy: Tomb of the Dragon Emperor, Burn After Reading, Public Enemies, Mr. Bean's Holiday, Wanted, Cirque du Freak: The Vampire's Assistant, 9, It's Complicated, Duplicity, Johnny English Reborn, The Grey, Larry Crowne, Battleship, Side Effects, Beethoven's Big Break, Snow White and the Huntsman, Safe House, the first two Purge movies, Dracula Untold, The Incredible Hulk, Hellboy II: The Golden Army, Bruno, Frost/Nixon, Green Zone, Hanna, Dream House, Tower Heist, Little Fockers, The Strangers, The Little Engine That Could, Ride Along, Hop, Bridesmaids, both Ted movies, the first two Despicable Me movies, Minions, Lego: The Adventures of Clutch Powers, The Lorax (2012), Big Miracle, About Time, Dumb and Dumber To, 2 Guns, Riddick, Rush (2013), The Nut Job, Ouija, Silent Hill: Revelation, Homefront, Lone Survivor, Jurassic World, the Fast & Furious sequels from Tokyo Drift to Furious 7, Fifty Shades of Grey, The Gunman, Lucy, House M.D.: Season Four, The Office: Season Three, both seasons of Lipstick Jungle, Non-Stop, Milk, Oblivion, R.I.P.D., As Above, So Below, Unbroken, Blackhat, Seventh Son, Everest, Crimson Peak, The Danish Girl, and Steve Jobs, among others.
• It was also seen at the end of 20th Century Fox and MGM DVD and Blu-ray releases from 2006 to 2009, such as Garfield and Friends: A Cat and His Nerd, How I Met Your Mother: The Complete First Season, Reba: Season Five, Night at the Museum, Ice Age: The Meltdown, X-Men: The Last Stand, Garfield: A Tale of Two Kitties, Everyone's Hero, 28 Weeks Later, Flyboys, Eragon, Day Watch, Little Miss Sunshine, I Think I Love My Wife, Juno, Firehouse Dog, Alvin and the Chipmunks (2007), The Hills Have Eyes 2, Borat, An Affair to Remember: 50th Anniversary Edition, The Secret Life of Bees, Lars and the Real Girl, Live Free or Die Hard, Fantastic Four: Rise of the Silver Surfer, Aliens vs. Predator: Requiem, Space Chimps, Futurama: Bender's Big Score, Seth MacFarlane's Cavalcade of Cartoon Comedy, X-Men Origins: Wolverine, Miracle on 34th Street (1947), the 2006 remake of The Omen, Mirrors, Jumper, That Thing You Do!: Tom Hanks' Extended Cut, The Simpsons Movie, volumes 4-7 of Family Guy, Lions for Lambs, Valkyrie, Igor, The Onion Movie, Home Alone: Family Fun Edition, Deception, Nim's Island, Dr. Dolittle: Million Dollar Mutts, Death at a Funeral (2007), Taken, Bride Wars, The Pink Panther 2, Eight Men Out: 20th Anniversary Edition, Meet the Spartans, Man of the West, The Pink Panther: A Pink Christmas, Quantum of Solace, Slumdog Millionaire, the 2008 remake of The Day the Earth Stood Still, Horton Hears a Who!, and Family Guy: Blue Harvest as well as the 2007 DVDs of The Fabulous Baker Boys, The Care Bears Movie and Back to School, titles in the FYE exclusive, such as Family Guy: Peter Griffin vs. The Giant Chicken, among others.
• It also appeared on the Lionsgate DVD releases of Saw II: Special Edition and the 25th Anniversary Edition of The Last Unicorn.
• It was also seen on Summit Entertainment DVD releases, such as Penelope, P2, the first four Twilight movies, Knowing, Push, Astro Boy, Red, Gone and Letters to Juliet, among others.

4th Logo (March 15, 2016-December 28, 2024)

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Visuals: On a white background, three red swirls fly into the screen as a bright red light moves in to the center of the screen. The swirls form the Deluxe circle from the previous logos, but "deluxe" is in a different font. There are still some swirls in the circle. The "digital studios" text is also absent.

Technique: CGI.

Audio: A long whoosh accompanied by twinkling sounds.

Availability: Seen on most Universal DVDs and Blu-rays during the time period, with its earliest known appearance being on Sisters. It was also seen at the end of both The Secret Life of Pets movies, Sing, Barbie: Video Game Hero, Warcraft, Neighbors 2: Sorority Rising, Bridget Jones's Baby, The Mummy (2017), The Nut Job 2: Nutty by Nature, Despicable Me 3 and 4, Logan Lucky, Trolls Holiday and Holiday in Harmony, Mariah Carey's All I Want For Christmas Is You, Woody Woodpecker (2017), American Made, The Foreigner, Darkest Hour, Tully, Jurassic World: Fallen Kingdom, The House with a Clock in Its Walls, Johnny English Strikes Again, The Grinch (2018), First Man, Fighting With My Family, How to Train Your Dragon: The Hidden World, A Dog's Journey, Abominable, the 40th anniversary Blu-ray of Smokey and the Bandit, The Invisible Man (2020), Bobbleheads: The Movie, Songbird (2020), Nobody, F9: The Fast Saga, Stillwater, Last Night in Soho, The Addams Family 2, The 355, The Northman, Minions: The Rise of Gru, Violent Night, Asteroid City, and Twisters.

5th Logo (August 9, 2016-)

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Visuals: On a white background, a red circle zooms out, which later turns into a globe, and back into the circle with the word "deluxe" in the same font as the previous logo.

Variant: Sometimes, an in-credit variant is used at the end of films scrolling upward with the credits, mostly sharing the screen with other logos.

Technique: CGI.

Audio: A calming three-note string tune, along with some shining.

Availability: Only seen on Ultra HD Blu-rays from Universal, such as Apollo 13, The First Purge, the Jurassic Park trilogy, Shrek, Despicable Me 3, The Sting, The Northman, Minions: The Rise of Gru, Twisters, and Despicable Me 4 (which also uses an in-credit variant at the end of the movie).