Visuals: On a blue-black gradient background, a pink light writes out the shiny cursive text "Celebrity" at an angle. "HOME ENTERTAINMENT" then fades in between the bottom of the "y" with a dot on each end. A registered trademark symbol also appears on the bottom of the logo as well.
Variants:
- On some releases, this logo is still.
- On many later releases, such as the 1998 release The Many Faces of Frank Sinatra, this logo is in warp-speed.
- Just for Kids (pre-1989):
- After the logo is completed, "HOME ENTERTAINMENT" fades out and the logo finishes its writing to "Celebrity's". A small logo for the label (a purple crayon with "Just For" on it with "KIDS" below in white jumbled letters with black outlines and covered in purple, orange, blue, and green crayon scribbles, with the crayon scribbling on the "K") on a white square, then flips in toward the bottom right.
- On some rental releases, the logo begins with live action shots of kids playing outside (wearing t-shirts with the logo, naturally). One kid, indoors, searches through his collection of videos until he finds one he wants to play (all the videos are from this label). He picks a video that has a white cover with this label's logo on it. He pops the video in his VCR and stares at the TV. The logo's animation plays on the screen (on a side note, the television is not actually on; the logo and its animation are superimposed onto the screen). When the other kids come inside, the kid in front of the TV turns to them and says "Hey, look what Celebrity's doing just for kids!" The logo's animation then takes up the whole screen. The main kid is played by Noel Bloom Jr., son of Celebrity Home Entertainment founder Noel C. Bloom (Noel also appeared in this label's tracking control bumpers).
- Sometimes, the tail end of the logo plays, when this label's logo flips in.
- Sometimes, the words "ALSO AVAILABLE FROM" appear above.
- On Just For Kids All-Star Theatre: Volume 1, the text "A Special Presentation" in Brush Script, cheaply wipes in downwards. There are also kids talking in the background.
- On the 1993 JSK Enterprises self-distributed reissues of the Here We Go videotapes originally released by this label, the entire logo is blacked out while the music plays, likely due to sloppy editing.
- Let's Party: logo plays exactly like the Just for Kids variant, except a white square with the label's logo flips up from the bottom.
- Feature Creatures: A square with the label's logo zooms in as opposed to flipping in.
Technique: Traditional animation.
Audio: A bouncy and catchy synthesizer jingle, which is actually a stock music piece called "Alive And Kicking" (composed by Joey Carbone).
Audio Variants:
- On some releases, as well as on the Let's Party variant, a more hard rock-sounding tune (possibly also composed by Carbone) is heard.
- On many releases, such as 1992 reissues of public domain cartoon titles previously released in 1989 by former sister company Unicon Communications, the tune is barely audible (i.e. it can be heard very faintly).
- On the warp-speed version, it's silence.
- Just for Kids (pre-1989): On the version with the kids, a synth-driven pop rock tune is heard instead, which is actually the instrumental version of the song "Making It" (composed by Joey Carbone and Richie Zito).
- Feature Creatures: A metal rock-sounding tune, called "Max 5000" (also composed by Carbone), which originally appeared on the 1986 film Project A-Ko, is used.
Availability: Can be found on most of their releases, like Fists of Blood (AKA Strike of the Panther), Fatal Pulse, The Order of the Black Eagle, and The Many Faces of Frank Sinatra, among others.
Visuals: On a zooming space background, "Celebrity's", in the same font as before and with a white shadow, is already formed and positioned on the top of the screen. From here, the logo for one of its divisions appears in the bottom right:
- Just for Kids (pre-1989): A box with a magenta outline spins, zooms in, and slides to the right. Said label's logo has different coloring than the previous one where the crayon is now blue and each letter is colored the former color, red, green, and yellow, respectively. After a while, the logo quickly zooms in.
- Feature Creatures: Said label's logo flies to the right and stops on the near right side of the screen.
- Let's Party: Said label's logo zooms in to the right and stops on the near right side of the screen.
Technique: Analog computer animation.
Audio: Same as before.
Audio Variant: On some pre-1989 Just for Kids releases, it is either silent or has a male voiceover saying "Look what Celebrity's doing just for kids."
Availability: Can be seen on label-specific releases such as Lollypop Dragon for the Just for Kids variant, Gamera vs. Barugon for the Feature Creatures one and Chippendales: Tall Dark and Handsome for the Let's Party one.