CBS Broadcast International

CBS Broadcast International was the worldwide syndication unit of CBS Inc., formed in 1981 to distribute news, sports and entertainment programming produced in-house to international markets as well as non-broadcast and new technology markets in the United States.

In December 1984, it merged with CBS Worldwide Enterprises and CBS Theatrical Films to form CBS Productions, which co-existed with, but was unrelated to, what was then CBS Entertainment Productions. The following year, CBS Theatrical Films was shuttered, and CBS Broadcast International spun-out from the production unit. The newly-restored CBS Broadcast International produced syndicated episodes of a revival of The Twilight Show (which would later be dubbed The New Twilight Zone) in 1985. Two years later, it secured an agreement with MGM/UA Telecommunications for domestic syndication rights to both seasons with a third season consisting of 30 new episodes, forming a 90-episode syndication package.

On October 28, 1987, CBS Broadcast International announced that it had acquired the rights to four Academy Award-winning films produced by Arthur Cohn: Dangerous Moves, Black and White in Color, The Garden of the Finzi Continis and The Sky Above, The Mud Below. It also announced plans to pick up the bulletins of the CBS Evening News, then anchored by Dan Rather, and place them on international channel Tele Monte Carlo on a tape-delayed basis, and planned to provide the CBS Evening News bulletins to UK-based British Satellite Broadcasting in 1988.

In 1997, CBS Broadcast International launched a global programming alliance with Virgin Media Television. The following year, the division named Stephanie Pacheco its managing director of international sales.

On August 10, 2004, Viacom merged CBS Broadcast International with Paramount International Television to form CBS Paramount International Television (later CBS Studios International); the new company would be headed by Armando Nuarez Jr.

1st Logo (September 27, 1985-July 17, 1987)

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Visuals: On a dark blue background with a gradient light blue stripe in the center, the cerulean text "CBS", in ITC Avant Garde, flies in from the left, casting a drop shadow. While it does so, the "C" leaves two trails behind; the second one is patterned like a globe showcasing the Americas, and black stripes move towards the stripe from the top and bottom of the screen. The white text "A CBS BROADCAST INTERNATIONAL PRESENTATION" (in the same font as "CBS", but in a lighter weight) fades in below "CBS" as it shines.

Variant: A still version has the text "IN ASSOCIATION WITH" above the logo and the bottom text reading "CBS BROADCAST INTERNATIONAL". The logo is also set lower and is slightly closer to the screen.

Technique: 2D computer animation.

Audio: An arpeggiating nine-note synth tune. Sometimes, none.

Availability

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Media Title	Date(s) of Release	Additional Note(s)
The Twilight Zone (first revival)	September 27, 1985-July 17, 1987	Seen on Chiller airings, followed by the 2007 CBS Television Distribution logo.
Under the Influence	September 28, 1986
Who is Julia?	October 26, 1986
I Love Lucy: The Collector's Edition	1987	VHS release. Still variant.

2nd Logo (1987-1995)

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Visuals: On a dark blue/purple background, nine silver rings drop down from the top right of the screen and form a globe set at a diagonal angle, rippling across its invisible surface. After the last ring drops down, the top most ring wipes in, along with the longitude lines, and the surface fades to a shaded blue sphere and the lines turn white. The sphere then glows a white light aura before it zooms out to the left to reveal the full logo, as the background fades to a shaded light blue color. The logo consists of the globe acting as the "eye" in the Eyemark, with "CBS" in its signature Didot font, along with "CBS BROADCAST INTERNATIONAL" below in Arial, all colored in dark blue with white highlights.

Variants:

• There may also be the text "A PRODUCTION OF" or "IN ASSOCIATION WITH" (the latter also has the logo start when the globe is completely formed).
• Justice Network airings on Rescue 911 have the regular version shortened to start at the point where the "IAW" variant begins.
• Sometimes, the logo is still.

Technique: CGI.

Audio: An ethereal synth theme with a low synth note as the globe is formed, then a higher synth note as the logo pans out, then another high synth note. Sometimes, the closing theme plays over the logo or none.

Audio Variants:

• Starting in 1992, a stereo mix version exists.
• High tone and low tone variants also exist.
• Due to a plastering error on an episode of The New Twilight Zone, this logo used the audio of the previous logo.

Availability

1987-1995Pre-1987

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Media Title	Date(s) of Release	Additional Note(s)
Rescue 911	April 18, 1989-May 23, 1995	Seasons 1-6.
Goodnight Sweet Wife: A Murder in Boston	September 25, 1990
Walker, Texas Ranger	April 21, 1993-May 13, 1995	Seasons 1-3. Seen on Charge!, Peacock, DVD, PlutoTV, USA Network, the now-defunct Cloo network, and WGN America (now NewsNation).
Touched by an Angel	September 21, 1994-March 4, 1995
Dr. Quinn, Medicine Woman	January 1, 1993-May 20, 1995	Seasons 1-3.
Hogan's Heroes Collector's Edition	1995	VHS release from Columbia House.

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Media Title	Date(s) of Release	Additional Note(s)
Goodbye, Raggedy Ann	October 22, 1971
The Lightship	September 26, 1985	L'atelier d'images Blu-ray release, logo blacked out with low tone.
The Twilight Zone (first revival)	September 27, 1985-April 15, 1989	Seen on MeTV and Horror airings.
Foley Square	December 11, 1985-April 8, 1986	Notably seen on episode 11.
If Tomorrow Comes	March 16-18, 1986

3rd Logo (April 30, 1995-2008)

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Visuals: A shortened version of the CBS Enterprises logo. On a black background with white dots, illuminated with a white spotlight, a rippling blue sphere surrounded by a rotating silver shell in the shape of Earth's continents zooms out, while red and green-tinted versions of the Eyemark logo fold up around it, everything zooming out all at once. A faint outline of the Eyemark logo can also be seen shining briefly. As the Eyemark folds up completely, the letters "CBS" in Helvetica Neue (like the 1992 CBS ID) zoom out one at a time, and once everything settles into place, "Broadcast International" fades in below in a serif font.

Variants:

• A stretched widescreen version exists, where the picture is stretched from 4:3 to 16:9, with a lot of blocky artifacts in the background.
  • A native widescreen version also exists.
• A shortened version exists. In this version, after "Broadcast International" fades in, the screen immediately fades to black.
  • Another shortened version also exists, which starts off when the eye logo is in place and "CBS" appears, which can be found on Justice Network airings on Rescue 911.

Technique: CGI.

Audio: A choir tune and then an ascending piano glissando, ending with three orchestral hits (similar to the 1991 CBS Entertainment Productions logo) as "CBS" appears.

• High tone and low tone variants exist, with the latter being heard on an unknown DVD print of Quarterback Princess and a few NTSC prints of PAL shows using the logo.
• PAX TV/i: Independent Television airings of Early Edition used the channels' respective generic themes.

Audio Variants:

• On a French print of The (New) Twilight Zone season 2 episode "Song of the Younger World/"The Girl I Married", this logo has the 1984 music from the 1st logo, due to a plastering error.
• On a French print of the TV movie The Wild Wild West Revisited, the logo has the 1987 music from the 2nd logo, due to another plastering error.

Availability: This logo is usually seen on international and some off-network prints of CBS-produced series and TV movies from the era.

• It also used to be seen on reruns of Everybody Loves Raymond on TBS, but recent airings now have the 2007 CBS Television Distribution logo due to the channel now using HD prints.
  • However, it can still be seen on most current international reruns, like on Channel 4 in the UK.
  • It was also intact when the show used to be on Netflix a few years ago.
• When Early Edition aired on PAX TV/i: Independent Television a long time ago, this was seen at the end, plastering the CBS Productions/TriStar Television logos.
• It can also be seen on Horror Channel (UK)'s airings of The (New) Twilight Zone.
• UP (formerly Gospel Music Channel) also previously kept this logo intact on reruns of Judging Amy, but recent airings have the 2013 20th Television logo instead.
• It can also be found on reruns of Rescue 911 broadcast on Justice Network and getTV.
• It can also be seen on later seasons of Touched by an Angel on MeTV/Start TV/Pluto TV airings and on an OWN (Oprah Winfrey Network) airing of Dr. Phil which was dedicated to the memory of Roger King.
• It is also preserved at the end of BET Her airings of Half & Half as well as on Netflix and Paramount+ prints of said show.
  • However, it does not appear on BounceTV airings.
• This was also seen on 1990s international prints of earlier Teenage Mutant Ninja Turtles episodes and international prints of The King of Queens, among others.
• This is also retained on Channel 4 UK airings of Everybody Loves Raymond and The King of Queens.
  • On Everybody Loves Raymond on demand (at least on Sky Q), it cuts out this logo for unknown reasons.
• It can also be seen on at least one episode of Walker, Texas Ranger on Crackle.
• Crackle prints of the CBS series Ladies Man also have this at the end, sandwiched between the 1995 Columbia TriStar Television and 2002 Sony Pictures Television logos.
  • This is most likely due to the fact that they used international masters (CBS owns the show internationally while SPT has U.S. rights).
• It is also seen at the end of most films in the 1939 Sherlock Holmes film series on TCM UK.
• It is also seen at the end of The Royal Hunt of the Sun (1969) on the CBS Home Entertainment DVD release thereof.
• It can also be found on the MOD DVD releases of Survivor: Africa, Survivor: Marquesas, Survivor: Thailand, Survivor: The Amazon, Survivor: Guatemala, Survivor: Panama and Survivor: Cook Islands.
• It is also seen at the end of UK airings of some season 1 episodes of Becker on Channel 5, following the 1995 Paramount Network Television logo.

References

CBS Broadcast International

CBS Paramount International Television