Avex Pictures

From the Audiovisual Identity Database, the motion graphics museum

This is the film division of Avex Inc.

1st Logo (July 16, 2021-)

Visuals: On a dodger blue background, a reflecting white path draws a large and stylistic infinity symbol, then leaves the screen to the bottom left. It re-enters, this time drawing in an "a" while it quickly zooms out. Then, a more shaded version of the "a" crossfades with the forming copy and grows. "Really! Mad+Pure", in white, fades in below the logo.

Trivia: This is an extended version of their current commercial tag.

Technique: 2D computer animation.

Audio: A sketch/whoosh sound, followed by a deep woodwind note, and a higher pitched, single distortions unit performed note, and a voice saying "Avex".

Availability

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Media Title Date(s) of Release Additional Note(s)
The Land Beyond the Starry Sky
July 16, 2021
First appearance


2nd Logo (June 28, 2024)

Visuals: On a white background, a glowing blue circle and magenta ring enter from the left and right respectively, rolling towards and bumping each other. The latter reaction causes them to roll flat to the ground, showing them to be a cone and a wide cylinder whose strokes contain an "a" and "p" respectively. Then, the "a" symbol from before next to "avex pictures", with some of the letters stylized, on top of "10th" fades in underneath while the glow dies down.

Technique: 2D computer animation.

Audio: A rising synth note leading to a tender piano motif. In the middle of the transition, there are three pinging sound effects.

Availability

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Media Title Date(s) of Release Additional Note(s)
Look Back
June 28, 2024
First appearance


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