Credits
Descriptions by
Jess Williams

Captures by
Eric S., Logophile, EnormousRat, SubparMario63, GETENT, and zman1997

Editions by
Eric S., Logophile, EnormousRat, GETENT, DannyTheMuppetMan, zman1997 and Michael Kenchington

Video captures courtesy of
MachineryNoise, DudeThatLogo, osdatabase, Joseph Sobora (TheRedBaron1985), FanCentralNetwork, laughingduck1000, Sagan Blob, retro VHS trailers, LogicSmash, Peakpasha and Cesar Blanco

Artisan Entertainment

From the Audiovisual Identity Database, the motion graphics museum


In 1997, Live Entertainment was bought out by Bain Capital. The company was subsequently rebranded as Artisan Entertainment in April 1998 in order to be disassociated with mediocre titles and the controversies that followed the highly-publicized Menendez murders. The company expanded with films from TSG Pictures and a license agreement with Republic Pictures in 1998 and a deal with Discovery Communications in 1999. It even acquired a stake in The Baby Einstein Company in 2000 and had a short-lived family film division, FHE Pictures, itself named after Family Home Entertainment.

In 2000, Artisan entered into an agreement with Marvel Entertainment to co-produce feature films. On September 13, 2000, Artisan launched two subsidiaries, Artisan Digital Media and iArtisan. This was followed in 2001 by the purchase of Canadian film and TV studio Landscape Entertainment, which was later renamed to Artisan Television, only to be renamed back to Landscape when Artisan sold its shares.

The company was acquired by Lions Gate Entertainment Corporation on December 15, 2003 and subsequently renamed to "Lions Gate Entertainment, Inc."

Edit Section


1st Bumper (August 18, 1998–April 11, 2000)

Visuals: On a blue/purple rippling background, two blurry silver lines zoom in, and then unblur to reveal themselves as one of the bumpers below in silver, and in a Times New Roman font, distorted. The bumper undistorts itself and settles, while the rippling background continues to animate.

Bumpers:

  • Coming Soon To Theatres
  • Coming Soon To Videocassette
  • Now Available On Videocassette (This can be found on Kipper: Pig's Present and Other Stories, The Great Easter Egg Hunt, Diana: Queen of Hearts, Aftershock: Earthquake in New York, and Animal Farm)
  • Now Available On Video And DVD (This can be found on P.T. Barnum and two The Crocodile Hunter compilations, Steve's Most Dangerous Adventures and Greatest Crocodile Captures)
  • Feature Presentation

Variant: A promo for Artisan/FHE's 1999 Christmas Collection has the bumper fading out to the beginning of it with a ring of logos from the era.

Technique: Computer animation.

Audio: None.

Audio Variant: On the Christmas Collection promo variant, Brian Cummings says the onscreen text, then as the bumper fades to the ring of logos, the promo's music starts playing.

Availability: Seen on Artisan Entertainment releases from the era, such as the 1998 reissue of Terminator 2: Judgement Day. The Christmas Collection version can be seen on The Littlest Angel and It's a Wonderful Life, as well as other tapes advertised in the promo like Jingle Bells.

2nd Bumper (1998–March 23, 1999)

Visuals: On a black background, the gray 3D text "COMING SOON ONLY IN THEATRES" zooms in.

Technique: 2D computer animation.

Audio: None.

Availability: It appears on The Substitute and Ringmaster.

3rd Bumper (May 2, 2000–2011)

Visuals: On a black background, a white-bordered glass-like frame with one of the bumpers below is backwards and flips horizontally to face the screen. The bumper zooms out slightly until the frame flips forward and disappears.

Bumpers:

  • COMING SOON TO THEATRES
  • COMING SOON TO VIDEO & DVD
  • COMING SOON TO VIDEOCASSETTE
  • COMING SOON TO DVD
  • NOW IN THEATRES (This can be found on Good Advice, the 2003 reissue of Stargate, Lord of War, Fred: The Movie, Clifford the Big Red Dog: Doghouse Adventures, The Doodlebops: Superstars and Miss Spider's Froggy Day In Sunny Patch)
  • NOW AVAILABLE ON VIDEO & DVD
  • NOW AVAILABLE ON VIDEOCASSETTE
  • NOW AVAILABLE ON DVD
  • FEATURE PRESENTATION

Variant: The "FEATURE PRESENTATION" bumper animates almost in reverse: the frame flips backward to face the screen and settles while the bumper zooms out slightly. Soon after it settles, it flips to the left and disappears off the screen.

Technique: CGI.

Audio: A brief whoosh, a "clang," what sounds like a deep-pitched inhale, and then finally another whoosh. A quiet note can also be heard throughout, though on some releases, the note is absent.

Audio Variant: On most of its Lionsgate appearances (exceptions being Care Bears: Festival of Fun, The Last Unicorn, Happily N'Ever After and most Doodlebops DVDs), the bumpers is silent.

Availability: Seen on Artisan Entertainment tapes from 2004-04, starting with The 10th Kingdom and Felicia's Journey. From 2004-11, this continued to be used on some Lionsgate releases, starting with Party Animalz.

4th Bumper (2003-September 28, 2004)

Visuals: The words "FEATURE PRESENTATION" appear on a black background.

Technique: A still, digital graphic.

Audio: None.

Edit Section

Bumper (2000-2002)

Visuals: Starting off with the regular Artisan Home Entertainment logo, it suddenly swings around to the other side, revealing it was on a glass rectangle. It then fades to reveal several logos of Artisan owned companies and labels, such as Hallmark Hall of Fame, The Firm, Discovery Channel Video, Family Home Entertainment Kids, Animal Planet Video, Family Home Entertainment, Hallmark Home Entertainment, and TLC Video revolving around on an invisible rack, lowering themselves downwards. The Artisan Home Entertainment logo flips back around on its rectangle, and then positions itself upwards as it reveals the URL "WWW.ARTISANENT.COM", which then shines.

Variant: On VHS releases, there is a variant where the rectangle tilts back up to reveal "FEATURE PRESENTATION" stacked on top of it, staying still and zooming in slightly before it goes to the left.

Technique: CGI.

Audio: Synthesized droning and whooshing sounds. An announcer also says "At Artisan Home Entertainment, there's more than meets the eye. For movie news, videos, DVDs and more, get the picture at www.artisanent.com".

Availability: The VHS version can be found on Made, Dr T. and The Women, The Ninth Gate and reissues of Lock-Up and Total Recall. The regular version can be found mainly on DVDs such as The Tangerine Bear, the Ultimate Edition of Terminator 2: Judgment Day and the Special Edition of Total Recall.

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1st Screen (November 1-15, 1990)

Visuals: On a black background, there is the text:

This tape is the property of
  LIVE Home Video.

If you rented or purchased this
videocassette, please contact the
LIVE Home Video customer service
department at 800-765-5005 between
the hours of 8:30 AM and 5:30 PM P.S.T.
  with the stores name and address
  and we will refund your money.

This material is under copyright and
  any unauthorized duplication is prohibited.

Technique: A still, digital graphic.

Audio: None.

Availability: This was found on the 1990 demo tapes of Total Recall and Short Time, some of the first releases by Live following their switch from IVE.

2nd Screen (November 22, 1990-2006)

Visuals: On a blue gradient background, there is this text in Arial:

PROPERTY OF ARTISAN ENTERTAINMENT

Not for Public Distribution, for
Promotional Use Only. Sale or Rental
of this Cassette is ILLEGAL. If You
have Rented or Purchased this
Cassette, Please Call the MPAA at

1-800-NO-COPYS

All Calls are Confidential.

Variants:

  • Early on, the top text read "PROPERTY OF LIVE ENTERTAINMENT" and the font was different.
  • On DVD screeners, the text is slightly altered to mention a DVD rather than a cassette.
  • On the DVD screener of Jonah: A VeggieTales Movie, the background is solid white, the text is rearranged and in a different font, and the phone number is in red.
  • After Lionsgate acquired Artisan, the company name was changed to read "LIONS GATE ENTERTAINMENT".

Technique: A still, digital graphic.

Audio: None.

Availability: Some Artisan promo tapes that have this include Cleopatra, My 5 Wives, The Minus Man, and High Noon. The "LIONS GATE" variant can be found on the DVD screeners of Danny Deckchair, Shattered, P3K - Pinocchio 3000, and Dude, Where's the Party?. The "LIVE ENTERTAINMENT" variant can be found on the promo tapes of Without Mercy, Joy Ride, The Arrival, and The Substitute.

Edit Section

Screen (June 17, 1997-January 10, 2006)

Visuals: Same as the Canadian Warner Home Video warning scroll, except the background is a black-pink gradient and the text is slightly thinner.

Variant: On the 2003 Extreme Edition DVD of Terminator 2: Judgement Day, the text is in a different font and does not scroll, no French translation is used, and the background differs by disc as well:

  • Disc 1: An orange-black gradient that runs in a different direction
  • Disc 2: The same electric field as the Disc 2 variant of the second warning.

Technique: Computer animation.

Audio: None.

Availability: Seen at the end of all Live and a lot of Artisan DVDs (the exceptions being Sonic Impact, Wai Lana Yoga: Beginners Workout, Made, Novocaine, Critical Mass, Out of Sync, Dummy, Joshua (2002), the original release of The Last Unicorn, Clifford the Big Red Dog volumes, Bluehill Avenue, Santa Fe Stampede, Force of Evil, Flame of Barbary Coast, Mr. Saint Nick, and Farscape: The Peacekeepers War, which only show one warning screen), such as Cutthroat Island, Critical Care, the original releases of The Return of the Pink Panther and Capricorn One, L.A. Story, Basic Instinct, Bad Lieutenant, Dark Command, The Doors, Total Recall, the Substitute series, Terminator 2: Judgement Day - Ultimate Edition, Belly, High Noon, The Stand, Wishmaster, The Center of the World, Cujo, Jesus of Nazareth, Boat Trip, Dracula's Curse, Noah's Ark (1999), Merlin, Pi, Weekend at Bernie's, New Christmas Classics Series, Suicide Kings, Hamburger Hill, Speed Racer: Collector's Edition, Joan of Arc (1999), Startup.com, The Quiet Man, Permanent Midnight, The Langoliers, The Miracle Maker, Lock Up, Greatest Heroes of the Bible, Dr. T and the Women, Indiscreet, The Jazz Singer (1980), Knight Moves, Jason and the Argonauts (2000), The Boys from Brazil, The Grass is Greener, The Running Man, Plenty (1985), Golden Years, The Flying Tigers, Kindred the Embraced, James A. Michener's Texas, Young at Heart, Hard Lessons, Requiem for a Dream, In The Beginning... (2000), Dinotopia, Alice in Wonderland (1999), The 10th Kingdom (2000), Mama Flora's Family, Snow White: The Fairest of Them All, Lonesome Dove collection, Aftershock: Earthquake in New York, Scarlett, Stranded (2002), The Odyssey (1997), The Love Letter, Moby Dick (1998), Drop Dead Fred and others. It was also used on some Trimark/Lionsgate DVDs, such as Milardi, Saw, Redneck Comedy Roundup, The Punisher (2004), The Off Season, High Tension Unrated and the 2005 UMDs of Terminator 2: Judgment Day and High Tension.

Live Entertainment
Artisan Entertainment
Lions Gate Films
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