From the Audiovisual Identity Database, the motion graphics museum
Anglia Television was launched on October 27, 1959 as the ITV franchise holder for the East of England. During its years as an independent station, it was best known for the nature documentary series Survival, as well as the British versions of the game shows Sale of the Century and Gambit. It also owned the animation studio Cosgrove Hall Films from 1993 onwards, and half of HBO subsidiary Citadel Entertainment until 1998.
In 1994, Anglia was bought by Mills & Allen International (later merged with United Newspapers in 1996 to form United News & Media), then by Granada in 2000, and as a result of the Carlton-Granada merger in 2004, ceased to exist as a separate brand.
Visuals: A shadow of a model knight on horseback holding a triangular flag is in the background. "FROM EAST ANGLIA" is displayed on the screen. It then fades out, and a spotlight lights up above the knight. "Anglia" is displayed on the flag in a fancy font. The camera then fades into a close-up shot of the flag, with "PRESENTS" below. The company's original station clock, which survived into their colour era, also featured the knight on the right side of its face.
Trivia: The knight statue was originally commissioned by King William III of the Netherlands for the Falcon Club. It is intended to represent the Black Prince. It was bought by the station's chairman, Lord Townshend after he spotted it in a jeweller's store.
Variants:
Another opening variant exists. There is a shot of the knight from before, with no text overlay. Then, the camera fades to a grey screen, which has the text "Anglia" in the same font as the knight's flag and "IN THE EAST OF ENGLAND PRESENTS" below it (this time, the camera does not fade in to a close-up of the flag, as a result of that).
There was also a version of this logo without the texts, which featured the knight rotating on a turntable before the camera zoomed in on his flag and he stopped rotating. This version was only used as a station identity, and could be seen as a precursor to the company's 4th logo (introduced circa 1981).
Technique: Mostly live-action, with fading effects for the transitions.
Audio: An abridged version of "Alla Hornpipe" from George Frideric Handel's Water Music. This would serve as the company jingle until the introduction of their third logo.
Audio Variant: A recomposed version of the music exists.
2nd ID (October 1, 1970-March 20, 1988)
Visuals:
Station ID: The knight from before is shown rotating clockwise on a turntable on a light blue background. The camera then zooms up to the flag he is holding and he stops rotating.
Accompanying clock ident: On a dark blue background, the knight is seen on the right with a heavy white wash over it, along with an analogue clock on the left with fancy-looking hands. On the bottom is a line with a break containing "Anglia" in a rather distorted recreation. Early on, it had "COLOUR" below the text as well.
Variants:
An early opening ident exists. There is the silver knight from before standing on what appears to be a mountain against a grey sky, facing to the left. The text "Anglia" in the same font as the flag and "PRESENTS" then appears to the left of the knight.
Central Television once recreated the logo with a tinfoil model in 1985 for a Sale of the Century spoof at the start of a Spitting Image episode.
A much longer version of this ident which showed various parts of the knight was shown during start-ups, with the full version of the music included.
A closing logo variant exists for the last shot, appearing on Encore for the Mighty Organ.
Technique: Mostly live-action, with fading effects for the transitions.
Audio: Same as before.
3rd ID (March 21, 1988-November 7, 1999)
Visuals:
Station ID: On a slate background, twelve triangles (five dark blue on the outside and one in the centre, three yellow on the right side, and three white on the inside; the blue one on the left is also larger than the others, and the finished product is supposed to resemble the letter "A") appear on a light blue flag piece-by-piece until the whole logo has appeared and zooms out slightly. "ANGLIA" then fades in below as the flag keeps waving and having parts of it disappear/appear.
Accompanying clock ident: A different slate background is shown having a new clock design, which consists of a dark blue ring and a teal outer ring, white clock hands, and yellow triangles to mark the hours. The "cardinal hours" have the Triforce-like design instead.
Trivia: The logo was designed by Robinson/Lambie-Nairn, who had previously designed the original "blocks" logos for Channel 4 in 1982 and Scottish Television's 3D "thistle" ident in 1985.
Variants:
In the case of a breakdown, the text "We are sorry for the loss of your programme and hope to correct the fault very shortly" would be displayed below the flag.
In 1999, there was also a special version 40th anniversary variant, where the logo was shortened and had a large "40 YEARS" symbol attached to the front of it. The Anglia knight is superimposed onto the left side of the screen, zooming out and rotating counterclockwise before stopping at a comfortable position, and the 1996 break bumper appearing in the top right of the screen, albeit heavily faded.
There might be some text to the side saying "888 (Captions)" (later changed to "Subtitles" starting in May 1999), or "Stereo" that appears during the idents.
Starting in May 1999, the 1998 ITV logo appears at the top left and "Subtitles" appears at the bottom right of the ident.
Technique: Live-action and computer effects.
Audio: A heraldic-style thirteen-note fanfare, culminating in a reverse cymbal crash once all twelve triangles and the company name appear. Composed by Nic Rowley.
Audio Variants:
Occasionally, a re-arranged version of the normal fanfare was also used, but it still culminated in a reverse cymbal crash at the end.
Sometimes, an announcer will accompany it.
4th ID (November 8, 1999-October 27, 2002)
Visuals: A short film plays, which culminates in the appearance of a heart. The heart flashes, which transitions to a blue background with spinning heart panels segmented in three. The 1988 "triforce" symbol appears, with a blue border surrounding the yellow word "ANGLIA", set in Bembo. At the bottom of the border in a blue square are the letters "itv".
Technique: A combination of live-action and computer animation, designed by English & Pockett.
Audio: A tense orchestrated fanfare during the initial short film/logo animation culminating in a 5-note piano fanfare and a dramatic synth fanfare, the ladder plays when the logo is fully formed. The continuity announcements sometimes accompanied the synth fanfare.
Unused Logo
Logo (1989)
Visuals: On a black background, a grey "river" is seen. On top of the river, is the 1988 "triforce" symbol and below it is "ANGLIA" in the Palatino font. The logo then wavers and disperses into the river, and in its place, various images of ITV shows fly by from the right to the left, such as the Elizabeth Tower, a white bird, a basketball player, etc. As these images fly by, the letters "I" and "T", followed by half of the letter "V", fade in one by one. Finally, a vertical triangle appears in place of the other half of the "V", containing three blue and two yellow triangles from the "flag" (with the yellow triangles touching the edge, resulting in them pointing upwards instead of downwards), along with part of the light blue background. The river fades out.
Technique: A mix of live-action and computer animation effects, designed by English Markell Pockett.
Audio: A rather airy synthesized flute theme that culminates in a 5-note trumpet fanfare. Composed by David Dundas as an ITV jingle. The jingle was adopted from the full theme.
Visuals: On a black background, a white silhouette of the Anglia pennant flag is shown with "ANGLIA" in a thinner font. On top and underneath are the words "AN" and "PRODUCTION".
Variant: An opening variant exists, consisting of the normal logo superimposed onto the opening scene of the programme with "PRESENTS" underneath.
Technique: It appears to be a printed card.
Audio: The ending theme of the programme or none.
Availability:
This was only a placeholder logo.
Seen on the earliest Anglia Television original programmes such as its very first production, Introducing Anglia, and Birth of a Regiment.
2nd Logo (1960?-1970)
Visuals: Against a cloudy background, the 1959 Anglia flag is shown with "PRODUCTION" underneath it.
Variant: On A Tribute to Shakespeare: The Unparalleled, the text "AN ABOUT ANGLIA SPECIAL PRESENTATION" appears underneath the flag.
Technique: It appears to be a printed card.
Audio: The ending theme of the programme or none.
Availability:
Seen on Encircled Force, For Those in Peril: The Story of Henry Blogg, and A Tribute to Shakespeare: The Unparalleled.
Some of them are found on the East Anglian Film Archive.
3rd Logo (1966-March 20, 1988)
Visuals:
Opening: Same as the station ID of the era.
Closing: On a blue background, a full shot of the silver knight model is shown standing on a gold horizontal bar. To the left of it is the Anglia logo in gold and "COLOUR PRODUCTION" in a stacked format placed underneath, overlapping with the bottom line.
Variants:
"COLOUR PRODUCTION" may be reworded to "PRESENTATION" (which was seen at the end of movies and imported programmes) or simply "PRODUCTION".
For Anglia's Channel Four-produced programmes, the knight is displayed without the yellow line on its background but with the text of "AN ANGLIA TELEVISION PRODUCTION FOR CHANNEL FOUR" below it.
An early variant features the logo in black and white, the knight model is darker, and the bar is thicker.
On various programmes from the 1970s, the knight is brighter.
A filmed variant also exists, featuring the knight in a brighter tone and the text is also nearly white.
Technique:
Opening: Live-action.
Closing: Originally a printed card. Later, A still, digital graphic.
Audio:
Opening: Same as the station ID of the era.
Closing: The ending theme of the programme or none.
Availability: Seen on programmes by Anglia from the time-period until 1988.
Examples include season 1 of Knightmare, Tales of the Unexpected, Mouthtrap, Survival, Farming Diary, and Bygones, among many others.
The opening variant of this logo was used on all networked programmes by Anglia until ITV abolished frontcaps starting on January 1, 1988.
The opening variant was seen on Survival and Farming Diary episodes from this period.
However, the normal closing logo does not appear on the former show as it would use an in-credit notice instead.
It was also a victim to plastering to either the 2001 Granada "G Without Arrow" logo or the 2013 ITV Studios Global Entertainment logo on Tales of the Unexpected and season 1 of Knightmare.
However, Challenge airings from the 2000s of the latter had this logo intact.
This logo is also preserved on DVD releases of their many TV movies such as Shroud for a Nightingale, Cover Her Face, The Black Tower, among several others.
Several of these programmes, with this logo intact, can be found on BFI Player and the East Anglian Film Archive.
The normal closing logo was also originally seen on the 1987 TV movie Cause Célèbre, although the Talking Pictures TV airings thereof plaster it with the next one instead.
4th Logo (March 21, 1988-2001)
Visuals: On a different slate background than the normal logo, there is a print version of the flag from before, with the text "ANGLIA Production" underneath.
Variants:
Sometimes, a copyright date is seen below.
An animated version exists, where the logo is instead an unmodified version of the 1988 Anglia ident.
A version with the words "ANGLIA TELEVISION Production" below the logo also exists, which is preserved on current prints of Miss Morrison's Ghosts, plastering the previous logo.
"ANGLIA Production" may sometimes be reworded to either "AN ANGLIA PROGRAMME", "ANGLIA PROGRAMME for ITV", "ANGLIA PRESENTATION for ITV" (both with the 1989 ITV logo below from September 1, 1989 until October 4, 1998), or "ANGLIA Production for Channel Four" (for Anglia's Channel Four-produced programmes).
On season 2 of Knightmare, the 1988 Anglia logo appears within the Broadsword Television logo.
On The Prayer For Us All the logo is next to the 1989 TVS logo and underneath it, the text reads "Anglia/TVS Production for ITV" with the 1989 ITV logo below.
In the logo's later years, it was seen within the United Productions logo.
One programme had the logo lack its turquoise background.
On Anglia at 40, "40" is placed on top of the triforce flag and "YEARS" is underneath it.
On Boot Sale Challenge and Round The Coast With Paul Heiney, the URL reading "www.angliatv.com" appears below the "AN ANGLIA PROGRAMME" text.
On Fragile Earth, the logo appears with the text reading "PRODUCED BY OXFORD SCIENTIFIC FILMS IN ASSOCIATION WITH ANGLIA TELEVISION FOR CHANNEL FOUR", which appears below.
Technique: A still, digital graphic. For the animated variant, CGI.
Audio: The ending theme of the programme, none, or a medieval-type fanfare which is different from the ID for the animated version.
Availability: Seen on programmes by Anglia from the time-period until 2001.
Examples include Tales of the Unexpected, Knightmare (beginning with season 2), Fantomcat, Rocky and the Dodos, The Animal Shelf, Fox Busters, The Year of the Seal, Father Christmas and the Missing Reindeer, Boot Sale Challenge, Round the Coast with Paul Heiney, John Wilson's Go Fishing Techniques, The Movie Club and the 1992 TV movie A Dangerous Man: Lawrence After Arabia, among many others.
Survival began using this logo with the episode "Seasons of the Sea" and until "Swamp Gorilla: Mystery of the Magic Marsh".
The animated version was found on some Survival episodes from the period.
This logo was also used to plaster over the previous logo on programmes dating from the late 1970s and early 1980s, such as Science Report, Tales of the Unexpected, and Miss Morrison's Ghosts, among others.
The United Productions variant was seen on Foxbusters and season 3 of Where the Heart Is, and is also seen on the Talking Pictures TV airings of the 2001 TV movie A Line in the Sand.
Seasons 1 and 2 of Where the Heart Is use the standard logo and is also intact on streaming prints of the aforementioned show.
However, the normal logo saw less usage in its later years when it was a subsidiary of United Productions.
Some original programmes otherwise lacked this logo despite Anglia being credited such as Bring Me The Head of Light Entertainment and Touching Evil, respectively.
Like before, it is intact on DVD releases of TV movies like Devices and Desires and Unnatural Causes, among others.
The programme variant with the 1989 ITV logo is also seen at the end of the Crown and Country episode "Sutton Hoo", following the 1995 Ardent Productions logo.
The programme variant with the 1989 ITV logo was also seen on the original airings of the UK talk show Vanessa from 1997 to 1998, following the 1997 Universal Television Enterprises placeholder logo.
The production variant with the 1987 copyright notice also plasters the previous one on the Talking Pictures TV airings of the 1987 TV movie "Cause Célèbre.
5th Logo (2001-October 31, 2004)
Visuals: On a purple room space filled by shadow copies of the 1988 Anglia Triforce symbol, and the square has the white 1988 Anglia Triforce logo inside. Under it is "An Anglia Television Production" in white.
On 911: The Firefighters Story, the text underneath changes and now reads "An Anglia Television Production for Channel 5 in association with Granada International".
However, on reprints of the aforementioned documentary such as an April 2023 airing on Virgin Media Three, the text is instead reworded to "An Anglia Television Production In Association With Channel 5 & Granada International" instead, and the copyright notice is also changed from 2003 to 2002.
On Demolition Day, this logo shares the screen with the 1999 Channel 4 "Square" logo, which appears on the right.
On Maybe Baby, this logo shares the screen with the Discovery Networks Europe logo, and the text also reads "An Anglia Television Production in association with Discovery Networks Europe".
Technique: A still, digital graphic.
Audio: The ending theme of the programme or none.
Availability: Seen on programmes by Anglia from the time period until 2004.
Examples include 911: The Firefighters Story and Demolition Day, among others.
It also appears at the end of The Trisha Goddard Show.
ITV Anglia Productions
1st Logo (February 2, 2004-January 15, 2006)
Visuals: Set on the same outlined square-full blue background from other ITV franchise logos from 2004, the 2004 ITV Anglia logo is shown on top of "An ITV Production".
Variants:
On the Upstairs Downstairs episode "At Hinchingbrooke House", the 2004 ITV Anglia logo shares the screen with the Imago Productions logo with the words "An Imago Production for ITV" appearing below.
On Time Trail, the logo shares the screen with the October Films (UK) logo.
Technique: A still, digital graphic.
Audio: The ending theme of the programme or none.
Availability: Only seen on original airings of The Price of Fish and Upstairs Downstairs.
2nd Logo (October 27, 2009)
Visuals: Similar to the closing variant of the 1966 logo, however it has been remade with some changes. The background is now a blue gradient, the Anglia logo has been replaced with the 2006 ITV1 logo in yellow (although the Anglia logo can still be seen on the flag), "PRODUCTION" is also in a different font, and the knight (which is still on the right) has a shinier look.
Technique: A still, digital graphic.
Audio: The ending theme of the programme, which is a reorchestration of the original Anglia Television theme.
Availability: Only seen on the October 27, 2009 edition of ITV Anglia Tonight, which was a special edition meant to celebrate Anglia's 50th birthday.
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1st Bumper (1988-1997, 1999)
Visuals: On a black background, there is the Anglia logo, with the triangles wiping and making the figure disappear.
Variant: During the 40th Anniversary in 1999, a special variant of this was used
Technique: 2D computer animation.
Audio: None.
2nd Bumper (1997-1999)
Visuals: On a purple background, there is the Anglia wordmark that flips into the symbol.
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