Amrit Kala Mandir

From the Audiovisual Identity Database, the motion graphics museum

Amrit Kala Mandir was a Hindi-language film company from India. It was the production company of Amrit Jaiswal.

Logo (November 5, 1965-July 14, 1970)

Visuals: There is a drawing of a long cobra with a baby above a blanket (some parts cover it) staring into a spotlight that comes in from the upper right part of the logo. They are in a wooden or glass cube. The name of the company doesn't appear. The screen then fades to black.

Trivia: The actual concept of the logo is not about the baby being kidnapped by the cobra. The logo itself is about protection, as said by the announcer. Either way, most Indians would actually interpret it as the cobra taking care of the baby (or possibly raising it); however, the unintentional disturbing nature has given it a controversial reputation among some other Indians.

Variant: On Be Gunah, there's an opening transition where a circle zooms in and reveals the logo. The logo is also darker, and very hard to see. It also has a closing transition which has the circle zoom out, ending the logo.

Technique: A still, painted image filmed by a cameraman.

Audio: A male announcer loudly quoting a Hindi doha from the Sufi saint Kabir: "जाको राखे साइयां मार सके ना कोय, बाल न बांका कर सके जो जग बैरी होवे", and a heroic military tune made by a trumpet playing after a few seconds. In Tarzan and King Kong, a calming and quiet tune is played instead.

Availability

Edit Table

Media Title Date(s) of Release Additional Note(s)
Tarzan and King Kong
November 5, 1965
First appearance
Rustam Kaun
1966
 
Woh Koi Aur Hoga
December 15, 1967
 
Be Gunah
July 14, 1970
Last appearance


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