Know every member, not just their next booking.
A single member record built from real bookings, with leads, tasks, and WhatsApp conversations alongside it, so your team always has the full picture.
You know your regulars by face. You do not know them by numbers.
Who has not been in for a month? Who booked once and never came back? Which of your best customers has gone quiet? Most clubs cannot answer without digging through a spreadsheet, so the follow-up never happens.
Playgeko builds a record for every player automatically from their bookings, then shows your team who to contact and why.
From first message to loyal regular
Member records that build themselves
Every booking updates the player’s record: total bookings, total spend, first booking, last booking, and when you last contacted them. A history tab lists every booking and its payment status, and activity notes keep calls and conversations in one place.
A shared WhatsApp inbox
Connect your club’s own WhatsApp number. Inbound messages are matched to the right club and linked to an existing contact or lead. If the sender is new, Playgeko creates a lead so nothing is lost. Staff can claim a conversation, reply from the inbox, and see unread counts.
A lead pipeline for new enquiries
Track a lead from new to contacted, qualified, and won or lost, with the source (walk-in, phone, website, referral, social, or event), an owner, and notes. When a lead is ready, convert it to a member record in one step.
Segments that tell you who to call
Filter your members by who has not booked in 30 days, who booked once and never returned, VIPs who have gone quiet, active regulars, and who has not been contacted in a month. You set what counts as a VIP for your club, by spend or number of bookings.
Lifecycle stages with a suggested next step
Each member sits in a stage: new lead, first booking, one-and-done, active regular, at risk, win-back, churned, VIP, or VIP cooling off. Each stage comes with a suggested action, so the front desk knows what to do next.
Tasks, reminders, and a daily digest
Assign follow-ups to staff with a due date and priority. Assignees get notified, overdue tasks are flagged, and every morning each team member receives a digest of what is due today and what is overdue. Birthdays this week are surfaced with a ready-made WhatsApp greeting.
Organizations for corporate and academy accounts
Group players under a company, academy, or school. See their combined bookings and spend, and run follow-up sequences at the organization level.
Bring your existing list with you
Import your customers and organizations from a CSV. Playgeko shows a preview of what will be added, updated, or skipped, and flags problems like missing phone numbers or duplicates before anything changes. You can export the same data at any time.
Monday morning at the front desk
Here is what a day looks like when your records tell you where to spend your time.
- 8:00 am
The daily digest arrives: three follow-up tasks due today, one overdue. Two are renewal conversations, and one is a corporate account to call.
- 9:15 am
A WhatsApp message comes in from a number you do not recognise, asking about weekday evening slots. It appears in the shared inbox as a new lead.
- 9:20 am
A colleague claims the conversation and replies. When the player books, their lead converts into a member record.
- 11:00 am
You open the “VIP cooling off” segment. Four of your best customers have not booked in two weeks. You assign yourself a task to call each one.
Who it helps
Owners
See which members are your best, who is slipping away, and how each team member is performing on follow-up.
Staff
Know who to call and what to say. Every conversation, note, and booking sits on one screen.
Players
Get a faster, more personal reply, because your team has the context before they answer.
Up and running in three steps
- Step 1
Import your list
Upload a CSV of your customers, or just start taking bookings and let records build themselves.
- Step 2
Connect WhatsApp
Link your club’s number so enquiries land in the shared inbox.
- Step 3
Work your segments
Use the daily digest and segments to decide who to follow up with each day.
CRM, the lead pipeline, and the WhatsApp inbox are part of the Professional plan.
Works with the rest of Playgeko
The member record is where booking, coaching, and messaging meet. Bookings build it, coaching packages show on it, and follow-up sequences use it.
WhatsApp Inbox
Connect your club’s own WhatsApp number, and every message lands in a shared inbox, matched to the right member or turned into a new lead.
Coaching & Packages
Coach schedules, prices, and prepaid packages in one place, with each lesson booking the court and the coach together.
CRM Automations & Follow-ups
Build a sequence once, and Playgeko creates the tasks and sends the messages on schedule, so no new member or renewal goes quiet.
Questions clubs ask
Do I have to enter members by hand?
No. A member record is created from a player’s bookings, and you can also import a CSV or convert a lead. Spend, booking count, and first and last booking dates update automatically.
Can I use my own WhatsApp number?
Yes. Your club connects its own number through Meta’s sign-up flow. Messages are routed to your club only, and replies can be sent from the shared inbox. Replies are free-form text and follow WhatsApp’s 24-hour customer reply window.
What counts as a VIP?
You decide. Set a spend threshold and a booking-count threshold for your club, and members above either one are treated as VIPs.
Can I import my existing members?
Yes. Import customers and organizations from a CSV. You get a preview before anything is saved, and the same format works for exporting your data. Booking history is not imported, because it builds up as bookings are made in Playgeko.
Can staff see everything?
Staff can work with contacts, tasks, and the inbox. Importing, exporting, sequences, and staff reporting are limited to admins and owners.