Abstract
This study investigates the revival of traditional embroidery crafts within the context of sustainability, addressing a critical gap in the existing literature. Employing a hybrid methodology that integrates the PRISMA framework and systematic literature review with bibliometric analysis via VOSviewer software, we meticulously examine 4379 papers published from 2004 to 2024 in the Scopus database. Our analysis reveals four distinct clusters through co-word analysis, each illuminating different dimensions of embroidery craft revival. We synthesize these findings to identify key themes and develop actionable propositions that inform best practices for enhancing sustainability in this artisanal domain. The results underscore a significant need for more research focused on practice-led approaches, emphasizing the importance of integrating contemporary methodologies with traditional techniques. By offering recommendations to bolster the existing knowledge framework, this paper aims to contribute to the sustainable revitalization of embroidery crafts, fostering greater cultural appreciation and economic viability for artisans worldwide.
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1 Introduction
The present study addresses a significant gap in the existing literature by exploring the relevance of traditional embroidery crafts within the framework of sustainability. It has been discovered that their help lies in sustainable innovation to preserve traditional crafts, just as blockchain technology depends on infrastructure adaptation [1]. A growing trend can be identified wherein young consumers now exhibit interest in artisan crafts in embroidery, but there remains some reluctance to purchase handcrafted garments. This could be symbolic of a larger sacrifice on the part of the consumer for consideration as to what the value of handcrafted clothing actually is; hence, the puzzle put forth by it becomes such an insurmountable hindrance in consumer purchase decisions Simultaneously, demographic changes around the globe are posing as challenges as well as opportunities for governments, policymakers, and stakeholders. Economic consequences of great magnitude posed by the demographic dividend have been studied widely. The literature regarding demographic dividend’s role in economic growth or development remains voluminous, yet the appetite for more comprehensive reviews, especially employing bibliometric and meta-analysis methods, remains robust. Although there are many factors from which demographic dividends may be derived, this analysis focuses primarily on age characteristics and their influence on economic growth as opposed to other economic variables, such as savings or labor force dynamics [2]. For collaborative improvement leading to long-term viability in digital finance, cooperative networks’ role in craft preservation is similar to the necessity of interoperability [1]. The advent of mass production has fostered wares directed toward consumers that often ignore the significant degree of culture and experiences converged in artisanal product development in which traditional crafts are going down the lane of decline [3]. In this context, preserving and safeguarding traditional heritage crafts is tantamount to a nagging issue, quite concernful to the artisanal community. Sustaining these practices is neither a challenge nor an end in itself but needs to be conceptualized by the art of revival. Both availing such revival efforts lead artisans to get this sustainable outpost for themselves and their novel products [4]. When they first articulated the necessity of a blockchain-based ledger to improve banking access rather than exclude it (Author, Year), they compared it to the importance of a digital mainstream that artisans need to tap into to reach out to tomorrow’s market.
In fact, embroidery functions like an expressive medium, creating a connection between humans and objects, upholding cultural heritage, and eliciting emotions [5]. So for this paper, we have learned through keyword analysis that the revival of embroidery craft is suited to what may be termed, after its founder Betsy Greer-a theory of craftivism. Greer defines craftivism as the union of activism and craft, professing the cultural change craft as a medium of expressing pro-heavily endorsed beliefs across our social, political, and environmental divides. In as much as craftivism can sound trivial, it contains immense political and emotional weight, all of which have to do with ethical consumption [6]. The revival of embroidery as a craft reiterates the essence of diversity within the craft community, lending credence to the positive ethos inherent in craftivism. Occupational Therapists engage more and more, with challenges at grassroots sustainable craft throughout the world, thus enabling cultural practice as a vital tool for substantial social change impacting the global presence of traditional crafts [7]. This framework places the resurgence of embroidery within the broader context of social and cultural dynamics necessary for environmental sustainability and economic growth in the handicraft sector. Thus, the preservation of traditional cultural knowledge is paramount in this regard [8]. There seems to be plenty of investigation into the sustainability of craft practices and their integration; however, there remains a gap in peer-reviewed literature specifically tackling strategies and techniques for the revival of traditional embroidery. This paper intends to fill the gap by discussing craftivism as a revival strategy in a theoretical framework, analyzing the research paper patterns published on that topic. The systematic literature review and bibliometric analysis ensure that transparency and academic integrity are built into the study. This contributes to building a foundational reference for research into the revival of embroidery.
1.1 Objective
To synthesize existing research of the Scopus database, identify gaps, uncover emerging trends, and provide a solid foundation for further research.
To Conduct a systematic literature review for comprehensively understanding the landscape of Embroidery craft revival for its sustainability, the primary method involved keyword synthesis.
Q. 1 What is the present state of knowledge in terms of the embroidery craft and its revival?
Q.2- What are the methods we can use for the sustainability and revival of embroidery craft?
1.2 Methodology
This is a hybrid study, where different means have been employed to filter the data and obtain transparent results in understanding the pattern of published papers on the Scopus database for traditional embroidery revival and how essential approaches can be employed for the revival. A hybrid methodology integrating systematic review and bibliometric analysis has provided a valuable tool to map research trends, such as those aimed at understanding the revival of traditional embroidery. The method instituted in this study possesses three important features: the study followed the PRISMA approach, a systematic literature review, and bibliometric analysis using VOSviewer software.
The PRISMA Framework involves adopting the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines to allow a rigorous review supported by a transparent approach to the literature review and synthesis. This stage was a systematized analysis of the literature and incorporated the insights generated from a bibliometric analysis to characterize the selected articles qualitatively. It entailed a detailed exploration of identified clusters together with what they mean with reference to sustainability strategies in traditional embroidery [9].
Systematic Literature Review: The systematic literature review was conducted to allow exhaustive insight into traditional embroidery revival. The systematic and iterative approach for content analysis included both inductive and deductive strategies. The selected articles were coded into predefined categories culled from existing literature on sustainability, such as environmental, social, and economic aspects. The method used for coding was to read the text carefully to highlight the relevant sections and allocate them to the categories. Common approaches and variations in different studies were identified [2]. It built a comprehensive understanding of the sustainability strategies employed in traditional embroidery and the final categorization based on the approaches found in the literature.
Bibliometric analysis is used to analyze any existing literature via various statistical and mathematical methods, which helps to measure and assess the impact and contributions of related research from different disciplines. The method here ranks higher than the peer-reviewed one because it saves time and cost [10, 11].
Co-occurrence Analysis: It can provide bibliometric analysis on the Scopus databases for data filtering which gives intellectual and conceptual insights into the field. In the present study, co-word analysis was used to quantitatively analyze publication data, systematically retrieve relevant literature, and assess and synthesize findings on the revival of traditional embroidery.
The present study therefore aims at using these methods to enhance the understanding of traditional embroidery and identify the key strategies which shall enable working for its revival. Moreover, it is recommended that future research prioritize direct empirical investigations to show support for craft sustaining policies alongside akin regulatory regimes facilitating technology adoption [1].
1.3 Database selection and search criteria
In this study, we comprehensively reviewed 4379 publications from the Scopus database from the years 2004 to 2024, where the focus was on the issue of the renaissance of traditional embroidery crafts. The aim of this particular study was to seek and analyze the patterns and arguments of how specialized databases like Scopus and Web of Science deal with this small area of scholarship. In the beginning, a pre-search in Scopus returned 8782 papers and the same search in Web of Science returned 18,702 papers with a foreseen overlap percent of 50–60%. Taking this into account, we chose to go ahead with Scopus as the primary database for our research.
1.4 Selection of keywords, inclusion and exclusion criteria and the filtering process
In order to narrow the field and make search specific and relevant a number of word combinations were attempted. Through subsequent searches, the focus was reduced to two terms: “Embroidery” and “Embroidery Revival.” These keywords were then searched in conjunction with filters targeting TITLE-ABS-KEY (Title, Abstract, and Keywords). The systematic applying of various filters led to a set of 47 papers which were selected and reported on in the context of the thematic bibliometric and content analysis.
1.5 Content analysis and state-of-the-art review
To uphold transparency, quality, and reproducibility, a rigorous manual content analysis was undertaken. This step allowed us to comprehensively identify the state-of-the-art literature related to embroidery revival, highlighting thematic trends, research gaps, and innovative practices in the field.
1.6 Descriptive bibliometric analysis
A detailed descriptive analysis of the selected publications was conducted to provide deeper insights into the dataset:
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1.
Year-wise Distribution
The year-wise distribution revealed the progression of scholarly interest in embroidery revival. The trend analysis indicated that publications in this domain increased significantly post-2015, reflecting a growing global emphasis on craft sustainability and heritage preservation. Peaks were observed in 2018 and 2022, corresponding to broader academic interest in cultural heritage studies.
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2.
Journal-wise Distribution
The 47 articles appeared in a variety of journals with many of them being in the areas of craft, design, textile studies, and sustainability. Such journals as Textile History, International Journal of Fashion Studies, and Sustainability also stood out, citing multi disciplinary approaches to the topic.
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3.
Country-wise Distribution
The geographical origin of the publications presented some interesting angles, especially in countries with rich embroidery traditions and those with ongoing embroidery revival efforts. Primary contributors included:
China: Emphasized on heritage crafts and its adoption in current fashion.
India: With numerous traditional embroidery styles such as Chikankari, Kantha and Zardozi in the country.
United Kingdom and United States: Managed to contribute through research focusing on heritage protection and cultural politics. These findings demonstrate international concern on the need to protect culture yet make it usefultoday.
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4.
Method-wise Distribution
Although the chosen articles’ methodological approaches varied greatly, there was a clear preference for qualitative techniques:
Ethnographic research, artist interviews, and case studies are the mainstays of qualitative research.
Quantitative analysis is used to find trends and statistically assess the effects of policies or the market.
Mixed Methods provides comprehensive insights into craft revival activities, bibliometric analysis and fieldwork were combined.
Important developments in embroidery revival study are highlighted by the descriptive analysis, such as the recent increase in academic interest, the importance of multidisciplinary methods, and the worldwide scope of the topic. In addition to determining the current state of the art in needlework revival, this bibliometric analysis lays the groundwork for further research projects that will fill in knowledge gaps and promote creativity in the sustainability of traditional crafts.
2 Results and discussion
Thematic map: A thematic map was produced in Fig. 1 using VOSviewer in order to pinpoint the primary themes, research patterns, and new subjects found in the chosen articles. A bibliographic data file taken from Scopus was used for the analysis. With a minimum occurrence requirement of three, terms were chosen using the complete counting approach from the title and abstract fields. 180 of the 1876 words that were found satisfied the requirements and were used in the final analysis. These words were organized into nine different clusters, with a total link strength of 21,219 between them. The clusters’ total strength was 4744 The linkages and clusters among important concepts are graphically represented by this thematic mapping, which offers important insights into areas of focus and gaps in the literature. Although artist, work, embroidery, community, cultural identity, and research are important rising subjects, the mapping also shows a dearth of investigation in integrative approaches and innovations with a sustainability focus, offering prospects for further study.
Thematic map illustrating primary themes, research patterns, and emerging topics identified through co-word analysis using VOSviewer (Singh, Madhuri)
Co-occurrence: Co-occurrence is conducted in Fig. 2 to analyze co-word analysis to understand the relation between identified keywords for 47 articles related to embroidery craft revival, which is a Quantitative Technique to find the connection between terms and Keywords. The total strength of all keywords with co-occurrence is calculated in Fig. 3, and taking a minimum number of occurrences of a keyword -2 out of 274 keywords, 25 meet the threshold. After analyzing the results, we identified 4 major clusters. we have generated after decoding the cluster. Then, through analysis, we have developed a Proposition as a solution.
Co-occurrence analysis of keywords and thematic clusters related to the revival of embroidery craft. (Singh Madhuri)
PRISMA Framework for the Identification of Restoration Studies (Singh Madhuri)
The analysis reveals several interrelated themes that are important for reviving the embroidery craft. The first cluster highlights the importance of cultural heritage preservation and UNESCO guidelines; it proposes incorporating documentation, digitalization, and technological innovation to achieve successful revival strategies. This is vital to the continued sustainability of practices entrenched in tradition. The second cluster foregrounds resilience, especially concerning challenges such as COVID-19, while calling for the detection of issues and the support of archival studies, to contextualize revival strategies. A distinctive exhibit of the theme of creativity poses as a mechanism in embroidery revival, outlining the significance of ways of working together, workshops, and the development of creative products that portray women’s artistic expression. Moreover, the theory of craftivism unveils such things as community involvement and craft upliftment’s political considerations, advocating that facilities be maintained with an agenda of support for women artisans. Overall, this could be settled together as multi-faceted ways of reviving embroidery where cultural preservation, innovation practices, and community empowerment drive a sustainable future for the otherwise dying craft.
3 Discussion of PROPOSITION taken from Table 1
3.1 Revival of embroidery through cultural heritage preservation empowerment, documentation, digitalization, and technological innovation
Zhang et al. conducted a pilot study to create an automatic generation method for embroidered sketches using CorelDRAW software. Users can actively participate in the design process because to the system’s incorporation of multiple techniques, including color recognition, texture filling, and color filling. This creative method adds a new dimension to embroidered design by bridging the gap between technology and traditional workmanship [12]. Mendonça et al. concentrated on the Azorean tradition and cultural importance of straw embroidery. They used ethnographic research as part of their methodology to record the community, craftspeople, and their experiences, knowledge, and methods. The development of needlework as a representation of regional identity and customs was further explored through historical analysis. Its relevance in design development was demonstrated by the exploration of the utilization of flora species for needlework. In order to ensure that straw embroidery is appreciated and continued for future generations, this activity is a substantial effort to conserve it through careful documenting and dissemination [13]. Chomitzky researches how, in contemporary circumstances, cultural customs and artifacts serve as manifestations of cultural identity and crisis-reaction mechanisms. During the epidemic, a digital study was carried out in Ukraine and its Canadian diaspora, using observations and interviews to look at the rise of fashion trends and cultural embroidery, especially the embroidered mask. This material culture approach demonstrates how traditional crafts maintain their cultural importance while adjusting to modern difficulties [14]. In order to conserve and revitalize the She costume and Quanzhou traditional needlework craft, Yan and Li employed scientific and statistical techniques, like as SPSS and AMOS software. In order to highlight the significance of incorporating cultural heritage into intangible cultural preservation initiatives, their research included case studies and analyses. They came to the conclusion that maintaining cultural heritage requires self-management, practical innovation, and sustainable education. To maintain the craft’s survival, local governments and communities must also create regulations and expand their duties and responsibilities [15]. Through the lenses of Tracy Chevalier’s 2019 book A Single Thread, García Navarro explores the themes of emotional healing, craft resurrection, and resilience. The focus of the book is on women’s tenacity and the resurgence of bell and needlework crafts as coping mechanisms and strategies for overcoming social obstacles. Navarro emphasizes how craft activities may be useful tools for personal and collective development, converting age-old methods into significant channels for expressing emotions and maintaining cultural traditions [16]. Pérez-Bustos uses a qualitative ethnographic study to investigate the connection between engineering design and calado needlework. Through experiments, the project investigates how stories of embodied, domestic learning and gendered invisibility are woven into calado embroidery methods, in which fabric is unraveled and restored through weaving. The results show how engineers’ conceptions about the craft’s design and environment are influenced by these ancient activities [17].
Lydia Maria Arantes’s personal project is an anthology project that explores the significance of embroidery in culture and legacy. With an emphasis on its applicability both during and outside of emergencies, she created a do-it-yourself needlework class for pupils. According to the study’s findings, incorporating craft practices within the curriculum can enhance students’ knowledge of anthropology and cultural studies within European ethnology while preserving cultural legacy and identity [18]. Kazlacheva et al. use digital photography to analyze the shape, color, and texture of traditional folk clothes in order to digitize Bulgarian folklore heritage. In contemporary design, sophisticated analytical techniques such as PCA and classification algorithms are used to assess accuracy and pinpoint useful applications. Scholars, artists, cultural organizations, and the general public all gain from this work’s promotion of the sustainable use of embroidery elements and its enhancement of awareness of cultural heritage [19]. Jõeste explores the development of embroidered gloves in Estonia using an autoethnographic approach and the TCUSM (Technique-Concept-Utility-Structure-Material) technique. This study presents a comparative investigation of the methods, ideas, and structures of traditional and modern gloves. The results demonstrate how careful modernization can conserve cultural heritage by highlighting how innovation can maintain traditional crafts while refuting the idea that crafts are only based upon tradition [20]. Anderson explores the significance of embroidery in the life and writings of American poet Hilda Doolittle (H.D.), who utilized needlework as a creative and emotional outlet during the war. The study emphasizes the cultural and therapeutic value of craft practices by examining the historical background of embroidery and its incorporation into poetry. This piece highlights the ability of craft to promote mental health, social healing, and cultural preservation, demonstrating how writing and the arts may connect customs with individual and collective development [21].
3.2 Revival of embroidery through preservation embroidery craft by policymaking and guideline implementation
Yan et al. used a qualitative methodology, including field surveys, interviews, and craft analysis in the initial stage. To acquire a better understanding, they employed statistical analysis utilizing SPSS software and questionnaires in the second phase. This study adheres to UNESCO requirements for education indicators under SDG4 and uses a framework of local informal education-based approaches. By documenting skill growth, knowledge revival, and preservation initiatives, the main goal is to revive the cultural legacy of crafts [22].
Dalles Maréchal worked in Northeast China, where the Chinese government and UNESCO worked together to preserve the traditional Hezhe craft, a distinctive artifact made from fish skin that is thought to be a sign of protection from evil. This project demonstrates how UNESCO’s cultural policies and regional customs interact, demonstrating how these policies can have a big impact on a social group’s material culture. The research demonstrates how cultural preservation initiatives can create new objects and support traditional industries by fusing traditional needlework with modern embroidery [23].
3.3 Revival of embroidery through problem identification
Fakhriati F and Erman E conduct an ethnographic study in Indonesia that combines qualitative research and a survey of the literature to investigate socioeconomic activities, community views on embroidery as cultural legacy, and the dynamics of the informal sector. This study, which was carried out during the COVID-19 epidemic in the village communities of Balai Gurah, West Sumatra, and Garot, Aceh, demonstrates the needlework craft’s tenacity in these unorganized areas and provides insightful information about how to preserve and adapt it during trying times. [24]. Rani S, Jining D, and Shah D’s study combines a survey of the literature with an examination of artistic techniques and mediums, as well as qualitative approaches and case studies of autobiographical artists. Through modern methods that incorporate traditional needlework and textile techniques, it explores the feminist expressions of female artists who are confronting the male-dominated culture. The results draw attention to the difficulties these women encounter and the potent protest and self-expression that their art provides [25]. Zhang L et al. conducted anthropological research in Suzhou, China, with the goal of revitalizing traditional Suzhou needlework. The study shows that revitalizing Suzhou embroidery can have a good effect on public places and cultural development through observation, field surveys, interviews, and cultural analysis. The study highlights how preserving this legacy might sustain historical customs and fortify cultural identity [26].
Chao J. examines the Chinese Pavilions at the 2017 Venice Biennale using a qualitative method. The study investigates the ways in which combining traditional and new features might support cultural heritage. The study emphasizes the value of maintaining cultural practices to improve a nation’s reputation and influence internationally by looking at artifacts and drawing on historical customs [27]. Nordenstam A and Wiktorin MW are interested in the resurgence of comic art in Sweden through embroidery. Through feminist comics by artists like Sara Granér, Lotta Sjöberg, and Åsa Grennvall/Schagerström, the research explores the craftivism movement. Research on the use of needlework as a feminist expression medium reveals how these embroidered works of art address societal issues, political concerns, and gender inequality, making embroidery a potent instrument for activism [28]. Jabeen S et al. conducted an ethnographic study in Pakistan using a snowball sampling method to examine the issues faced by 480 women artisans from six locations. The study investigates topics such household decision-making, social well-being, economic dependency, and the effects of government and non-governmental organization development programs using demographic data and interviews. According to the research, resolving these issues can greatly increase rural women’s capacity for productivity in the handicraft industry [29]. McGovern A. and Barnes C. examine modern knitting, embroidery, and sewing techniques from a craftivism perspective. The study explores moral dilemmas and social inequalities worldwide and comes to the conclusion that craftivism is essential to bringing attention to and promoting social change in the fashion and craft sectors. The study highlights the potential of craftivism to question established norms and promote justice by examining the recurrence of these movements [30] Tuckett S. examines the resurgence of Ayrshire embroidery, a 19th-century southwest Scottish craft, in the study "Needle Crusaders." In order to determine the causes of the craft’s collapse, the study looks at its rise and fall, concentrating on historical records such as census and policy papers. According to the findings, revitalizing women’s entrepreneurship and advancing the needlework sector in the area may be possible by addressing these historical causes [31]. A M and C B describe touch-oriented investigations in the needlework art in an experimental study. The researchers investigate how sensitivity and tactile interaction with materials might spur creativity and alternative art techniques, especially during uncertain times, through observation and interviews. In addition to encouraging new kinds of creative interaction within the artisanal community, the study emphasizes how such practices might improve embroidery’s expressive potential [32]. Kuldova T. conducted ethnographic research using a case study approach in which she observed the artisanal community, vendors, NGO stakeholders, and others in order to learn about price quality, dynamics, manufacturing steps, and processes, as well as the community’s perception of social inequality and the opulent embroidery of Lucknow. The findings highlight the issue of low wages in this segment and the intricate relationship between people’s benefits, financial situation, and cultural norms [33].
3.4 The revival of embroidery through analysis of archival studies
A YD, Yi X, Wang Q, Yan WP, and Guo YL’s study examines the Chinese community through a spatial analysis based on a heritage value analysis of Chiang costumes. The results show that Chiang embroidery, which represents a richer cultural history than Shibi embroidery, is the most important component of the outfit. Natural elements like precipitation, temperature elevation, and practical influences are blamed for this. Important cultural heritage data is preserved because to this educational study [34].
An ethnographic qualitative study by Cheung AM, Solazzo C, and Tsui W examines the embroidery of traditional Chinese children’s hats using metal threads and ornamental elements. To restore artisanal processes through sampling, the methodology entails choosing items and analyzing craftsmanship from a conservation standpoint. The significance of maintaining these age-old methods is highlighted by this study [35]. Kuang Y and Cui R examine archeological proof of geometric designs found in Silk Road embroidered fabrics, particularly those from the Han and Tang dynasties (2nd C BC–early 9th C AD). According to the study’s findings, these geometric patterns—which include triangles, chevrons, and diamonds—are more common in northwest China than in central China. The study supports the resurgence of embroidered crafts and their long-term incorporation into contemporary activities by emphasizing the historical significance of these designs [36]. Van der Merwe R. analyzes an embroidery project based on narratives from the Mogalakwena Craft Art Development Foundation in South Africa using a qualitative methodology that includes artisanal interviews, observations, and case studies. The impact of South African craftsmen’ labor on social inclusion and cultural representation is examined, and their voices are amplified, through this archive endeavor. According to the results, the project promotes social development, empowers marginalized populations, and fights social disadvantages [37] Erlendsson GÞ and Kristjánsdóttir S. use needlework as a communication medium in their qualitative approach. They examine the embroidery of an antependium from the medieval Icelandic church of Svalbarðsströnd, raising questions about its provenance and importance. The study challenges preconceived notions and provides fresh perspectives on the historical and cultural relevance of Icelandic needlework, bolstered by contextual analysis and comparison with the historical surrounds of Ólöf the Rich [38]. Barrett TH. performs a qualitative examination of needlework text patterns on Buddhist items from the 7th to ninth centuries. A lexical analysis of the embroidered text is part of the process, as does tracking the relationship between male writers and female embroiderers who are related by family. Only a small number of authors contributed to the writings, which makes them difficult to read and calls for more research to gain a deeper knowledge of how this trade is preserved and passed down [39]. Kuang Y’s qualitative study explores the evolution of embroidered stitching skills along the Silk Road in northwest China throughout the Han and Tang dynasties (206 BC–907 AD). This study shows how historical embroidery methods changed throughout time by tracking the evolution of these techniques and their geographic spread through the analysis of archeological evidence. The research advances our knowledge of embroidery’s historical foundations and helps to preserve and resurrect these antiquated methods for upcoming generations. [40]. Wargula C investigates the historical and cultural relevance of stitching among Japanese women participating in Buddhist rites throughout the Middle Ages in a qualitative study. The study emphasizes the craft’s materiality above its iconographic significance by concentrating on Buddhist pictures that are hair-embroidered. Through an analysis of these activities, the study highlights how stitching empowers women by offering a space for agency and spiritual expression within the ritual setting. This investigation of women’s embroidery-based devotional practices provides important new information about the cultural significance and maintenance of this distinctive craft tradition [41].
Huang Y and Cui R. examine archeological evidence once more, this time concentrating on animal patterns (flowers, butterflies, and animals) on Silk Road embroidered textiles from the Han and Tang periods. The research contributes to a better comprehension of these patterns’ historical and cultural origins by illuminating their great diversity and cultural relevance [42]. Michael MA. uses archival investigations, sample analysis, and historical research to investigate embroidery’s processes and techniques. He examines the opus Anglicanum technique in its prime (c. 1200–1400) in his case study on the orphrey connected to the Daroca Cope in Madrid. The study highlights the importance of conserving these cultural resources as part of European history by demonstrating the cultural interdependence between English visual painters and the craftswomen and men who created these fabrics [43]. McBrinn J. investigates gay pastimes, recording historical and archival evidence of male needlework on display in interwar shows. By demonstrating that sexuality is not a barrier to art, the study reinterprets the parameters of produced art. Exhibitions and marketing are two ways to preserve craft and guarantee its ongoing relevance [44].
Brooks MM. investigates women’s household embroidery in 17th-century England using historical archaeology and an object-based evidence strategy. The study offers fresh insights on the revival of embroidery and its capacity to reassess social status and intelligence by examining these artifacts through the “lens of curiosity,” which reveals that feminine curiosity is similar to the masculine curiosity project [45]. Yan L. and Bian X. use a historiographic technique to study Eileen Chang’s Qing dynasty fashion evaluations in “Geng Yi Ji.” By exposing Qing-period fashion trends and their role in the advancement of craft, the study reveals the cultural and historical relevance of embroidery techniques [46].
Davidson P and King P undertake a qualitative study of fetter near vestments, a set of liturgical garments consisting of a chasuble and two dalmatics. Through thorough historical research of these fabrics, the study examines the embroidery’s merger of Turkish and European artistry, making a vital contribution to the preservation of cultural heritage [47].
3.5 Revival of embroidery through collaboration, workshops, and creative product development as an expression of women’s creativity
This is a qualitative study by Kalaw-Adalla K with an ethnographic approach, which is focused on interviewing, conducting workshops, and analyzing the artisanal Community of Lumban hand embroidery to find loopholes in the embroidery sector, such as dominancy and artisanal problems. However, it also presents the bright side of embroidery craft. This reveals that women artisans are using embroidery as a tool for social and societal development while creating their identity through it [48]. Schmahmann B works on this commissioned project in which 14 artworks from Mapula embroidery are being developed. This is indirectly a great initiative to spread awareness among artisans about the current scenario, stimulating their creativity through experiments. All these factors contribute to the sustainability and growth of this embroidery craft [49]. Kara-Vasylieva et al. investigate Ukraine in the twentieth century, where craft workshops directed by Semigradova in Skoptsy and N. Davydova in Verbovka brought together avant-garde artists and local folk craftspeople. By fusing ornamental techniques with fine art, these workshops, which examined the creations of well-known artists, helped needlework reach new artistic heights. Both the technique and artistic expression were enhanced by this partnership [50]. Aure M., Al-Mahamid MA, and other artists in Tromsø, Norway, conducted a practice-led case study with the goal of comprehending how people from various backgrounds behave psychologically when they are exposed to handmade materials and goods. According to the study, participants reacted favorably to art and relished the chance to bond via crafting. This illustrates how stitching, among other forms of art, may promote harmony and constructive social change while acting as a means of preserving traditional crafts and fostering community involvement [51]. Brown CP et al. investigate the possibilities of hand needlework as a platform for social networking and community involvement using a practice-led methodology. Their joint project engages participants in a number of creative activities by introducing a creative activity called self-avoiding walking (SAW) through hand embroidery. This initiative serves as an example of how embroidery may be used to preserve traditional crafts while encouraging public participation and creative thinking [52]. Khiatthong T. et al. examine the Hmong ethnic group’s embroidery techniques in Northern Thailand and how its use is dwindling in favor of more widely accepted styles. In order to rekindle interest in Hmong embroidery, the study investigates the possibilities for product development in sectors including home décor, such as placemats, pillowcases, and curtains. The authors come to the conclusion that Hmong embroidery can reclaim its position in contemporary consumer culture and increase the earning potential of the ethnic group by streamlining stitching skills and creating a systematic collection of design models [53].
3.6 Revival of embroidery through community with an exploration of various methods of craft upliftment, building and facility maintenance, and exploration of the political dimension
In 2022, Razor S. curates a report on Belarusian textile legacy that is on display at the University of Michigan Library. This piece exemplifies a single artist’s craftivist techniques, showing how their art revitalizes cultural history while also acting as a therapy for trauma, a reflection of memory, and a protest against political activity. Craftivism’s contribution to the development of cultural identity and social consciousness is emphasized in the report [54]. Dwyer C., Beinart K., and Ahmed N.’s qualitative study combines thematic analysis with an ethnographic approach. They investigate the relationship between faith, creativity, and personal narratives in the setting of vernacular religious textiles in West London through observations and interviews with craftspeople from a variety of religious backgrounds. The results show that needlework connects artisanal groups from various geographical locations and religious traditions by providing a material link to religious and cultural history. This emphasizes how stitching can promote unity and cut across ethnic divides [55]. Sunarti L. et al. examine the resilience of entrepreneurship in the needlework sector during the COVID-19 pandemic through a mixed-methods study that combines ethnographic, qualitative, and quantitative studies. The study includes in-depth interviews with artisanal businesses as well as observations with a focus on the Kawalu District of Tasikmalaya in West Java. The results point to several resilience strategies, including (1) a strong local capacity for adaptation combined with creativity; (2) the production of superior manual hand embroidery aimed at upper-middle-class consumers; (3) the ability to forecast market differentiation; and (4) the incorporation of local Sundanese and Islamic values that guide social and economic actions. The study comes to the conclusion that, in difficult times, needlework can be a source of healing and economic restoration in addition to fostering entrepreneurial resilience [56].
4 Discussion
The majority of the material now available on needlework revival focuses on qualitative and anthropological research techniques, including workshops, archive sampling, and in-depth discussion of traditional processes. Although these studies provide insightful information about the technical and cultural aspects of embroidery, they frequently fail to consider how these customs may be incorporated into contemporary consumer markets and product designs. This disparity draws attention to a gap between traditional craftsmanship and its applicability to modern consumers, indicating the necessity for research that closes this gap through creative product creation and advertising tactics. Knowledge mapping, a bibliometric tool, is crucial in visualizing and analyzing the intellectual structure of a certain field of research. The actual mapping identifies key trends and relationships from the other literature that would allow researchers to systematically place scientific knowledge and understand in-depth how certain topics evolved over time [57]. This technique applied to investigating needlework revival would give a better picture of the transformation of embroidery traditions through time and their conjunction with contemporary markets. Since then, governments, policymakers, and other stakeholders across the globe have been busy dealing with these different stages of demographic change, which pose challenges as well as opportunities for governments, policymakers, and other stakeholders. Many studies have been conducted on this area due to the high economic ramifications that accompany demographic dividend. Even though most research has been conducted on demographic dividend and economic growth or development, still, there exists vast interest in elaborate literature review of the issue through bibliometric and meta-analysis approaches. There are many other sources of demographic dividend, but the present study will be limited to focussing on age characteristics and their effects on economic growth without considering savings, labour force, and other factors [58]. Yet, apart from knowledge mapping, obstacles relating to infrastructure and technological adaptation are equally significant in shaping the future of embroidery in general. Many areas in Asia could lack sufficient infrastructure, such as sensor networks and data analytics platforms, for AI applications to work optimally. Other challenges could include obstacles related to technology adoption like cost and technical know-how. AI has significant potential to enhance water management in Asia, counteracting these challenges will be vital for the full realization of dividends from AI-induced solutions in attaining water sustainability targets in the region. This study thus aims at investigating how AI can contribute to sustainable water management systems in Asia. This research has used a three-phase systematic review approach, which includes planning, doing, and reporting. This approach guarantees a higher chance for a systematic and non-biased review of the existing literature, thus increasing the credibility of the study [59] Furthermore, user experience and policymaking in relation to embroidery revival are not given enough attention in the literature. Few studies examine the relationship between social and economic policies and the experiences of craftspeople. Supporting the livelihoods of craftsmen, guaranteeing fair salaries, enhancing working conditions, and building the infrastructure required to maintain traditional crafts can all be achieved through effective policymaking. Modernizing needlework production can be facilitated by policies that reward creativity while maintaining cultural authenticity, enabling craftspeople to adjust to modern markets while maintaining their traditions. The absence of design thinking methodologies is a significant research gap. Traditional embroidery can be greatly revived by design thinking, which emphasizes empathy, creativity, and user-centric solutions. Researchers and practitioners might investigate how to modify needlework to meet contemporary aesthetics and consumer expectations while preserving its cultural relevance by implementing design thinking approaches. While maintaining the integrity of ancient methods, this strategy can stimulate the development of innovative product ideas, enhance artisan workflows, and produce marketing strategies that appeal to modern consumers. An important factor in the resurgence of traditional crafts is branding. When paired with digital marketing and internet platforms, strong branding techniques can increase embroidery’s visibility and elevate it as a modern art form. Creating a distinctive brand identity for embroidered goods can help them get recognition in the international market and attract buyers looking for eco-friendly, culturally significant goods. This endeavor can be further aided by digital repositories, which contain collections of traditional designs, methods, and narratives. These repositories can serve as a foundation for continued innovation and teaching, encouraging a feeling of community and involvement around the craft by developing easily accessible online platforms where consumers and artists can interact, exchange knowledge, and discover the cultural significance of the craft. Lastly, incorporating contemporary marketing techniques and governmental regulations is essential to the resurgence of embroidery. To raise consumer awareness and encourage a closer bond with the craft, it is imperative to produce engaging material, such as digital storytelling and branding. To guarantee that the workmanship is honored and promoted in a variety of marketplaces, policymakers should back programs that enable international marketing activities and community involvement. Traditional embroidery may flourish in the quickly changing world of today by fusing cultural preservation with creative content creation, smart legislation, and the strength of digital platforms.
5 Conclusion
This study emphasizes how important it is to combine spiritual cosmologies with cutting-edge embroidered handicraft principles in order to preserve its rich cultural legacy and ensure a better present and future for all people. Using the Scopus database, the study covers a 20-year historical span and offers insightful information on major issues in the discipline. Adopting a multi-database strategy, however, could enable additional research and provide a more comprehensive and timely accumulation of knowledge. The highlighted clusters yielded significant main themes through bibliometric analysis, illuminating important concerns about the evolution and sustainability of needlework crafts. The creation of proposals that provide solution-based parameters for the worldwide resurgence of embroidered crafts was made easier by this technique-driven investigation. We may better grasp the current situation and spot gaps in the literature thanks to the four clusters found in the analysis, especially when it comes to the sustainability of needlework techniques and their historical transmission. The results indicate that in order to preserve and perpetuate embroidered crafts, more work has to be done in the areas of community engagement and, most importantly, practice-led approaches like workshops. The transmission of skills is a major concern, particularly as older artisans retire, underscoring the need to develop new artisans capable of carrying on established methods. Our findings support the incorporation of cutting-edge research techniques like craftivism and design thinking, which can inspire pride in craftspeople and promote the preservation and revival of their trades. It’s crucial to recognize certain limitations even though the bibliometric investigation offered insightful information. Due to the analysis’s exclusive reliance on the Scopus database, pertinent research from other sources might have been overlooked. Furthermore, the emphasis on phrases from abstracts and titles might not fully encompass the range of new subjects and research trends. More diverse data sources and a multi-database strategy would probably provide a more thorough picture of the area. In summary, reviving old needlework crafts involves more than just maintaining traditions; it also entails involving communities and encouraging environmentally friendly behaviors that are consistent with modern ideals. We can guarantee the longevity and vibrancy of this cultural legacy for upcoming generations by filling in the gaps found by the bibliometric analysis and concentrating on practice-led projects.
Data availability
The data for this study are available as follows: Bibliometric data from Scopus can be accessed through the Scopus database, with search queries and criteria detailed in the manuscript. VOSviewer-generated network maps and analysis results are included in the supplementary materials. Additionally, the PRISMA flow diagram and related data are also provided in the supplementary materials. For further details or to request access, please contact the corresponding author.
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Acknowledgements
I thank Professor Ashwani Kumar Upadhyay from Symbiosis Institute of Media and Communication for help in understanding the bibliometric analysis
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Open access funding provided by Symbiosis International (Deemed University). This research received no external funding.
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Conceptualization—Singh Madhuri: methodology—Singh Madhuri; formal analysis—Singh Neetu and Singh Madhuri; investigation—Singh Madhuri; resource—Singh Neetu and Singh Madhuri: writing—original draft preparation—Singh Madhuri; writing—review and editing—Singh Madhuri; visualization—Singh Madhuri; supervision—Singh Neetu. All the authors have read and agreed to the published version of the manuscript.
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Singh, N., Singh, M. Traditional embroidery revival for sustainability: a systematic literature review and bibliometric analysis. Discov Sustain 6, 180 (2025). https://doi.org/10.1007/s43621-025-00944-0
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DOI: https://doi.org/10.1007/s43621-025-00944-0


