Paid ads and whitelisting
Run ads through creators’ accounts.
Whitelisting puts your paid budget behind a creator’s own post. It looks like their content and uses your targeting and tracking.
Tell us your market and goal. We send ten matched creators within 48 hours, free.
of sponsored-video views arrived more than 30 days after publishing.
Agentio, via PPC Land
How it works by platform
Same idea, different names.
| Platform | What it is called | What to know |
|---|---|---|
| TikTok | Spark Ads | Boosts an organic creator post with your budget and targeting |
| Instagram and Facebook | Partnership ads | The creator approves the brand to promote their post as an ad |
| YouTube | Partnership Ads | Lets a brand run ads using a creator’s video, with creator authorization |
Names and set-up steps change. We confirm the current process with each platform before launch.
Why brands do it
What paid creator content does that normal ads do not.
It looks native
The ad appears from a creator the viewer may already follow, in the format of the platform.
You keep control
Your budget, audiences and tracking. Winners get more spend, weak ones get paused.
The content keeps working
Creator videos keep collecting views long after posting, and paid support extends that.
What to agree up front
Four things in every agreement.
Access
Which accounts and which permissions, for how long.
Usage and duration
Where the content can run and for how many weeks or months.
Approvals
Who signs off on edits and call-to-action text before launch.
Payment
The creator’s fee for paid rights, set separately from the post fee.
How we work
Whitelisting from brief to report.
Plan
Pick the posts and platforms worth promoting and set a test budget.
You provide: ad account, budgetAuthorize
Creators grant ad access through the platform. We manage the steps.
Creators approve accessLaunch
Variants with different hooks and audiences go live.
You approve: adsOptimize
Move spend to what works and pause what does not.
You get: weekly notesReport
Results by creator, post and audience, with next steps.
You get: reportIn their words
What clients and creators say.
Having worked with several agencies, I’ve rarely come across any as reliable, professional and helpful as you.Creator · pet food campaign
We have a new campaign coming up, and we’d love to work with you again!Agency partner · pet food brand, repeat campaign
Want results from campaigns like yours?
We share campaign reports, videos and numbers on a call, where the client has agreed to it.
Book a callQuestions
Straight answers.
What is whitelisting?
The brand gets permission to run paid ads from a creator’s own handle. The ad shows the creator’s name and profile, with the brand’s targeting, budget and tracking behind it.
Does the creator keep control of their account?
Yes. Access is limited to ad permissions, for an agreed period. The creator never hands over their login.
How long can we run the ads?
As long as the agreement says. Duration, platforms and spend are set in the brief and the creator terms.
Which platforms support it?
TikTok, Instagram and Facebook, and YouTube all have a form of it. Names and set-up steps differ, and we handle the steps.
Next step
Put budget behind a creator post.
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]