X (Twitter) influencer marketing agency
Get your brand talked about on X.
Creator and community campaigns for launches, news moments and audiences that live on X. We pick the voices, time the posts and watch the replies.
Tell us your market and goal. We send ten matched creators within 48 hours, free.
of active X users aged 16 and over use it to follow news and current events.
DataReportal, via SocialPilot
Honest fit
Where X works, and where it doesn’t.
- Launches, announcements and live moments
- Tech, AI, crypto, finance, sports and gaming
- Thought leaders and community voices
- Fast, text-led conversation
- Highly visual lifestyle products
- Brands that need slow, polished storytelling
- Audiences who mostly use other platforms
- Campaigns without monitoring of replies
Why X
Where conversation happens in real time.
X is smaller and more focused than it was, but for news, tech, finance and gaming conversations it is still where many people go first.
of active users aged 16+ use X to keep up with news and events.
of US adults use X, and about 10% use it daily.
average brand post engagement rate in 2025, from 70 million posts.
X’s ad reach was about 450 million in April 2026, down about 20% on a year earlier (DataReportal, via SocialPilot). That is why we check your audience is there before we recommend it.
Ways to work
How brands work with creators on X.
Creator posts and threads
A creator shares your launch or idea with their audience in their own words.
- Fast to run
- Strong for explainers and opinions
- Best for: launches and news
Moment-based campaigns
Posts timed around an event, release or live moment.
- Needs quick approvals
- Works with live commentary
- Short and sharp
Community and expert voices
Respected people in a niche talk about your product.
- Builds trust in niche circles
- Strong for tech, crypto and finance
- Brand safety checks matter
Promoted posts
Paid reach behind a creator or brand post.
- Extends a post that works
- Needs monitoring of replies
- Tone and timing matter
Before we brief creators
What a strong X brief includes.
Thread or single post
Decide whether the idea needs a short post or a thread that explains it, and brief the creator for that length.
Timing around live moments
On X, posts around launches, events and news cycles travel furthest. Plan the window, not just the date.
Replies and disclosure
A clear #ad or paid-partnership label, and a plan for answering the replies the post attracts.
What fits X
Which products and niches work best.
Tech, software and AI
Early adopters and builders are active here and share what they find.
Crypto, web3 and fintech
Large, fast-moving communities that discuss projects openly. Disclosure and local rules matter.
Sports, gaming and entertainment
Live events create real-time conversation that brands can join.
Less suited: slow, visual products
If the product sells on how it looks, Instagram and TikTok usually do more.
How we work
X campaigns, step by step.
Brief
You tell us your goal, market and budget. We confirm what success looks like on X.
You provide: goal, market, budget rangeShortlist
We send ten matched creators within 48 hours, free, vetted on audience location, real followers, earned engagement and brand safety.
You approve: the creatorsContract and brief
We agree the message, tone and approval speed. Disclosure is built into every brief and replies are planned for.
You approve: scripts and key messagesLaunch
Posts go live at the agreed time. We monitor replies and flag anything that needs a response.
You review: before anything goes liveReport
We report impressions, engagement, clicks and conversions, plus what people said in the replies.
You receive: a plain-English reportWhat’s included
Everything from brief to report.
Every brief is different, so we price on your goals, markets and creators, and send a written quote after a short call.
Book a call to get quoted- Campaign strategy and creator criteria
- Creator sourcing and research
- Profile, audience and brand-fit vetting
- Outreach and rate negotiation
- Contracting and deliverable management
- Content coordination and approval
- Publishing and campaign tracking
- Performance reporting and campaign insights
Questions
X influencer marketing FAQs.
What does an X influencer campaign cost?
Every campaign is quoted on your brief. The cost depends on the creators, formats and markets, and creator rates stay indicative until each creator confirms. Book a call and we will send a written quote.
Is X still worth it?
For the right audience, yes. Its reach has fallen from a year ago, so we check where your buyers spend time before recommending it.
How do you manage brand safety on X?
We vet creators, agree guidelines in the brief and monitor replies during the campaign.
Do you work with crypto brands on X?
Yes, within platform and local rules. Disclosure and compliance are part of every brief.
How do results compare with other platforms?
Average engagement on X is low (0.12% per post for brands), so we judge it on reach, clicks and conversation, not on likes alone.
Next step
Ready to find the right creators?
Tell us your market and goal. We send ten matched creators within 48 hours, free.
Prefer email? [email protected]