D2C brands target 30 pc festive growth as acquisition costs rise 20 pc, baskets shrink

D2C brands in India are projecting significant festive growth, looking to surpass 30% compared to last year. Customer acquisition costs and selective spending are increasing pressure on brands during this period. While some brands report growth of 18-20%, early trends reveal rising costs affecting profitability. Tier 2 and Tier 3 markets are critical for reaching new customers and expanding revenue.