5 New Forever Watches That Will Stand the Test of Time, Including Rolex's Cleanest Design

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The best watch designs don’t chase trends, they set them. While the industry loves a bold new complication or a headline-grabbing material, it’s often the simplest watches that earn a permanent place in collectors’ hearts.

Some of the watches featured here are thoughtful updates to long-established icons, while others are modern designs with all the hallmarks of future classics: just-so proportions, timeless styling and engineering that should keep on ticking for decades to come.

Whether it’s Cartier refining the Santos, Rolex updating the OG Oyster Perpetual or Omega reimagining its starry Constellation, these are watches built for today, and for the next generation, too.

Take a look at below to see our picks of the latest models that will stand the test of time.